Pet Remedy, manufacturer of the unique and clinically proven natural de-stress and calming range, has launched its 2018 Party Season campaign.
The company aims to increase awareness of how parties and fireworks can cause a huge amount of stress & anxiety in our pets and offer customers a range of solutions to help them cope.
Speaking about their 2018 campaign, Martyn Barklett-Judge, Managing Director of Pet Remedy said: “Traditionally, bonfire night in November has been recognised as a stressful time for pets. But pet owners should remember that fireworks are now common from Halloween in October right through to Chinese New Year in February. Occasions such as Diwali, Christmas and New Year’s Eve all add to the stress.
"In addition to fireworks, other triggers for stress include parties, lots of house visitors, loud music, changes to routine, even Christmas decorations and excited children with new toys!”
Pet Remedy offers a natural solution to stress using its unique and patented blend of Valerian absolute oil with Vetiver, Basil & Clary Sage. These essential oils have a tiny molecular structure which makes them very concentrated, aromatic, and easily able cross the brain-blood barrier.
Consultant Psychiatrist Dr. Flo Watt MRCPsych explains: “Pet Remedy works with the pet’s own natural calming mechanisms by mimicking GABA (gamma amino butyric acid) which is a natural calming agent present in all mammals, reptiles, and birds. So when a pet becomes stressed or anxious the Pet Remedy actives help trick fired-up nerve cells into thinking they are getting a message from the brain to calm. This is why it starts to help instantly.”
Pet Remedy’s new Party Season Survival Kit is described as “All you need to help keep your pet calm and relaxed during the party season ” It contains a plug-in diffuser, 15ml calming spray and individual calming wipes at a RRP of £25
In addition to this new product, Pet remedy is providing a wide range of point of sale & marketing material to help retailers promote their calming products during Party Season.
Sales Director, Rob Tyler confirms: “Party Season gives retailers a huge opportunity to introduce pet owners to new ways of helping calm their pets. Around 50% of our calming products are sold in the last 3 months of the year so we offer specially themed display units, posters, shelf edges, stickers and even badges to help our stockists maximize the potential. This year’s campaign is our strongest yet and we are already building up our stocks in preparation to meet increased demand.”
Pet Remedy will be exhibiting at PATS Telford 23rd – 24th September which is their deadline for Party Season Pre-Orders to guarantee supply of marketing material.
Link to Pet Remedy 2018 Party Season Campaign Brochure