In This Issue
Peregrine Livefoods acquires Fadulla brands
Pet food boss serves up dog's dinner for TV show
Record numbers visit PATS Sandown on new dates
Picture round-up from the pet extravaganza
WOOFS takes on the world with range of fish-based treats
Natures Menu in Top 100 of Sunday Times international list
PetQuip Awards 2019 launch with new categories
Different Dog produces live cookery demonstrations
Free cup of tea proves to be a big hit for Beco
Benyfit Natural launches World Explorer Range
Get your own copy of Pet Trade Xtra
Finalists revealed for CEVA Animal Welfare Awards
Feldy launches new concept poultry feed block
Innovative pet products are highlighted in British Pavilion at Global Pet Expo
Scruffs offers bed from new Modern Collection in February Freebie
Brits reveal they plan to spend Valentine's Day with pets over partners
New all-rounder at Crufts
The best of the previous Pet Trade Xtra
PATS Sandown 2019 New Product Awards revealed
First day at PATS Sandown hailed a huge success
Award-winning Naturediet's eco-packaging range extended
Fish4Dogs appoints new wholesale partner
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Brits reveal they plan to spend Valentine's Day with pets over partners

A survey by IAMS has revealed that over a quarter of women (28%) would rather spend Valentine’s Day with their cat than their partner because of the unconditional love they provide, together with boasting better cuddles.


And, for 38% of British cat owners, it’s the lack of arguments that’s the deciding factor. Probably why one third (28%) would even go as far as saying they love their cat more than their partner.


But our passion for pets doesn’t stop there. When it comes to our canine companions, puppy love has swept the nation as over one third (34%) of dog owners will pick their paw-fect pal over their other half with two thirds (58%) claiming they prefer their pup’s company! That is until the hint of a romantic dinner or promise of a present sways one third (29%) back to their human companion.


Regardless of this, with Brits spend a whopping £7.9bn each year on their feline friends and almost half (46%) of dog owners loving their pet so much they even want them involved in their wedding, the question is, do our pets fall as quickly for us as we do for them?


Cat behaviourist, Naomi Opalinska, explains that with felines, love is not instantaneous, “Humans can fall in love at first sight with their cats, but cats may take time to fall in love with their owner. Cats need to be nurtured so that they feel secure in their environment. It’s important to let your cat get to know you in their own time. How they show you love will also very much depend on their unique personality and how well they’ve been socialised from a kitten.”


When it comes to our canine companions, COAPE Behaviour Specialist Mandy Daveridge adds, “Dogs are quite forthcoming when it comes to showing their love. They’ll want to spend time with someone they are fond of, will get very excited when they see them and look for ways to initiate play.


"With puppies, they will look for a replacement mother who can feed and care for them and that’s why you’ll notice your new arrival following you around the house a lot.


"With rescue dogs, they’re likely to be much more nervous as their experiences may show them not all humans are willing to provide for them in the right way, and so it’s important to build up their trust over time.”


Kellie Ceccarelli, IAMS Veterinary Manager, comments: “The bond between pet and owner should be cherished and the unconditional love we receive from our pets should be reciprocated. We can show our animal companions how much we love them with lots of affection, regular walks and through premium nutrition which provides them with the nutrients they need to support the key 7 signs of vitality for many happy, healthy years together.”


To feed our pets’ loving personalities, IAMS for Vitality offers complete and balanced recipes that have been tailored to fit all life stages, breed sizes and specific needs allowing you to enjoy your pet at their very best.


With fresh chicken and a new wheat-free recipe, IAMS for Vitality combines high-quality animal protein (85% for dogs/91% for cats) and a tailored level of nutrients and vitamins to promote a healthy heart, so you can feel pets’ love every day.

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