In This Issue
Fish4Dogs' first-ever TV ad campaign starts in May
Advertising watchdog warns CEVA over Adaptil claims
Real food for the changing seasons
Smartphone giants Huawei joins forces with RSPCA to help find home for UK’s unwanted pets
PFMA delighted with positive member feedback
EUKANUBA reveals lifetime of love between owner and dog
Natures Menu expands Natural Raw Nuggets Range
Family fun charity day at award-winning pet store
‘Animal OBE’ for devoted Service Dog
PetSafe Brand launches behavioural training products
Get your own copy of Pet Trade Xtra
Suspended prison sentence for thief who stole from Pets at Home store
Former owner of 4Paws kennels raided by RSPCA banned from being company director
Henry Bell launches own wild bird care brand
Ceva launches feline hypertension initiatives
Kitten saved by PDSA after eating toxic pollen
Colourful new season Koi carp now available
Rabbits 'not for sale' at Pets at Home stores over Easter
The best of the previous Pet Trade Xtra
Advertising watchdog rules that “home-cooked” pet food claims are misleading
Pets at Home stories hit the headlines
Pet trade staff are seeing big rises in basic salaries
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Fish4Dogs' first-ever TV ad campaign starts in May

 

Fish4Dogs is set to undertake its first-ever television advertising campaign next month (May), enouraging dog owners to ‘Switch to Fish’. The advert features a man and his dog enjoying their run over the moors as they consider the health benefits of a switch to fish.

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Advertising watchdog warns CEVA over Adaptil claims
 

The Advertising Standards Authority has upheld a complaint against Ceva Animal Health concerning Adaptil, and told the company not to claim or imply that the product could treat anxiety related and behavioural issues associated with owner separation unless it held adequate evidence to demonstrate that was the case...

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Real food for the changing seasons
Pet Trade Xtra Promotion

 

"The first quarter of the year has surpassed our expectations," says Different Dog. There are more retailers than ever now stocking the brand; PATS Sandown was a great success; and the company also sponsored the inaugural London Dog Week. Different Dog even made its first TV appearance on Channel 4 during Crufts, demonstrating how natural our food is, by cooking live with Clare Balding...

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Smartphone giants Huawei joins forces with RSPCA to help find home for UK’s unwanted pets

 

Smartphone brand Huawei has teamed up with the RSPCA and Olympian Louis Smith in a bid to help find new homes for pets left unwanted and in the animal charity's welfare centres...

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PFMA delighted with positive member feedback
 

New survey taken by Pet Food Manufacturers' Association members confirms reasons why pet food manufacturers value the trade body. An impressive 100% confirmed the effectiveness of PFMA as overarching industry representative...

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EUKANUBA reveals lifetime of love between owner and dog

 

Leading pet food brand EUKANUBA has revealed the lifetime of love owners and dogs share together. With 8 in 10 (81%) owners admitting that their dog is an important member of the family, it’s no surprise that our canine companions play a pivotal role in our lives...

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Natures Menu expands Natural Raw Nuggets Range
 

Natures Menu has refreshed its existing Fruit and Vegetable Raw Nuggets line with the addition of Natural Raw Nuggets Veggie Boost, as well as new look packaging...

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Family fun charity day at award-winning pet store

 

Award-winning Not Just Pets held a Family Fun Day outside their pet shop in Frome on Saturday and it proved to be a big success. The pet store was promoting responsible pet ownership on the day and raising funds for Leash of Life Rescue...

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‘Animal OBE’ for devoted Service Dog
 

A Medical Detection Dog from Kent, who is trained to detect changes in blood sugar levels for his diabetic owner, has been honoured by leading veterinary charity, PDSA, for his outstanding devotion to his owner...

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PetSafe Brand launches behavioural training products

 

Global pet product expert PetSafe Brand has announced the launch of two innovative new behavioural products for dogs – the PetSafe Spray Bark Collar and the PetSafe Remote Spray Trainer...

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