Experts in natural pet food True Instinct is revolutionising the dog food market with the launch of its new Freeze Dried products for dogs.
The products are a first for the UK market and offer the ultimate option for pet owners who want to provide their pets with the highest quality, ready-to-serve food. Made in True Instinct’s Norfolk factory, the range is not only extremely nutritional, but also minimally processed, and extremely convenient to store and serve.
Available in a range of varieties, all freeze dried to lock in the goodness and intense taste, the range includes:
- Meat Bites: 100% Beef, Chicken, Lamb, Turkey options to provide the perfect sized meat treats.
- Complete Dinners: Beef, Chicken, Lamb and Turkey, Turkey with Salmon and multipack options, making it the essential choice for dinner time.
- Real Chunks: 100% Chicken, Salmon, Beef, Beef Liver and Beef Tripe, all perfect as a topper, snack or meal component.
The Meat Bites and Real Chunks ranges are 100% meat simply freeze dried to lock in all the natural flavour and goodness. The Complete Dinners are made of 80 per cent premium quality meats combined with 20 per cent fruits, vegetables, vitamins and minerals, the natural and wholesome ingredients provide all the benefits of feeding the most natural raw diet with the convenience of traditional dry food. The innovative freeze dried products can be fed dry or be rehydrated with water and offer high-quality, delicious, filling food made from only the finest, natural ingredients and contains no grain – something that pets are certain to adore.
The Freeze Dried range will start at 99p for the Meat Bites, £2.99 for the Complete Dinners and £5.99 for the Real Meat Chunks.
What’s more, to celebrate the upcoming launch of the new products, True Instinct is offering discounts across the range to retailers. Stores will also be supported with effective Point of Sale and education for staff on the benefits of the new range, as well as wider activity to drive consumer awareness through sampling, PR, social media and advertising channels.
Craig Taylor, Managing Director of True Instinct, said: “Having completed in-depth research into the new products, and utilising our state-of-the-art technology here in Norfolk we’re delighted to have them available on the market. The new Freeze Dried range provides pet owners with food that’s the pinnacle of natural dry feeding. Freeze drying locks in all the goodness of the quality ingredients by simply removing water content. It also delivers a deliciously intense flavour - which we know dogs love from the reactions we’ve seen already.”
True Instinct specialises in a complete and balanced range of natural pet food and treats. Its varied products offer nutritional, complete and balanced frozen raw, freeze dried, high-meat dry and high-meat wet fillets for both cats and dogs.
For more information about the True Instinct Freeze Dried range, please visit www.trueinstinct.co.uk
Retailers wanting to find out more information about True Instinct and its range can emailinfo@naturesmenu.co.uk phone 0800 0183770 or visit trade.naturesmenu.co.uk.
By registering for a trade account, retailers can gain access to hassle-free online ordering, great value freezer deals and point of sale, plus free training and the option to become a qualified True Instinct Advisor.
