Lily’s Kitchen has launched its first dental chew, Woofbrush, in a bid to help the dental health of the nation’s dogs.
The company has worked with an expert vet dentist to develop the dental chews, which are made from natural ingredients, including fennel, parsley, coconut oil, algae and decaf green tea extract.
Unlike other well-known dental sticks, feeding Woofbrush chews as part of a dog’s daily dental regime leaves owners feeling totally guilt-free as they contain no sugar or chemicals, which are totally unnecessary.
Woofbrush is designed to fight plaque, which can be a major cause of poor canine dental health. Thanks to its unique spongey texture, Woofbrush goes right to the gumline when chewed, which is where plaque build-up can be hard to tackle.
Woofbrush is designed to clean teeth and freshen breath. Bad smelling dog breath can often be a sign of poor dental health and can lead to further health issues affecting the liver, kidneys and heart.
Comments Henrietta Morrison, founder of Lily’s Kitchen: “At Lily’s Kitchen we care about the whole dog, including its dental health. But talking to our dog owning customers, we know that many are confused about canine dental hygiene and also struggle to find dental care solutions that don’t leave them racked with guilt because of all the chemicals and sugars found in some readily available dog chews.
“As a responsible producer of proper food for pets, we felt it was important to help educate pet owners about proper dental care and offer an effective, natural solution that enables them to look after their dogs’ teeth, without any of the worries.”
Lily’s Kitchen Woofbrush has been developed in three sizes and is available from the start of November.
There is educational and engaging POS, developed to support the product in store.
The response from retailers has been phenomenal with the new chew being listed in hundreds of independent pet shops as well as being available direct to pet parents on www.lilyskitchen.co.uk, RRP from £1.20 (single chew) and from £6.00 (multipack of 7).