Animal welfare campaigners are celebrating as Michael Gove promises to eliminate the horror of puppy farming.

The announcement was made at an event for animal welfare campaigners to celebrate the introduction of Lucy’s Law held at Downing Street on Tuesday.

This is a fantastic victory for animal welfare campaigners who have worked tirelessly to end the horrors of puppy farming.

In his speech the Environment Secretary promised to end puppy farming and announced that puppies will no longer be sold in pet shops, by online dealers or third-party sellers.

Jo Amit, of HOWND, the ethical pet care brand, who attended the meeting at No.10 said: “We are overjoyed that this callous commercial practice will now be banned and that puppies will no longer be bred in these cruel and horrendous conditions. We were extremely honoured to have been included at this landmark event.  Animal welfare is at the heart of the HOWND ethos and we’ve been supporting Marc (Abrahams) and the anti-puppy farming campaign from the beginning – this is a great victory”.