Animology has launched Animology Essentials, a budget friendly range of shampoos and spritzes designed to raise the standard of budget shampoos.

With an SRP of just £2.99 the new product range offers a cheaper alternative to the core Animology range.

The range of four SKUs comprises two shampoos and two spritzes. Dapper Dog is a ‘Tutti Frutti’ scented line for dogs and Perfect Puppy is a ‘Baby Powder’ fragrance for puppies, although all four products are suitable for use on all dogs aged from six weeks upwards.

Managing Director Stephen Turner said: “Animology Essentials marks a shift change in what should be expected from an entry level pet shampoo.

'Not only do the products deliver quality formulations and performance, but they are also 100% compliant with EU CLP regulation and law.”

For more information, a POS pack and to buy now visit www.animology.co.uk or your local pet wholesaler.