1. The shop should be clean, tidy and merchandised into categories.
2. Product knowledge is paramount. Make sure all staff has that product knowledge.
3. Offer exceptional customer service, making sure you know your customers and their pets.
4. Find products unique to your shop in your area.
5. Get behind new products.
6. Use companies that offer in-store demos to promote their products.
7. Don’t be afraid to be different.
8. Offer a loyalty scheme.
9. If your shop isn’t close to a car park, offer a free local delivery service.
10. A lot of suppliers are happy to share their knowledge with you,  so create good relationships with them – it benefits everyone.

Sandra and Tony Sharpe look for new products to stock in their shop.

Pets Emporium is a well established business of over 35 years.

It's situated in the beautiful coastal area of North Norfolk in the village of Snettisham.

The shop is in a good location, is well presented with quality fixtures and fittings, holding a wide variety of food and accessories all merchandised to a high standard.



We have a loyal customer base throughout the year – the area is very dog friendly, with many hotels, holiday parks and second home owners. It all adds up to being a very busy area.

There are opportunities to re-establish boarding which was very viable and a profitable part of the business, and having the pet shop alongside makes it a good proposition.

It is a large detached property. The downstairs consists of shop, WC , staff room, two store rooms, kitchen and office. It has a spacious flat with kitchen, dining area, large lounge, master bedroom with en-suite, double bedroom and shower room. Outside there are large gardens, a garage and out buildings, and the property has ample customer parking.

It is a lovely life style business – the reason for sale is purely personal.

For more information contact Susan Hall on 07825581857 or email Susan.hall31@hotmail.co.uk

Pets Choice has manufactured in Blackburn, Lancashire, for many years, originally dating back to 1881, and today its portfolio is made up of a number of popular pet food brands, including Webbox, Goodwyns, Davies and Oceanic.

To promote this, Pets Choice has created a ‘Made in Blackburn, Lancashire’ logo, which will be displayed on all products made in its UK manufacturing facilities and will include complete food products and pet treats.

Pets Choice currently manufactures 17.5m units of wet dog food, 25k tonnes of extruded food and 8 million packs of meat treats per year, in its UK manufacturing facilities.

Products are sold at all of the big five grocers across the UK, along with wholesalers in grocery and pet, independent stores and convenience stores.

Tony Raeburn, CEO of Pets Choice, commented: “We are extremely proud of our roots here at Pets Choice and know just how important British manufacturing is to today’s consumer. With this in mind we wanted to promote the fact that many of our products are produced here in the UK at our manufacturing facility.

"Maintaining manufacturing in Britain is extremely important to us and it is an area that we want to continue to grow.”

“Our clients who are reluctantly selling the business to pursue other interests, have run The Pet Pantry all year round, trading weekdays 9am to 5pm, and Saturdays from 9am to 4pm.

“The business has been established in this location for in excess of 10 years and has returned consistent trading figures. The average turnover for the past five years is in the order of £160,000, with a net profit average of approximately £28,000.

“This therefore offers an opportunity to acquire a substantial freehold property with a profitable pet supplies business. We believe this will be of interest to not only those seeking a profitable retail business but also those pet owners wishing for a sound lifestyle purchase.”

SBC Property  can be contacted on 01872 490008.

With still over five months to go before opening its doors to visitors, PATS Telford is set to be a ‘sell out’ event with 81% of stand space already booked.

It will be the second year that PATS takes place at Telford International Centre, and over 140 companies have already confirmed they will be exhibiting on Sunday and Monday, September 25-26.

The high demand for stand space for PATS Telford comes on the back of a successful show at Sandown Park last month.

Organiser Annie Foord said: “We’re finding that companies have wanted to book their Telford stands early to avoid disappointment. A number of exhibitors have told us they’ve signed up because of the success of Sandown in March. The feedback we received was tremendous and it just proves the pet industry is right behind the PATS exhibitions.”

Nine companies, who exhibited at PATS Sandown, will be making their Telford debuts. For All Dog Kind had a successful launch at last month’s event, winning the Best Grooming Product award, and Laura Redstone admits: “It was a great show and the PATS team made us feel very welcome. We’re now looking forward to Telford.”

So far a total of 19 companies, including three from overseas, will be exhibiting at a PATS show for the first time when they appear at Telford.

The First Class Pet Company Ltd is a new company with a range of foods specifically targeted at smaller dogs and fussy cats. “Exhibiting at PATS is the perfect way to meet the key players in the Industry and to develop relationships with our customers,” says director Jim Weston.

And Anwen Gardner, of HJ Lea Oakes, states: “We have previously visited PATS with our retail stores, and this year we are excited to have a trade stand. We have recently launched some new wild bird and poultry feeds which we will be showcasing at Telford.”

A visit to PATS Sandown convinced Richard Blundell, of Casa Grande Ltd, that the September show was right to exhibit the company’s collection of pet related gifts. “We sell coasters, key-rings and fridge magnets with pet images, and can’t wait to share them with the wider pet industry later in the year.”

Only Dogs Allowed is the exclusive UK and European distributor for Natural Dog Company, who produces a range of natural, organic and vegan-friendly health care products for dogs. “We are hoping PATS will support our growth to have these products more easily available in even more retail stores, veterinary practices and groomers,” admits Logan Bowie.



Although PATS Telford is only in its second year it has quickly established itself as an important date in the international pet trade calendar with an increasing number of overseas companies wishing to attend the event as both exhibitors and visitors.

AB7 Group is a 40-year-old French veterinarian laboratory and manufacturer of innovative pet care lines, including repellents, specific treatments, anti-stress, and grooming products. “We have chosen to exhibit at PATS to develop trustworthy and long-term commercial relationships with UK distributors, and also to present our latest innovations," says François Bruckner.

KW Dog & Cat Products, from Denmark, is another company with more than 40 years’ experience. “KW is initiating a market launch into the highly competitive UK retail market. We know that the customers love our system of grooming products – we believe that PATS is the place to get the professional people on board,” comments Martin Herluf.

As well as seeing an unrivalled array of new pet products and speaking to top suppliers and manufacturers, visitors to PATS Telford will also be able to witness demonstrations from the country’s leading dog groomers and listen to talks from prominent industry figures.

Parking is free at the Telford International Centre, and everyone will receive free tea and coffee, and a free show catalogue.

PATS Telford in September is the only place to see the whole pet industry and all the latest products under one roof, and is designed to cater for both pet retailers and garden centres.

A full and up-to-date list of exhibitors is available on the website www.patshow.co.uk together with information on how to reach the venue and regularly updated show news.

The entry categories for the 2016 PetQuip awards are:

1. Supplier of the Year
2. Wholesaler /Distributor of the Year
3. Pet Product Innovation of the Year
4. Exporter of the Year
5. Marketing Campaign of the Year
6. UK Pet Retailer of the Year
7. International Pet Retailer/Distributor of the Year
8. Lifetime Achievement

Entry for the awards is completely free of charge; companies or persons can enter as many categories as they wish. 

Entry forms are available online at www.petquip.com or for more information on either entering the awards and/or attending the awards evening, party, telephone Pat Flynn on 07778 313623 or head office on 01959 565995 or email: pat@petquip.com

All award nominations must be emailed to pat@petquip.com by June 30, 2016. Nominations can come directly from the entrant or be submitted by a third party.

The entries will be judged by an independent panel of judges and the winners will be announced at the PetQuip Awards Party on September 25, 2016.

Chuckit! has launched a national competition called the Chuckit! Challenge and is encouraging retailers to rally their customers to get involved and be in with a chance to win a dog-friendly holiday in the UK.

The Chuckit! Challenge, which was launched at Crufts 2016 and promoted to retailers at PATS Telford, asks consumers to send pictures and videos of their dogs playing with Chuckit! toys to its Facebook page.

With a host of great prizes up for grabs, including toys, doggy hampers and the top prize of a dog-friendly UK holiday worth £1000 from leading pet lifestyle website Pets Pyjamas, the brand is hoping to give back to its loyal audience.

Attracting a high number of entries already, the competition, headed up by a panel of expert judges including a panellist from Pets Pyjamas, the Editor of Your Dog Magazine, Jodie Forbes the award winning dog trainer and Emma Bearman a professional canine photographer, will come to a head in June this year when three selected finalists will be put to a public vote.

Once the three finalists are announced, Chuckit! will then be on the hunt for retailers in the local areas to support their finalist by getting involved in local press activity and encouraging voting through special in store promotions.

Steve Brown, Managing Director of Pedigree Wholesale, distributors of Chuckit! in the UK, comments: “We’re always looking for ways to involve our loyal retailers in fun consumer activities, and the Chuckit! Challenge is a great way for retailers to not only strengthen their relationship with local customers, but also give them the opportunity to raise their company profile in the local press.”

All details about the Chuckit! Challenge, including entries, the judges and finalists can be found on the Chuckit! Facebook page, and updates can also be found on the Chuckit! blog.

Retailers can also visit http://www.petproducts.co.uk to find out more information on stocking Chuckit!.

Devon-based business and artisan operation The Dog Treat Company has agreed to supply its full range of six top-selling dog treats, packed with panache and nutritional value, to Pets Corner.

The intriguingly named range of doggy nibbles, which may conjure up the odd wry smile, include Take my Dog Breath Away, Run Free and Fabulous Fur. Using only human-grade ingredients they steer clear of any ‘back-of-the-barn’ meat derivatives, added salt, sugar, dyes or cheap fillers.

The beautifully presented and sumptuous gift boxes and tins, that any discerning dog would be happy to receive, are packed full of thoughtfully selected ingredients including pumpkin seeds, free-range eggs, organic coconut oil and camomile, which offer a whole host of health benefits to canine consumers.

Each beneficial bite-sized nibble gives a glimpse of a business that has been conscientiously created to provide dogs with all the pleasure they would expect from a top notch, high quality treat without any of the nastiness or dubious ingredient integrity.

The brainchild of Joe and Jane Halliwell, The Dog Treat Company aims to bring a little flair to a dog’s snack time. 

Joe said: “The word treat is often taken out of context and seen as a momentary lapse from sensible thinking to give one’s pet something naughty that lacks any nutritional balance or ‘real’ ingredients.

“Our bite-sized nibbles offer something out of the ordinary that provides real pleasure to pets with all the benefits of nutritious and natural ingredients so they are a great excuse to treat your pet more often.”

Initially on sale in eight of Pets Corner’s stores at Biggin Hill, Hitchin, Hove, Salisbury, Stratford upon Avon, Peterborough, Windlesham and Windsor from mid-May, with plans to roll out to the rest of the UK, The Dog Treat Company’s full range of 100g tins will retail at £5.99 each.   

For more information about The Dog Treat Company, visit www.thedogtreatcompany.co.uk

The British Group and their products are:

Akela Wholeprey (Hall 9 – Stand 603c).  Food and accessories for dogs and cats.  British-made grain-free diets formulated with 80per cent duck, fish, chicken, turkey and egg and 20 per cent fruit, vegetables, vitamins and minerals.  The diet is based on the ancestral diet of wolves and wild cats.  The dry range is complemented by a new selection of wet foods in traditional and exotic flavours and a whole host of natural treats.

Animate (Hall 9 – Stand 508b).  Accessories for dogs; coats, beds, toys, leads and collars. 

Armitage Pet Care (Hall 9 – Stand 603a).  Range of seasonal confectionery and toys for pets.

Benevo Vegan Pet Food (Hall 9 – Stand 913a).  Wet and dry complete cat and dog foods. Dog biscuits and chews.  All vegan, GMO-free, certified vegetarian and vegan, approved by PETA.  Some are certified organic.

BronteGlen.co.uk (Hall 9 – Stand 501d).  UK manufacturers of high quality dog bedding and fabrics.

Butcher’s Pet Care (Hall 9 – Stand 519).  British producer of pet food.

Clear-Seal: Betta aquatic products (Hall 9 – Stand 515b).  Clear-Seal aquariums and the Betta range of aquatic dry goods, aquatic products.  The Betta Aquatic Products range comprises over 700 aquatic items including aquariums, aquarium accessories such as filters, lights, pumps and gravel; a vast selection of ornaments and décor including plastic and silk plants, fish food, ponds and pond accessories and reptile products, including several sizes of vivarium.  More recent additions include Betta Choice flake foods for tropical and cold water fish, artificial corals and coral reefs.

Cubic Aquarium Systems (Hall 9 – 505c).  Specialised aquarium systems designed specifically for jellyfish.  Also displaying UK bred jellyfish livestock and holding tanks.  The modern, elegant designs recreate the perfect living environment for aquatic occupants, allowing a slice of the ocean in the home or workplace.  A new Pulse 160 aquarium is being launched. 

Devoted Pet Foods (Hall 9 – Stand 507b).  Grain-free dog food.

Dog Rocks (Hall 9 – Stand 501b).  Proven natural solution to pet urine burn marks on grass.  Also pet drinking bowls.  The Dog Rocks’ product helps stop pet urine burn patches ruining grass and hedges. One pack of Dog Rocks placed in a dog’s water bowl will help keep lawns in tip-top condition for up to two months. Dog Rocks are the only 100 per cent natural and convenient solution proven to have no change to the pH balance of a pet’s urine.  A new 1 litre Torus bowl is being introduced that is suitable for smaller dogs and cats.

Earthbound (Hall 90 – 515a).  Dog beds, coats, leads, collars, harnesses and blankets.

Eden Holistic Pet Foods Ltd (Hall 9 – Stand 505b).  Sells and markets complete dried food recipes for dogs and cats.

Fish 1^st (UK) Ltd (Hall 9 – Stand 500a).  Producers of super premium pet treats from a wide variety of Cornish fish.

Fold Hill Foods Ltd (Hall 9 – Stand 513c).  Dry, baked and extruded pet foods.

Get Off – Blumen International (Hall 9 – Stand 506d).  A cat and dog training aid to prevent soiling and fouling incidences indoors and outdoors.  Working on conditioning basis, Get OFF deters the pet from reoffending.

Henry Wag (Hall 9 – Stand 506c).  Dog accessories, including beds, ramps, crates and mats.

Heritage Distribution Ltd (Hall 9 – Stand 505d).  Aquatic products under the brand names of "Continuum Aquatics" and "Brightwell Aquatics".

Hilton Herbs (Hall 9 – Stand 501c).  Leading manufacturer of herbal supplements and health products for animals.

Hing Designs (Hall 9 – Stand 516b).  New additions to the current range of patented designer feeding bowls for dogs and cats.  The eye-catching design comes complete with non-slip rubber feet and a removable stainless steel bowl for ease of cleaning. 

Howler & Scratch by Phoenox Textiles (Hall 9 – Stand 500c).  British-made environmentally friendly, washable interior mats, rugs and runners.  Brands include the Hug Rug high quality washable mats designed for every room in the house in classic and contemporary designs; the Muddle Mat indoor washable barrier mats in cotton and hard-wearing nylon and the Howler & Scratch new range of barrier mats and runners that are washable and have antibacterial properties.

Jacobi Jayne & Company (Hall9 – Stand 513a).  British designed bird feeders and wildlife accessories.

Lily’s Kitchen (Hall 9 – Stand 502b).  Natural and nutritious food for dogs and cats.

Lintbells (Hall 9 – Stand 506b).  A new rebranded nutritional product range.  It includes YUMOVE joint supplement range for dogs and cats and YUMEGA range of skin and coat supplements that are designed to provide essential natural oils to reduce moulting, to improve dry and flaky skin and improve coat condition.    

Mackle Petfoods (Hall 9 – Stand 507a).  Super premium dog and cat food trays.  Products are made using 100 per cent natural ingredients and are fully traceable from farm to bowl.  The Naturo dog food is made with 60 per cent single source meat which provides protein and is easily digested.  The new Naturo cat food is made with 100 per cent natural ingredients, including 80 per cent meat.  The oils, vitamins and minerals promote healthy skin and fur.  Naturo cat food is free from grains which can often cause allergies. Naturo Baked Treats is a newproduct to complement the company’s existing range of complete wet pet food trays. Naturo Treats are delicious oven-baked mini biscotti, brownies and bones for dogs.

Micro-ID (Hall 9 – Stand 516a).  Microchips and scanners.

Modin Bed (Hall 9 – Stand 514a).  In-transit dog beds with an integrated anti-spill water bowl, used for cars, caravans, RVs, motor homes, boats and outdoors. 

Oakthrift Corporation Ltd (Hall 9 – 603b).  New Roamwild Pest-Off Bird Feeders, Roamwild poultry feeders, as well as the Garden Wrappies magnetic plant tie.  The bird feeders are 100 per cent squirrel proof, as well as being pet proof.  They have individually spring-loaded perches that do not need calibrating and only let songbirds feed, unlike other spring loaded feeder designs that need constant re-calibration to work effectively.  The poultry feeder has been designed to be vermin proof, meaning that there is no food wastage.  The plant friendly and reusable magnetic plant ties on show can be bent into any shape and are very easy to adjust during the growth of the plant.

Oggi’s Oven (Hall 9 – Stand 508a).  Biscuits, scones and cakes and treats for dogs for baking with children. 

PATS/Aqua (Hall 9 – Stand 503c).  The UK's largest pet and aquatics trade shows, set in three locations.

Pet Munchies (Hall 9 – Stand 507c) 100 per cent natural pet treats that are produced from human grade meat and fish. The range of premium gourmet treats has no artificial additives, preservatives, colours or flavourings. The products are also high in protein and low in fat and salt. They are also wheat, soya and gluten free.

PetQuip (Hall 9 – Stand 502a).   UK-based International Trade Association of Pet Equipment Suppliers.  PetQuip provides a catalyst for business contact between manufacturers, suppliers and international buyers, and membership is open to manufacturers and suppliers of pet equipment anywhere in the world.  The association offers a free UK pet product sourcing service to overseas buyers.

PetTime (Hall 9 – Stand 514b).  New communication system for dogs.  The innovative product utilises a wireless hub comprising a camera, microphone and treat dispenser together with a dedicated app for smartphone’s or tablets.  This enables dog owners to see, speak with and reward their dogs with tasty, nutritious treats even when the pet is left alone.  The PetTime system helps to enhance a dog’s emotional and physical wellbeing by providing them with attention when left alone.  In addition to reducing a dog’s stress levels and minimising the effects of loneliness, PetTime also creates increased playtime and training opportunities.  The company also produces a range of carefully formulated treats.

Pooch & Mutt (Hall 9 – Stand 503a).  Dog food, treats and supplements.  New grain-free 75 per cent meat treats are being launched in 2016.  Other products include Calming Crunchies,   Daily Dental and Sensitive Salmon natural, ethical, delicious hand-baked treats.  There is also ‘Calm & Relaxed’ premium grain free, complete dried dog food for dogs that tend to be anxious or excitable.  Other products include ‘Fresh Breath’ premium grain free, complete dog food that promotes breath freshness, oral hygiene and digestion; ‘Health & Digestion’ premium grain free food for dogs that have poor or sensitive digestive systems; ‘Move Easy’ premium grain free, complete food perfect for dogs with mobility issues or those that are highly active; ‘Slim & Slender’ premium grain free, complete dried food for dogs that are overweight.  To accompany its food range, Pooch & Mutt also offers a range of wheat-free functional healthy dog bone treats and health supplements.
Profleece (Hall 9 – Stand 601b).  Pet and vet bedding.

ROK Straps Europe (Hall 9 – Stand 516c).  Award-winning range of NO-JOLT Stretch Dog Leads that provides the ultimate in stretch strap technology.  There are eight colours within the range and four different size stretch dog leads to suit all sizes of dog.  The solid natural rubber core within the dog leads provides progressive tension which signals a dog to stop without the sudden jolt.  This helps to create a more enjoyable and safer walk for both the dog and pet owner.  The company also has a range of matching soft padded collars together with a range of anti-tangle stretch couplers.  New products at Interzoo will include harnesses and point-of-sale for the retailers.

Ruff and Tumble – The Ultimate Dog Drying Coat (Hall 9 – Stand 514c).   Double thickness cotton towelling dog drying coats for use after wet or muddy walks and at bathtime.  The coats will dry a dog in less than 30 minutes, making the whole process much simpler and cleaner for the owner.  There are also new arm-length double thickness cotton towelling mitts for drying wet or muddy paws and legs.

Shantys Ltd (Hall 9 – Stand 607b).  Products include a tick remover and R2 Petcomb.

Spike’s World (Hall 9 – Stand 505a).   New food especially formulated for pet African Pygmy Hedgehogs. The 600g pouch is available as own-label in most countries and is expected to be a winner in this growing category.  Spike’s Dinner for wild hedgehogs and Wildthings Swan & Duck foods continue to show strong growth as consumers become more aware of the need to help these creatures.  Also new will be a Peck-It Treat Dispenser under the Feathers & Beaky brand, which will complement the other high quality products in the range.

SureFlap (Hall 9 – Stand 503b).  Range of microchip pet doors and the SureFeed microchip pet feeder.  Also promoting a new sealed pet bowl.

Symply, Canagan and Piccolo – nutrition for dogs and cats (Hall 9 – Stand 605).  Premium nutrition for dogs and cats as well as specialist small breed dogs.

TastyBone (Hall 9 – 601a) Leading UK manufacturer of nylon, edible and rubber chew and play toys produced from the finest quality materials and human grade flavouring, TastyBones meet the chewing needs of all dogs, no matter the size, breed, age or chewing strength.  Designed to promote good oral hygiene, while stimulating pets and helping to alleviate destructive boredom behaviour.  New flavours to the Dental range of nylon chews will be launched to the European market.

Vetbed® (Hall 9 – Stand 506a).  Bedding, healthcare and hygiene products for dogs, cats and small animals.  A number of new products are being launched at Interzoo, including additions to the popular Non-Slip Vetbed® range, including a Christmas themed range and a purple with white hearts, bones and paws. Petlife also plans to officially launch KarmaWrap to the European market.  The wrap is proven to reduce the symptoms of anxiety in most dogs and is easy to fit with no awkward leg straps.

Vitalin – The Natural Choice (Hall 9 – Stand 501a).  Dry dog and ferret food.  There will also be a new hypoallergenic super premium cat food consisting of Vitalin Kitten and Vitalin Adult Cat in both chicken and salmon varieties.  Vitalin Kitten provides high quality protein using 100 per cent British chicken.  Supplementary taurine is also added to promote healthy eyes and heart, as well as nucleotides to help ensure optimum growth and development for all kittens aged one to 12 months.  Vitalin Adult Cat is available in two flavours: 100 per cent British chicken and 100 per cent Scottish salmon.  These varieties contain all the benefits that are found in Vitalin Kitten as well as added glucosamine, chondroitin and MSM to aid joint health.  Also new from Vitalin is Adult Large Breed for dogs.  It contains duck and potato and is grain-free with nutrient packed botanicals such as fruits, vegetables and herbs.

Waterlife (Hall 9 – Stand 500b).  Aquarium and pond products.  Main areas of activity include disease treatments, water conditioners, algicides, test kits, filter media, specialist foods, marine products including sea salt and pond products.  A naturally derived tea tree based medication called Nova + was launched recently.  It has a broad spectrum of action, treating parasites, bacteria and fungus making it ideal for professionals and for beginners who find it hard to identify fish illnesses.

Water Master Ltd (Hall 9 – Stand 513b).  Cooling and drying products, including coats and towels.

Wild Manor (Hall 9 – Stand 607a).  Luxury indoor dog houses that match modern interiors and specifications.

Woofaloo (Hall 9 – Stand 613d).  Convenient and easy-to-use indoor/outdoordog toilet for puppies and small/medium dogs.

Woof and Brew (Hall 9 – Stand 508c).  Herbal teas, tonics and treats for dogs.

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The new Chevron Wild Bird Feeder from Supa Ltd created lots of interest when it was launched to the pet trade at PATS Sandown 2016.

The distinctive feeder has a number of innovative features, which make it a welcome addition to this growing sector of the market.

Supa Ltd is finding that an increasing number of households is encouraging wildlife, particularly birds, into their gardens, and is excited by the prospects of this new launch.

The feeder has a metal body that has reversible plastic windows, which can be changed very easily from either dispensing general seed mixes and sunflower hearts to a Niger seed feeder.

The tray has an integral metal base tray that ensures no food falls on the floor, and therefore is a great way of discouraging vermin in the garden.

Another user-friendly feature is the fact the lid of the feeder just lifts up to allow both easy filling and easy cleaning.

The Chevron Wild Bird Feeder comes in a contemporary blue colour, and as well as being attractively designed it is practical, versatile and easy to use.

Chris Goodlad, Managing Director of Supa Ltd, said: “The Chevron Wild Bird Feeder is an exciting addition to our range”.

“It certainly created a lot of interest at PATS Sandown with retailers being impressed by both its attractive design and functionality. We have high hopes for this new launch.”

For further information visit www.supa-aquatics.co.uk or email sales@supa-aquatics.co.uk

BETA International 2017 is limbering up for another highly successful show as more than 70% of stand space has already been taken by companies from the UK and overseas.

“With nine months to go until next year’s trade fair, things are continuing to gather momentum at an incredibly positive rate,” said BETA International sales manager James Palmer.

“This puts us in a fantastic position and allows us to consolidate and shift up a gear as we move forward into the second half of the year.”

New faces set to appear at BETA International 2017 include Peter Horobin Saddlery, from Australia, Stiefel, Innopha GmbH, from Germany, Nacri Naturalis, from France, MIT Surgical, from Pakistan, and UK companies HUF Designs, Alice Reins and Horse Empire.

BETA International is the world’s leading equestrian, country clothing, outdoor and pet product trade exhibition.

Next year’s show, sponsored by bit and bitting specialist Neue Schule, takes place at the NEC, Birmingham, from 22 to 24 January.

For information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

If you are interested in stocking the Sneyd’s Wonderdog Puppy Grain Free food contact Sneyd’s Wonderfeeds on 01724 844 189, email: sales@wonderdog.co.uk or visit the website www.wonderdog.co.uk