In This Issue
Peregrine Livefoods acquires Fadulla brands
Pet food boss serves up dog's dinner for TV show
Record numbers visit PATS Sandown on new dates
Picture round-up from the pet extravaganza
WOOFS takes on the world with range of fish-based treats
Natures Menu in Top 100 of Sunday Times international list
PetQuip Awards 2019 launch with new categories
Different Dog produces live cookery demonstrations
Free cup of tea proves to be a big hit for Beco
Benyfit Natural launches World Explorer Range
Get your own copy of Pet Trade Xtra
Finalists revealed for CEVA Animal Welfare Awards
Feldy launches new concept poultry feed block
Innovative pet products are highlighted in British Pavilion at Global Pet Expo
Scruffs offers bed from new Modern Collection in February Freebie
Brits reveal they plan to spend Valentine's Day with pets over partners
New all-rounder at Crufts
The best of the previous Pet Trade Xtra
PATS Sandown 2019 New Product Awards revealed
First day at PATS Sandown hailed a huge success
Award-winning Naturediet's eco-packaging range extended
Fish4Dogs appoints new wholesale partner
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WOOFS takes on the world with range of fish-based treats

Rapidly expanding fish-based pet treats company Wild Ocean Omega3 Fish Snacks Ltd – trading as WOOFS – is now exporting to a number of countries overseas and is set to launch a number of new products in 2019.


WOOFS will also be taking a stand at Crufts (7-10 March at the NEC, Birmingham Hall 2 Stand 16) for the first time.


The company is one of the only few UK pet food companies to hold the Marine Stewardship Council (MSC) certificate, which means that all the fish that goes into the manufacture of the treats is from fully traceable and sustainable sources. It also confirms the WOOFS’ fishery has been independently assessed on its specific impacts to wild fish populations and the ecosystems surrounding the areas where the fish are caught.


The treats are packed full of Omega 3 and have many health benefits for dogs. In addition, WOOFS accesses all of the raw material used in its manufacturing bases, ensuring that the best quality fish is utilised in all of its current and future products.


WOOFS currently produce Cod Cookies, Cod Fingers, Cod Crunchers, Cod Cubes, Dried Sprats and Granola which are available in different sized packs and beautifully crafted kiln jars and are set to increase their treat range by introducing new products in 2019.


These are all currently in development. The company is also looking to develop a premium dry food and is working with leading pet nutritionist, Moddie Lambert to introduce a range of fish-based raw food recipes. WOOFS are also in a position to offer retailers high quality whole fresh frozen fish to cater for raw feeders.


WOOFS are now exporting to Hong Kong, Germany, Ireland, Poland and Saudi Arabia. as well as stocking independent retailers and major online retailers such as Ocado, Fetch and Amazon. The company is looking to work even closer with retailers in the UK and increase its presence in the show dog, breeder and veterinary markets.


Stewart Irvine, company founder, says: “We are extremely excited about this coming year. The company wants to bring top quality fish products to the attention of discerning dog owners.


"Packed full of  Omega 3, an essential fatty acid that must be supplied in the diet because it cannot be created by the body, WOOFS tasty treats help support healthy vision, joint mobility and can help heal sore, flaky, damaged or itchy skin.


"The brittle nature and rough texture of the fish skin, is also great for reducing tartar and plaque, which creates healthier teeth, gums and a fresher breath.


"Fish is a great, easily digestible protein source for dogs and is ideal as a snack for overweight dogs who are trying to lose weight or dogs with allergies or intolerances.


"It also makes an excellent dog training treat so it is ideal for use in the show or agility ring and can also be used to train gun and working dog breeds.


“We are delighted to be exhibiting at Crufts this year. We feel that it will provide an excellent platform to promote the benefits of feeding fish to dogs.”


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