In This Issue
UK pet wellness brand HOWND secures deal to accelerate growth in America
Opportunity to showcase UK pet products in Las Vegas
Pet superstore revamped with new grooming salon
BIRA calls sharp rate of shop closures 'frightening'
Basildon mayor opens new-look Vets4Pets practice
Mr Bug offers last word in head-turning instore POS
Hurtta goes 'eco' with use of recycled materials
Growing pet food business Vale Pet Foods adds new dog training treats to its range
Award-winning Furr Boost now available to the trade through Pedigree Wholesale
Get your own copy of Pet Trade Xtra
Plans to turn former museum into pet shop
Bookings now being taken for January consignment of PIF Export Scheme
Five vet-approved ways to beat the boredom this winter
The best of last edition of Pet Trade Xtra
Well-established pet store in Hampshire for sale
Dragons’ Den star features pet food firm in podcast
Pet tech brand sets ambitious targets for 2023
UK in animal welfare crisis, says Dogs Trust
Pets at Home launches pet food donation drive

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Growing pet food business Vale Pet Foods adds new dog training treats to its range

Up-and-coming pet food business, Vale Pet Foods, based in Leicestershire, has added a new range of air dried natural dog training treats to its product range.


Vale Pet Foods was founded by two dog trainers, husband and wife Luke and Mairi Chapman who also run a busy little farm in the Northamptonshire countryside. As dog trainers they became very aware of the sensitivities and intolerances to food that many dogs had developed. They saw first-hand how diet can massively impact a dog’s behaviour, its appearance and also its development. Vale Dog Food was created to provide customers with a naturally wholesome diet, packed with a good healthy source of protein and the right oils and minerals to benefit skin and joints. They produce a range of grain and gluten free dry food recipes, raw food recipes and natural treats.


All products only use meat sourced from the human food chain and the finest ingredients and packed with vital nutrients that are needed to contribute to great overall health. 


Vale Pet Food’s dog training treats come in three varieties.  Tasty Training Treats with Duck and Ox Liver are gently air-dried and contain 44% UK sourced Duck and 16% Ox Liver. They are soft, small in size and easy to break apart which makes them perfect for use as training treats for dogs of all breeds and sizes.


Duck is a highly palatable, protein-rich meat that is also a great source of Vitamin A and B3, which both promote healthy skin, eyes, and coat, as well as helping to prevent inflammatory conditions.

Liver is an incredibly beneficial, nutrient-dense protein source that is rich in many vital minerals and vitamins that contribute to good overall health, including Selenium, Riboflavin and Iron. 


Calming Turkey Treats with Chamomile and Lavender treats are gently air-dried and are comprised of 65% UK sourced Turkey which is rich in protein and low in fat, and therefore provides enough energy without being high in calories.


The turkey content also ensures the treats are easily digestible and are also grain and wheat-free, which makes them suitable for dogs with sensitive stomachs, intolerances or allergies. Subtle chamomile and lavender essential oils have been infused into the treats, which provide calming properties and therefore are a great choice of training treats for dogs that are particularly anxious.


Finally, the Super Sausage Treats with Lamb and Rosemary are gently air-dried and contain 70% UK sourced lamb which is extremely high in protein, minerals and vitamins that are essential to maintaining good overall health.


The treats are also highly palatable and are easy to digest which makes them suitable for fussy dogs, and those with sensitive stomachs or intolerances. The addition of rosemary essential oils aid in digestion, which in turn maintains a healthy gut and helps to prevent gastrointestinal problems.


All treat varieties contain sweet potato which is an excellent source of fibre and vitamins that help to promote healthy skin and coat.


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