In This Issue
Purina hits back at claims discrediting leading brand
Aldi launches cut-price pet range in stores today
Vet's Kitchen extends its range in Sainsbury's
Impressive number of new products to be launched at PATS
First-time appearance for Norfolk Industries
Lintbells offers more for less at pet exhibition
Dog owners can log their pet's details - all in one Y-app!
Town & Country unveils ‘It's only natural’ range
Get your own copy of Pet Trade Xtra
Vital expands support available for garden centres
Channa sales ban on hold after an OATA challenge
Pooch & Mutt earns seal of excellence
WildWash wins another award
Enterprise Nation award nomination for fleet-finned Pilchard
Walks and a healthy diet are top priorities for UK pet owners
The best of the previous Pet Trade Xtra
Pet firm refutes claims it puts ‘money before ethics’
Pet company breaks €1 billion sales record
Bring Your Dog To Work Day set for June 22, 2018
Exhibitor stands at PATS Sandown ‘sold out’
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Enterprise Nation award nomination for fleet-finned Pilchard

Purple Pilchard, the one-stop marketing consultancy for ‘fantastic brands of tomorrow’ has been shortlisted for a prestigious Enterprise Nation award. 

 

The human food and drinks business, which has also worked with a number of the more vocal ‘shining stars’ within UK pet food, including Cotswold RAW, Doggy’s Cuppa and Nutriment, is a passionate advocate that ‘fleet-finned’ small brands with shoestring budgets are more than capable of outmanoeuvring their well-financed monolithic rivals if they pick the right causes, stories and initiatives to back. 

 

In a straight fight big brother brands will always triumph which is why Pilchard encourages disruptor brands to move fast and nimbly when thinking outside the tin.

 

According to founder, Ian Hills: "it’s a fantastic feat simply to be named in the same breath as some of the most inspirational small business champions in the UK."

 

Emma Jones (MBE) established the 75,000 small business collaborative ENTERPRISE NATION in 2006, was one of the 8 big fish who set up StartUp Britain in 2011and in 2015 was made by the PM a new Business Ambassador for expanding GB’s International Trade.

 

www.purplepilchard.co.uk

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