Leading pet food manufacturer Pets Choice Limited has announced the acquisiton of TastyBone, the UK’s No1 manufacturer of nylon edible and rubber chew toys.
The acquisition took place after founder and managing director, Ken Seymour, made the decision to retire.
Tony Raeburn, CEO of Pets Choice, commented: “This is an exciting time for Pets Choice and we are excited to be adding such a fantastic brand to our portfoilio. TastyBone has a great catalogue of products and we can’t wait to start the new venture.
"While we will see some small changes with the additional resources available at Pets Choice headquarters, overall things will be very much business as usual for both Pets Choice and TastyBone. Steph Ayres, who is the daily contact for most TastyBone customers, will be moving across to become part of the Pets Choice team.’’
Ken commented: “I am delighted with the recent acquisition by Pets Choice and think that Tony and the team are the perfect fit to further expand the TastyBone brand, taking it to the next level.
"I am looking forward to enjoying my retirement after 43 years in the pet trade with the knowledge that TastyBone is in excellent hands."
For further information on Pets Choice visit www.petschoice.co.uk.
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Torus is attending its first consumer show and officially launching its new auto-replenishing pet watering system to the public today (Thursday) at Crufts.
The Torus bowl, which filters and stores water making it ideal for traveling, has seen recent success winning 'Product Innovation of the Year' from Pet Product Marketing, as well as 'New Product' recognition at the ANIDO Trade Show.
Torus will also be celebrating with a drinks party on Friday 11th March at 4pm, and invite all visitors to enjoy a glass of bubbly and nibbles with them, as well as the opportunity to ask questions about the product.
To highlight the launch of this innovative travel water bowl, Torus will be running an exclusive introductory offer throughout the Crufts show on both 1 and 2 litre bowls, as well as on replacement filter packs.
Carina Evans, CEO of Dog Rocks Distribution Ltd says: "We are extremely excited to be attending our first ever consumer show with the Torus bowl, and in particular at Crufts.
"We have been exhibiting at the show since 2007 and it's a great way to tell pet owners about our products.
"Importantly we create demand and pull through from consumers at shows like Crufts which ultimately lead to sales through retailers and wholesalers.”
For more information about the Torus Bowl, please visit Hall 2 Stand 114 at Crufts, visit their website www.torusbowl.com or call 01628 822243.
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Britain’s biggest eco-pet product company Beco Pets has launched a campaign to fight dog obesity and help the UK’s three million overweight dogs get fit, not fat.
The pioneering firm, whose toys are popular with dog owners in 43 countries, notably America, Canada, Italy, Germany and New Zealand, wants British dogs to lead by example and stay slim.
An alarming report by the UK’s leading veterinary charity, the People’s Dispensary for Sick Animals (PDSA), warns that one in three of Britain’s nine million dogs are now are overweight or obese. The number of overweight pets will continue to climb.
Central to Beco Pets’ campaign is the popular new flying disc toy in their ‘Fetch’ range, The Beco Flyer, which encourages dogs to take healthy exercise outdoors.
Growing popularity of The Beco Flyer (RRP £9.99) – which is made from 100% extra-super-soft natural rubber, and which has an 'easy pick-up wobble' and raised profile design that means it’s easier for dogs to grip or catch without damaging their teeth or mouth – comes after the President of the British Veterinary Association recently warned dog owners they could cause their pets "horrific injuries" if they play fetch with sticks.
It also follows the finding by the PDSA charity that over 2.7 million dogs in the UK are not given the chance to exercise off the lead outside the home or garden every day. Worse still, in one investigation, 67% of pet owners in Europe were found to be overweight themselves (source: BBC, East Midlands).
Now Beco, whose environmentally-friendly products have just helped win it a place on the shortlist for the 2016 European Business Awards as a “UK National Champion”, is targeting dog health. Beco Pets’ crusade tackling dog obesity includes:
- Giving away 1,000 free Beco toys to owners of fat British dogs nationwide to encourage them to take exercise
- Publishing and circulating a leaflet outlining ’10 Golden Rules’ for getting your dog fit if it's overweight
- Seeking support from 300 veterinary practices, asking them to sign up to the campaign and distribute educational leaflets
- Contacting doggy boot camps and fat camps, sending them ‘Beco Flyer’ gifts, which dogs love chasing and retrieving
Beco Pets co-Founder and Design Director Toby Massey, a dog owner for six years and the man who designed The Beco Flyer, said: “We want British dogs to get healthier and stay slim. That’s why we’ve launched our campaign, which is aimed at both dogs and their owners.
"The Beco Flyer is designed to fly further than a traditional ball, increasing the mileage your pet covers. The Flyer’s bright colours also make it easier to spot as even the best retriever gets a little confused!”
Fellow Beco Pets co-Founder and Sales Director George Bramble became a dog owner for the first time two months ago when Labrador puppy Tarka arrived.
He said: “It’s vital to keep dogs healthy. I’ve seen research that shows 60% of pets in the UK aren’t ever weighed, and dog obesity is on the rise. We have a duty of care to do better.
"Owning a dog should be a reason to get outside and get some exercise. Looking after a dog responsibly can be great for both the dog’s and the owner’s waist line.”
As with humans, the risk of a dog becoming fatter increases throughout its life. The medical effects of a dog being overweight include a reduction in its life expectancy, diabetes, locomotion difficulties, circulatory problems, skin disease, respiratory problems, low immunity and a higher operation risk.
PDSA vets warned owners they could be drastically shortening their pet’s life expectancy. Owners have admitted indulging their pets by giving them cake, chocolate, biscuits, crisps, chips, takeaway and even alcohol. On top of all these unhealthy treats, 2.6 million dogs are fed table scraps or leftovers as their main meals. Most owners believe their pet is a healthy weight.
Beco Pets’ ‘Top 10 Tips For Getting Your Dog Slim and Keeping Fido Fit’
1. BAN LEFTOVERS: Feeding dogs scraps from your meal table is the greatest single cause of obesity
2. STOP 24/7 SNACKS: Limit access to food by feeding your dog at the same time, same place daily to create a routine
3. GET OUT MORE: Set up a regular exercise plan, with walks, play and chase activities. You might enjoy it, too.
4. LIMIT TREATS: Most dogs would rather have your attention than a calorific treat. Groom or play with them instead.
5. BOX CLEVER: Use interactive toys so your dog has to work for its food, like a treat inside a rubber Beco bone.
6. GET WEB-WISE: Download a dog workout chart from the Internet, checking the amount of exercise your breed requires.
7. WEIGH IN: Track of your dog’s calorie intake, maybe weighing food with kitchen scales. Also weigh your dog regularly.
8. ASK THE VET: Get your vet to assess whether your dog is overweight by calculating its "body condition scale".
9. FIGURE IT: Healthy dogs’ ribs, spine and hip bones should be easily felt, and their waist should be visible.
10. GO A-LA-CARTE: Choose the right diet for your dog, depending on its breed and age. The less processed meat meal and carbohydrates the better and stick to high-quality dog food if budget permits
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Butcher’s Pet Care has announced plans to expand its headquarters after securing an £8 million working capital facility from Lloyds Bank Commercial Banking.
The pet food company, which has a turnover of £93m, will increase its current 260,000sq ft factory in Northampton by 50%.
“This is an enormous market with great opportunities not just in the UK, but across the continent,” said Francis Powell, finance director at Butcher’s Pet Care.
“We’ve seen the business grow consistently over the years and, with this factory expansion, we are on track to continue this growth well into the future.
“Lloyds Bank took the time to really get under the skin of our business, tailoring a financial facility that freed up cash flow for us to embark on our most ambitious development in years.”
The £7m factory expansion will allow production to reach a capacity of over 1,200 cans per minute.
Lloyd Bank’s Commercial Banking’s working capital facility is expected to increase cash flow, with the business investing in additional floor space and machinery. The expansion is predicted to be completed by October this year.
“Almost half of people in the UK share their homes with a pet, so it’s no surprise that the industry is worth close to £3bn,” said Francesco Magli, client manager at Lloyds Bank Commercial Banking.
“As one of the UK’s leading pet food suppliers, and a key manufacturer with international aspirations, Butcher’s Pet Care is a great business for us to support.
“Having had a 10-year relationship with the company, alongside our specific sector knowledge, we were able to create a bespoke facility that suited Butcher’s exact needs. Across Britain, we’re supporting businesses with tailored working capital facilities, such as invoice factoring, discounting and asset-based lending – giving them the toolkit they need to grow.”
Butcher’s Pet Care began in the back of Graham Baker’s abattoir in 1987, after customers were looking for tripe to feed their pets. The firm currently employs 300 people.
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'People & Pets' idea could save the NHS £2.5b a year
Greater collaboration between disciplines to promote the One Health approach for people and pets will help public health services in Europe make significant cost savings, experts said at Purina’s ‘Better with Pets’ European Forum in Brussels, Belgium...
Greater collaboration between disciplines to promote the One Health approach for people and pets will help public health services in Europe make significant cost savings, experts said at Purina’s ‘Better with Pets’ European Forum in Brussels, Belgium.
The One Health approach is a concept that recognises the integrative effort of multiple initiatives working locally, nationally and globally to achieve optimal health for people, animals and the environment. Its methodology seeks to understand the interactions between humans and animals when it comes to health and wellbeing.
During a series of panel discussions, experts in the animal and human relationship outlined the huge benefits that pets can have to public health.
 Citing a recent study, Professor Daniel Mills, a well-known international authority on companion animal behaviour, cognition and welfare, said that pet ownership can help save the NHS £2.5 billion a year. Animal assisted activities and therapy (AAT), where animals are involved as a way of improving social, emotional and cognative functioning, supporting recovery and rehabilitation, can play an important role in this cost saving also.
Professor Mills noted that pets have been shown to reduce anxiety in those with autism, while also easing the stress levels of parents and carers.
Professor Mills said, “While these numbers are not perfect, there is definitely something there that the public health and pet care community needs to pay attention to. The benefits of responsible pet ownership are clear. I’ve seen pets have dramatic effects on autistic children.
"Understanding the subtleties and nuances of how people and pets work together is vitally important for the well-being of both, and has the potential to make a massive difference to public health. But it is crucial that the industry is given an opportunity to analyse this further. Ignoring the evidence is a far greater problem than dismissing the research as being at an early stage.”
Attendees at the event heard an example of AAT in practice at the Sant Joan de Déu-Barcelona hospital in Spain where a functional unit has been in operation for the past six years. Here, sick children receive AAT on the advice of a doctor, both in the emergency room and on an inpatient basis. The hospital reports that the dogs help the children to have a better life and cope more effectively with their illnesses. Purina called on the public health community to recognise the advantages of AAT and to play an active part in supporting this vital element of public health care.
The panel – which also included Andrea Meisser, Vice-President of the Institute for Interdisciplinary Research on the Human-Animal Relationship, Ruud Tombrock, Director for the Europe Region of World Animal Protection, and Andrea Gavinelli, Head of Unit at the European Commission’s Health and food safety Directorate General – noted that while the benefits of the bond between people and pets are widely felt, they are sometimes hard to quantify empirically.
Professor Mills noted that it can be challenging for researchers to have papers accepted by journals or funding bodies, making it difficult for policymakers to promote the benefits of pets for public health. The panel agreed that greater partnership between all disciplines – from researchers to veterinarians and policymakers – was crucial to advancing the understanding of the public health benefits of pets and people.
Discussing how policymakers could play a part in promoting the One Health approach, Gavanelli called on the pet care community to work together to provide scientific examples and data highlighting economic and social benefits. He also noted that policymakers in Europe had an important part to play by taking a holistic approach to the issue.
The discussion was part of Purina’s first ever ‘Better with Pets’ European Forum that brought experts together to share their opinions and draw attention to issues surrounding pets’ role in society.
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Family run business and ethical pet retailer Pets Corner has opened a new store in Hale Barns, Greater Manchester, creating four new jobs.
The store, which is located in The Square, opened its doors to the public for the first time on Saturday 5th March.
The company’s focus is on providing the best possible advice to help customers care for their much loved animal family members through knowledgeable and friendly staff, great products that last and the best animal welfare in the industry.
The store will stock an extensive range of naturally sourced, quality items for a variety of furry, feathered and scaly companions including a small home farming range. Free parking is available, as well as a free health club providing nutritional advice for pets.
Adam Powell, Regional Manager at Pets Corner, said: “We are delighted to be bringing our animal expertise to Hale Barns.
"Everyone at Pets Corner is incredibly passionate about animals and we are committed to delivering the highest quality of service and care to all of our customers and their pets.
'The whole team has been classroom trained in giving advice that will help make the lives of pets as safe and happy as possible.
"We are looking forward to meeting our Hale Barns customers and helping them with all their pet related requirements.”
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Barking Heads now available in Tesco stores
Pet Food (UK) Ltd has announced that a limited range of Barking Heads products is now available in Tesco Extra, Tesco online, and select Tesco super stores. The products being offered are 2kg bags of Bad Hair Day, Tender Loving Care, Puppy Days, Fusspot, Fat Dog Slim and Golden Years.
Pet Food (UK) Ltd has announced that a limited range of Barking Heads products is now available in Tesco Extra, Tesco online, and select Tesco super stores. The products being offered are 2kg bags of Bad Hair Day, Tender Loving Care, Puppy Days, Fusspot, Fat Dog Slim and Golden Years.
A spokesperson from Pet Food (UK) Ltd stated: “We have put a great deal of thought into whether our products should go into Tesco. Grocery shopping forms an integral part of each of our individual shopping habits in today’s modern world and at this current time 61% of the dog food market is purchased in grocery. “To ensure this move is a success for both independents and Tesco we are investing in a substantial marketing campaign and this year we are increasing our marketing spend by a further £1/2 million which will be for the absolute benefit of all our stockists irrespective of the market sector they operate in. “Being able to put our brand in front of 61% of dog food purchasers of whom a large number have never visited a pet shop and do not realise there is an alternative to the big name brands, is something which we feel extremely proud of.
"This will strongly benefit all stockists by increasing overall brand awareness and raising consumer confidence. Barking Heads will be visible across all market sectors which will increase consumer demand. “Pet Food (UK) Ltd remains committed to the independent market and still views it as its primary market sector.
"We firmly believe that this is a positive move which will be to the advantage of all retailers and will also help ensure Barking Heads longevity as a brand and position in the UK market.” For more information on Barking Heads please visit www.barkingheads.co.uk
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PATS Sandown welcomes impressive list of new exhibitors
PATS Sandown is the place for pet retailers to see a host of new and international exhibitors as well as the industry’s big-name brands, all of which will be showcasing their 2016 launches over two action packed days on March 22-23...
PATS Sandown is the place for pet retailers to see a host of new and international exhibitors as well as the industry’s big-name brands, all of which will be showcasing their 2016 launches over two action packed days on March 22-23.
A total of 140 companies will be showcasing their new products, including an impressive number of suppliers and manufacturers appearing at the Sandown Park venue in Surrey for the first time.
Companies like Kevin Milner Countryside and Eden Holistic Pet Products, plus Petitamis, from Italy, and Schulze Heimtierbedarf, from Germany, have confirmed their attendance.
Kevin Milner Countryside is a firm specialising in outdoor photography, which already supplies a number of pet stores with a range of greetings card containing animal images.
“PATS Sandown was recommended to me by a pet store as the best place for the company to present its products to a wider audience,” admits Kevin Milner. “I’m hoping to sign up more pet shops, garden centres and wholesalers to stock our extensive range of greetings cards.”
For retailers who like to stock ‘made in Britain’ products, the Eden Holistic Pet Foods stand will be worth a visit as all the company’s products are manufactured and packaged in the UK, with British ingredients.
Dirk Schulze, of Schulze Heimtierbedarf, has signed up to exhibit at PATS Sandown because he believes the UK is the biggest market outside the US for dog and cat products.
“I like the layout of PATS because the organisers make it easy for visitors to check out the latest products, and everything is under one roof,” says Dirk.
Rob Harvey Specialist Feeds are returning to PATS after a seven-year absence and are hoping to impress a growing number of pet retailers with their wide range of bird food.
“Over the last four years we have been importing bird related products from all over the world, and because the bird category seems to be a growth area for the pet trade, exhibiting at PATS Sandown seems the sensible option for us. It’s the ideal place for us to showcase our massive range,” says Rob Harvey.
Other newcomers to PATS Sandown include Alfie & Molly’s Dog Bakery, The Dog Treat Company, Barker & Barker and Woofaloo.
Alfie & Molly’s Dog Bakery will be launching their new naturally air dried range at the show and will also be offering 10% off to new customers that place an order on their stand.
The Dog Treat Company will also be offering discounts and bonus units for all PATS customers while Barker & Barker will be showcasing their high-performance, healthy training treats.
PATS Sandown will also be the UK trade launch of the Woofaloo Dog Toilet after three years of development.
Organiser Annie Foord said: “It’s great to see so many new companies choosing to exhibit at PATS Sandown for the first time. Together with our valued regular exhibitors, they are sure to make the two-day show one to remember.”
A full list of the exhibitors can be found at www.patshow.co.uk and visitors can register for free entry to the show by clicking here
Opening times
Tuesday 22nd March: 9.00am-5.00pm
Wednesday 23rd March: 9.00am-4.00pm
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Webbox goes Grain Free
Webbox pet food has launched a new range of Grain Free products for dogs, which includes both wet and dry varieties...
Webbox pet food has launched a new range of Grain Free products for dogs, which includes both wet and dry varieties.
Webbox Grain Free Complete offers a premium food for dogs that suffer from grain or gluten intolerances.
Dogs can potentially be sensitive to the grains and cereals so Webbox have now created their Grain Free range, which uses potato and sweet potato as ideal alternative carbohydrate sources.
With a high meat content, Webbox Grain Free is hypoallergenic and nutritionally balanced. Full of essential vitamins and minerals, it also contains rosemary, marigold and citrus extract that are natural sources of antioxidants.
The Webbox Grain Free range is available in core flavours; Lamb and Sweet Potato, and Chicken and Sweet Potato. The full range provides everyday value offering, without compromise on quality.
Webbox Grain Free is now available to order.
RRP for dry dog complete food is £5 for a 2.25kg bag and RRP for wet dog complete food is £1.50 for a 400g tray.
For further information on Webbox visit www.webbox.co.uk
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Leading pet toy brand Chuckit! will be exhibiting its range of popular and innovative dog toys at PATS Sandown, on stand D9.
Showcasing its extensive variety of best-selling Launchers and Launcher Compatible toys including the Ultra Ball, Chuckit! will also be displaying its full range of ‘fetch-tastic’ toys including its Max Glow collection, Flyers and Indoor toys.
 Also using the opportunity to give some retailers exclusive on-stand deals across the two-day event, Chuckit! will be featuring fantastic show offers including merchandising display deals that deliver up to 60% profit margin for the retailer.
Will Baggaley, Head of Marketing of Pedigree Wholesale, exclusive distributors of Chuckit! in the UK, comments: “Chuckit! has been proving incredibly popular in the UK as a result of owners looking for new and innovative toys for their dogs, that bring something new to walks and playtime.
"As people’s lives get busier and pet obesity continues to rise, Chuckit! is becoming a ‘go to’ range of toys that provide a full spectrum of options to invigorate the traditional game of fetch, as well as give dogs the physical and mental stimulation they need – whatever the weather.”
Prices start from as little as £2.99, and for more information on the brand, visit: http://chuckit-toys.co.uk. Retailers can also visit http://www.petproducts.co.uk to find out more information on stocking Chuckit!.
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The owners of an Exeter aquatics store claim they are being forced to close down the centre because local authorities have failed to tackle anti-social behaviour in the area.
Kerstin and Richard Muggeridge, who have run Richard's Aquatics in Market Street for 19 years, announced the closure of the store through their Facebook account this week.
Mum of three Kerstin blames anti-social behaviour outside the shop for their tumbling profits.
And she believes city centre police officers and the city council "could have done more" to help deter troublemakers away from the area.
Kerstin says police failed to act when she reported that an air rifle had been shot at their windows.
Police allegedly told her it was "the price they pay for being in a rough area."
Another incident saw police respond after one of their windows had been violently head-butted, leaving behind blood and hair in the shattered glass.
However, she says the shop has a "massive" customer base and that it was with great sadness the announcement was made.
Kerstin and Richard, who will continue to run their shops in nearby Wellington and Bridgwater, say the Market Street outlet will permanently shut by the end of April.
Kerstin added: "I just hope our Exeter customers are willing to make the trip to Wellington."
Pictured below: The closure of the store was announced on Facebook.
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 Established European brand Carnilove is now available to UK stores, thanks to UK importers, BSB Products Limited.
Already available in Pampurred Pets and Just for Pets amongst others, Carnilove dog foods are grain-free and potato free and formulated with respect for the natural origins of dogs.
The product range includes carefully selected wild-origin meats which correspond to the composition of natural prey. Recipes include Duck & Pheasant, Salmon, Lamb & Wild Boar, Reindeer and Salmon & Turkey, all with 70% meats and 30% forest fruits, vegetables and herbs.
Whilst the wild-origin meats provide quality sources of protein the forest fruits, vegetables & herbs provide nutrients, fibre and vitamins. Fruits & herbs are rich in anti-oxidants supporting cell protection and boosts the immune system.
Carnilove ingredients also include chicory root & sea algae supporting cellular immunity and crustacean shells which positively effects the condition and mobility of joints and ligaments. No chemicals, preservatives or colourants are added to the ingredients.
Carnilove only contains the highest quality ingredients and, even so, the product range is priced very competitively. Available in 1.5kg and 12kg bags, Carnilove Adult Duck & Pheasant has SRP’s of £7.95 & £47.95 respectively.
To find out more about the Carnilove range and the great introductory offers and trade margins available, contact BSB Products on 01737 488400 or email sales@bsbproducts.co.uk.
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Rooney the dog, from London, who developed a ‘smokers’ cough’ is now almost completely cured – less than 12 months after his owner kicked the habit.
Vets at PDSA’s Bow Pet Hospital warned Kathleen Dove last summer that her smoking was potentially contributing to a persistent cough her beloved Jack Russell terrier cross Rooney (11) was suffering from.
The 68-year-old, who had smoked up to 20 cigarettes a day from the age of 15, immediately quit and says it has made a huge difference to Rooney’s health.
She said: “I always tried not to smoke around him but the vets told me that my habit could still have been affecting him and making his cough worse.
“I took their advice on board and decided to quit straight away. I haven’t looked back since and I’m so glad I did it because the difference in Rooney is amazing. His cough is almost non-existent now and he seems much better.”
Kathleen says she hasn’t noticed much difference to her own health since quitting, and that Rooney was the main reason she quit.
She said: “I’ve had him since he was a puppy and he was named after the footballer Wayne Rooney because he was such a star player and my dog used to love playing with a football.
“As I’ve got older I’ve gradually reduced how many cigarettes I had a day but I didn’t realise that my habit could have been affecting his health.
“I would urge anyone who smokes and has a pet to consider quitting for their sake. At the very least it’s important to go outside to smoke to limit the amount of fumes they have to breathe in.”
Ahead of National No Smoking Day yesterday (Wednesday), PDSA warned pet owners that smoking around their pets could be harming their four-legged friends’ health and cutting short their lives.
Second-hand smoke has long been linked to potentially fatal diseases in humans, including lung cancer and heart disease. However, the vet charity says the impact of passive smoking on pets may be less recognised but is just as serious.
PDSA vet Vicki Larkham-Jones said: “Prolonged exposure to smoking can cause chronic breathing difficulties or cancer in pets as well as people. Thanks to funding from players of People’s Postcode Lottery we’re spending more time with clients, like Kathleen, who smoke and encouraging them to think about their four-legged friend’s health, as well as their own, before they light up.
“If people feel they can’t stop smoking or don’t wish to, then we would urge them to consider going outside to smoke. Then their pet isn’t forced to breathe in the harmful toxins.”
For more information about PDSA or to access free online pet health advice visit www.pdsa.org.uk
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Diet’Dog is launching its newest product at Crufts this week...Digest’Bioactive, a probiotic and prebiotic complex supplement for dogs and cats.
Digest’Bioactive is highly recommended to promote intestinal health and a stable intestinal flora in certain situations: change of diet, stress, difficulty digesting food, after or alongside the use of antibiotics, following illness, travel or surgery, after worming.
Its unique formula works by encouraging the friendly bacteria to multiply and to crowd out harmful bacteria. Friendly bacteria will then create unfavorable conditions for the growth of undesirable bacteria.
It is also high in vitamins B and K, both essential for health, the production of mucus in the bowel (which has a protective effect on the lining) and encouraging the gut to repair itself.
The product comes in the form of palatable granules that can be given daily whole or sprinkled and mixed with normal food as long as considered necessary or as advised by a veterinary surgeon.
With regards to prices:
- 150g tub: trade price: £8.70 RRP: £21.49
- 300g tub: trade price: £16.30 RRP: £39.49
Diet’Dog is offering a 10% discount on any first trade order of Digest’Bioactive.
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Shortlisted pet food brand celebrate success
West Sussex based pet food brand Arden Grange has been selected as a finalist in this year’s Sussex Super Growth Awards. The awards celebrate the fastest 60 growing companies in the county...
 West Sussex based pet food brand Arden Grange has been selected as a finalist in this year’s Sussex Super Growth Awards. The awards celebrate the fastest 60 growing companies in the county.
Since its launch in 1996, Arden Grange has climbed the ladder to success and workedextremely hard to attain their enviable position in the pet food sector.
Today they employ over 40 members of staff and stock products in over 30 countries.
With a trusted brand built on the company’s core values of respect, trust and loyalty, Arden Grange’s growth is attributed to pet owners seeking nutritious diets and also customer loyalty, something that they have and continue to work hard to achieve.
Sussex Super Growth Awards is collaboration between ASB Law, Kreston Reeves, Lloyds Bank and The Argus which recognises the fastest 60 growing companies in the county.
Wendy Stephens, Arden Grange’s co-founder, said: "We are absolutely delighted to be selected as a finalist in the Sussex Growth Awards for a second year running. I would like to thank all of our faithful customers for their continued business.
"We are dedicated to creating super-premium dog and cat food and continue to hold true to our core philosophy of “nutrition without compromise.”
The Arden Grange range includes nutritionally complete cat food, dog food, treats and canned food for dogs. Every recipe is hypoallergenic and free from wheat gluten, beef, soya, dairy products, artificial flavours, colours and preservatives.
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Agria Pet Insurance is launching its own rabbit insurance policy, complementing existing cat and dog policies.
The new rabbit policy has a number of unique features that will be attractive to vet practices.
Potentially the most significant is cover for disease and accident dental care up to the maximum veterinary fees benefit. In itself the maximum vet fees cover at up to £2,500 is one of, if not the most, generous rabbit insurance covers available.
For rabbits that end up needing repeated dental procedures, this is a real lifeline. To benefit from the cover rabbit owners have to get an annual dental check with their vet every year and complete the recommended treatment..
Preventive healthcare is further encouraged with £25 available each year on higher levels of cover to help pay for health checks and booster vaccinations. Agria has also included travel and accommodation for referrals as part of its cover a benefit rarely available on rabbit insurance this will ensure that more rabbits get the specialist care they need when the condition warrants it.
Rabbits are being registered with vets in increasing numbers and the lifetime cost of rabbit ownership is now estimated at around £9000 but despite all this it is believed that many are still not receiving the healthcare they need.
There are a variety of ways that practices can work with Agria from displaying literature and giving pet owners the facility to set-up 4 week free cover notes for puppies and kittens, or becoming a fully-fledged Appointed Representative able to recommend the companys lifetime cover and activate free 5 week free cover notes for puppies and kittens.
Agria is one of the worlds leading animal insurers, specialising in small animal and equine insurance. Founded in Sweden over 120 years ago, Agria came to the UK in 2009 and is based in Aylesbury in Buckinghamshire.
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CSJ targets Porky Pooches
CSJ has developed a new Porky Pooch! complete food to help obese dogs hit their weight-loss targets yet still feel full...
 CSJ has developed a new Porky Pooch! complete food to help obese dogs hit their weight-loss targets yet still feel full. Porky Pooch! is rich in pork and has great tasting meaty ingredients so whilst the energy content is reduced in order to manage body weight the nutrient levels are carefully balanced to ensure the dogs coat, joints and immune systems are optimal. CSJ’s nutritionists have included Yucca Shidigera to help maintain faecal quality whilst Functional Fibre and added Tryptophan help maintain that satisfied, full feeling ….. without the ‘middle age spread’. CSJ says: “Greedy feeders will love Porky Pooch! but the hula hoop size kibble is too big to swallow whole, so promoting a slower and more satisfying meal for the dog. "We have declared a ‘war on weight’ in a bid to keep pets well and avoiding the major health risks associated with excess body weight. By feeding Porky Pooch! owners can rest assured their pets will feel great and reap long-term benefits.”
For more information visit www.csjk9.com or call 01745 710470.
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 In celebration of their 25 year commitment to preparing award-winning Biologically Appropriate foods from fresh regional ingredients, Champion Petfoods has launched the ACANA Heritage range.
ACANA Heritage replaces the ACANA Classics, with product names and colour coded bags unchanged but with more meat, more fresh meat, no grain, potato or starch and the need for only one added zinc supplement. The only name change in the range is Chicken & Burbank Potato which becomes Cobb Chicken & Greens.
ACANA Adult remains unchanged at present.
ACANA Heritage has 60-75% nourishing meat inclusions all from animals passed fit for human consumption. One third of the meat is fresh and bursting with goodness whilst the other two thirds have been dried to provide a strong natural source of protein.
There are now three fresh meats, all sourced local to the kitchens of Champion Petfoods. These include free-run chicken and eggs from prairie farms and wild-caught flounder from Vancouver Island. All recipes are now prepared in whole prey ratios of meat, organs and cartilage to deliver nutrients naturally without the need for supplements.
ACANA Heritage is carbohydrate limited and grain-free. Low-glycaemic Alberta Oats have been replaced with lentils and locally grown field peas. No high-glycaemic carbohydrates such as potato, tapioca or starches are included – ACANA Heritage has a low glycaemic load at less than GL 9.
ACANA Heritage includes 12 fresh and locally grown fruits and vegetables including pumpkin and squash (for digestive health) together with British Columbian local grown botanicals.
The ACANA Heritage range is full of goodness and flavour – all supplied by nature! Fresh liver, freeze-dried, is added for natural palatability and, because the whole prey inclusions supply nutrients naturally, the only added supplement is zinc.
ACANA Heritage will be available in bag sizes 11.4kg, 6kg, 2kg and 340g.
AFor more information please contact Bern Pet Foods on 01737 767679 or email sales@BernPetFoods.co.uk.
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