10 ways to help independent pet shops thrive
An award-winning independent pet shop has come up with a 10-point plan that can help small businesses combat the challenge of superstores and grocery outlets.
Pets Korner in Stamford, which took silver in the UK Pet Retailer of the Year category at last year’s PetQuip Awards, is run by husband-and-wife team Tony and Sandra Sharpe.
They also own Tails 'n' Whiskers in Oakham (pictured above), and have been judges of the New Products Awards at PATS Telford and Sandown.
“We are more than just a pet shop,” say the couple. “Our aim is to support Stamford and Oakham pet owners so they can give their pets exemplary care and attention.
“We are committed to provide all our customers with the advice they need on pet food, pet accessories, and all other pet supplies.”
Here’s their 10-point plan for independent pet store success:
- The shop should be clean, tidy and merchandised into categories.
- Product knowledge is paramount. Make sure all staff has that product knowledge.
- Offer exceptional customer service, making sure you know your customers and their pets.
- Find products unique to your shop in your area.
- Get behind new products.
- Use companies that offer in-store demos to promote their products.
- Don’t be afraid to be different.
- Offer a loyalty scheme.
- If your shop isn’t close to a car park, offer a free local delivery service.
- A lot of suppliers are happy to share their knowledge with you, so create good relationships with them – it benefits everyone.
Sandra and Tony Sharpe look for new products to stock in their shop.