In This Issue
UK pet wellness brand HOWND secures deal to accelerate growth in America
Opportunity to showcase UK pet products in Las Vegas
Pet superstore revamped with new grooming salon
BIRA calls sharp rate of shop closures 'frightening'
Basildon mayor opens new-look Vets4Pets practice
Mr Bug offers last word in head-turning instore POS
Hurtta goes 'eco' with use of recycled materials
Growing pet food business Vale Pet Foods adds new dog training treats to its range
Award-winning Furr Boost now available to the trade through Pedigree Wholesale
Get your own copy of Pet Trade Xtra
Plans to turn former museum into pet shop
Bookings now being taken for January consignment of PIF Export Scheme
Five vet-approved ways to beat the boredom this winter
The best of last edition of Pet Trade Xtra
Well-established pet store in Hampshire for sale
Dragons’ Den star features pet food firm in podcast
Pet tech brand sets ambitious targets for 2023
UK in animal welfare crisis, says Dogs Trust
Pets at Home launches pet food donation drive

Find out how Pet Trade Xtra can help to promote your business and products.



Mr Bug offers last word in head-turning instore POS

Mr Bug has unveiled its colourful new counter display unit that will be heading out to discerning independent pet stores and nationwide pet food chains, pubs, delis, farm and coffee shops from the beginning of February 2023.


Pet store acolytes of Mr Bug’s all-natural Devon-baked treats will gain priority access to this all-singing shelf display by simply placing a minimum order of 10 units per flavour (40 units in total).


With significant numbers of leading dog treats still needlessly riddled with unwelcome calories, synthetic nasties, lazy fillers, Mr Bug was determined in 2022 to launch a sustainable offer of Devon-farmed mealworms baked with an array of beneficial nutritious ingredients: beetroot, parsnips, sweet potato honey, peanut butter and vegan cheese.


Historically entovegan thinking within the UK pet scene has been dominated by unsavoury black fly larvae which were originally grown very much with cattle feed in mind.  The only problem with championing black fly larvae is that the resulting taste is not only more bitter than a medium-sized bag of plump limes, it’s also awash with unwelcome saturated fats.


In stark contrast, Mr Bug’s epicurean-orientated dog treats made with nutritious mealworm powder offer an alluring nutty twang in conjunction with an array of highly prized nutritional benefits: more calcium than milk, more B12 than salmon, more iron than spinach and access to all 9 amino acids.  


Mr Bug comes as a: Veggie One, A Fruity One, A Nutty One & The Cheesy One.


To find out more about Mr Bug or their new counter display units contact



Facebook Twitter LinkedIn