In This Issue
Pet retail group Jollyes sold to private equity firm
New dates for PATS Sandown 2019 announced
HOWND hopes to raise $50,000 to bring innovative antimicrobial pet bowl to market
‘Full of Love and Pride’ recipes from Lily's Kitchen
Three weeks to go until Bring Your Dog To Work Day
UK owners unaware pets at risk, reveals new survey
Beaphar unveils new branding at Interzoo 2018
Think Parrots Show returns to Kempton Park Racecourse
Add your grooming business to online directory
PFMA responds to Defra’s Future Farming Consultation
Get your own copy of Pet Trade Xtra
3 pet food suppliers are dominating the industry — but the competition is heating up
Vet’s Kitchen launches Puppy Pack to support new pet owners
Beaphar UK strengthens team with two new veterinary nurses
Pets at Home issues flea warning
Pet Groomers and Regulation: BIGA members are asked to have their say
Brambles negotiating on behalf of wildlife rescue centres
CSJ solves tiny appetite issue
Pet insurance claims are through the WOOF
The best of the previous Pet Trade Xtra
50 British exporters exhibit in strength and achieve great inroads into export markets at Interzoo 2018
Barking Heads and Meowing Heads reveal major makeovers
Natures Menu adds True Instinct Advisor Course to Portfolio
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Natures Menu adds True Instinct Advisor Course to Portfolio

Natures Menu, has added a third training course to its educational portfolio with the launch of its True Instinct Advisor training for anyone wanting to give advice or sell raw pet foods.


The True Instinct range is a first of its kind to incorporate four different formats of feeding under one brand. The whole range specialises in premium nutrition, is free from grain and gluten, and is only made with natural raw and raw-inspired ingredients. True Instinct includes complete and balanced innovative nutrition with frozen Raw Bites, high meat Raw Boost dry food, high meat wet fillets and freeze-dried raw meat/fish treats.


The True Instinct Advisor course comes as the third training course from Natures Menu with the following now available:


Raw Advisor Training: Available to all Natures Menu trade customers and compiled by Natures Menu’s team of raw feeding specialists. Participants download the training pack and study at their own leisure.


Raw Expert Training: This course is available for stockists and specialists who have passed the Raw Advisor Training course and want to take their knowledge of nutrition to the next level.


True Instinct Training: The newest of the Natures Menu training, this course offers the chance to become a True Instinct Advisor, providing an overview of the ultra-premium True Instinct products and how they differ from other Natures Menu products.


All training programmes are specially designed by Natures Menu’s veterinary team to ensure stockists and professionals are equipped with the understanding and best practice on raw feeding, and to enable them to confidently advise on raw. Participants of each course also have the opportunity to gain a certification of their achievement by taking part in the relevant quiz after digesting the information pack provided.


Melanie Sainsbury, Veterinary Educational Manager at Natures Menu, said: “We’ve specifically designed our courses for those who are selling or advising on Natures Menu and True Instinct products. The training supports participants in becoming a natural and raw expert, helps develop their understanding of raw feeding and ensures they feel comfortable and confident to appropriately advise on nutrition whilst also gaining an in-depth knowledge of Natures Menu and True Instinct products.”


With over 35 years’ experience in feeding raw and endorsement from their own dedicated professional veterinary team, Natures Menu is proud to be a pioneer and innovator of Europe’s natural, raw and raw inspired pet food category. Natures Menu’s products are made with high quality meats and fish, blended vegetables, fruits and healthy carbohydrates, and uses British suppliers and ethical product sources wherever possible.


For anyone interested in becoming a True Instinct or Raw Advisor, or to find out more, visit:


Contact 0800 0183770 or email:


For veterinary staff, please contact or call: 01603 973058

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