Kent-based All About Pet Health has set out ambitious plans to conquer the private label health supplement and pet aids market in Europe.

Currently distributors of the successful Overby Farm range of supplements and pet aids, the manufacturer is set to offer clients their own white label range targeting pet food manufacturers, large pet shop chains and smaller multiple independent shops in particular with their products.

All About Pet Health was started by Daniel McKenzie. His career started in the pet industry when he became the UK importer for a ball launching device called ‘iFetch’ back in 2010. Deciding to move away from the pet accessory side of the market, Daniel then began to seek out new product ideas and started working for Garmon Corp. in the USA and became the European Managing Director of the new business All About Pet Health.

Daniel is responsible for the day to day running of the business predominately focussing on the sales side. He is assisted by Kingsley Barraclough, Director, who manages logistics, the technical aspects like accreditations, compliance and general business strategies and Jamie Aspinall, Sales Director, in charge of all finance, payroll and HR. Chris & Roger Playfoot are the Warehouse Managers, running all the stock holding, labelling and logistics and Mark Kennedy, Director,  handles graphics and any web based operations.

Talking about the new venture Daniel said: “Being part of a larger group, Garmon Corp. who is the largest privately owned manufacturer of pet health products in North America enables us to be competitive on pricing, product range, innovation and customer service.

"We cover all of Europe targeting a potential customer base of about 300 million people and selling mostly business to business.

“We are building our range all the time and we are currently working on new line of Hemp products which like all our other products, are shipped direct from our factory in the USA.

"Our product range is very comprehensive and many items are what we call ‘problem solvers’ so are niche but very highly rated to solve problems like ‘carpet scooting’, chewing carpets, lawn burn, etc.

"All of our products are formulated by our own veterinarians and materials/ingredients are natural and sustainably sourced. Private/white labelling is currently highly popular with our growing client list. We want to become the ‘go to’ manufacturer for private label customers within Europe.”

All About Pet Health  will be exhibiting at major trade shows this year including: Interzoo 2020 in May (stand 7-814b), PATS Telford 2020, White Label Expo in Feb 2021.

For further information visit: www.overbyfarm.eu, Tel : (0)1892 839989 or email: dan@allaboutpethealth.co.uk