In This Issue
Big changes at Vital but it’s business as usual
Arden Grange grows grain-free Sensitive range
Major pet companies book their stands at PATS Sandown
Five industry awards in 2018 for Group55
Dogmatic wins Best Dog Collar Manufacturer award
Life-sized 'War Horse' sculpture visits pet food business
Webbox launches next phase of its Natural campaign
Lily's Kitchen launches its first natural dental chew
Beaphar steps up fight on fleas and ticks
Henry Wag extends its dog drying product range
Give a dog a vote and set tails wagging
Get your own copy of Pet Trade Xtra
Residents object to pet food factory plans to tackle ‘obnoxious’ smell
Pet shop vows to stay open despite animal welfare accusations
Animals killed in pet centre blaze
Around 200 repitles rescued from Nottingham fire
Government warn pet owners about cost of no-deal Brexit appoints Chief Product Officer
PFMA investigates pet feeding and health trends
In Vogue Pets adds Italian-designed Winter Fashion Clothing Collection to range
Fireworks aren’t the only problem, says CSJ
Tetra relaunches FilterActive and Medica range for healthy fish
Intelligent pet tech start-up launches to vet community at London Vet Show
The best of the previous Pet Trade Xtra
Billy + Margot acquires premium UK pet food business Benyfit Natural
Pet firm lives up to ‘fastest growing company’ reputation as it expands into Australia
Nation's pets will suffer if there's a hard Brexit
Pet food business sets out ambitious plans for future
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Tailored dog-food brand, has announced the appointment of Lai-Ping Lai as Chief Product Officer.


Lai-Ping, who joined the company in October 2018, reports into CEO James Davidson, and leads the 18 strong tech and digital product teams at the HQ in Richmond.


Lai-Ping joins having led high performing product management, product design and technology teams at some of the UK’s leading industry organisations including eBay, Skype, Zoopla and The Guardian.


A digital native, Lai-Ping will be helping to continually innovate the digital product, working closely with the CX team to respond effectively to customer feedback whilst harnessing innovation in technology and manufacturing to offer the best product and service for pet owners.


Since launching in 2014, has seen rapid growth, becoming the UK's most advanced player in the direct-to-consumer, tailor-made pet nutrition category. Today, the company feeds over 100,000 dogs in the UK and delivers more than 6 million bespoke meals each month.


Lai-Ping Lai says: “I am delighted to join the team. As well as having created a leading tailored dog-food product, offer an unrivalled service to pet owners that helps them make the right nutritional choices for their dog.


“ were early to identify changes in the way consumers want to shop and care for their pets, and married digital technology, food innovation and advanced manufacturing techniques to offer a customized nutrition service that is changing the world of pet food for good.


“I am excited to be part of the growing team and to build the business to reach even more dogs and owners.”

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