In This Issue
Puppy sales at pet shops set to be banned
Animal welfare campaigners celebrate
Pet Industry Federation issues statement
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
How should UK businesses develop a Brexit strategy?
HOWND enters the dog treat market
Making a store dog-friendly can boost business
Great seminars lined up for PATS Telford, including keynote talks from pet business expert J.Nichole Smith
Poppy’s Picnic’s nominated for three business awards
Lintbells says Mobility Matters at PATS
Be prepared for the party season, says Pet Remedy
Get your own copy of Pet Trade Xtra
Pets at Home withdraws dog treats from shelves
Loving Pets appoints Steve Cooke as Sales Director
New name and packaging for Equitop GLME
Keep your dog safe on your Summer Staycation
The best of the previous Pet Trade Xtra
New pet store concept from Kennelgate
Garden centre puts up the 'dogs welcome' signs
British brand Laughing Dog launches new cat food range
Excitement builds as PATS Telford gets set for epic show
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Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Pet Trade Xtra promotion


Five generations of expertise in animal nutrition and 100% Irish ingredients are at the heart of Go Native – a new complete range of grain-free dog food, treats and dental sticks from Connolly’s Red Mills.

The Connolly family has been making animal feeds in Co Kilkenny, Ireland since 1908 and has used that know-how and commitment to quality to create this ultra-premium, grain-free range.

Go Native has been developed by nutritionists and vets at Connolly’s Red Mills’ purpose-built facility and crafted in their kitchens. Go Native is a complete diet for all dogs, whatever their size, breed or age.

 When only the best is good enough – sourcing the finest Irish ingredients

Connolly’s Red Mills are very particular about using trusted suppliers and only the best, carefully  sourced, natural ingredients are selected for Go Native. 


Fully traceable and sustainably sourced, Go Native food contains 70% meat from a single meat source  – either organic herring or salmon or free-run chicken and turkey  – combined with superfoods like v kale, spinach, broccoli and carrot.


Connolly’s Red Mills’ stringent quality control goes a step further– they even make the poultry feed that’s given to the duck and chicken they select for Go Native.

Recipes include Duck with Apple & Cranberry, Organic Herring with Carrot & Kale, Organic Salmon with Spinach & Ginger and Chicken with Potato & Broccoli.

Go Native grain free meaty treats contain 30% meat and come in four varieties: salmon, herring, duck and turkey. They are cold formed  to ensure all of the nutrients are locked in and suitable for dogs over six months.

Go Native dental super sticks have a unique rough texture and spiral shape to reduce tartar build-up and the formation of plaque and come in two varieties: Carrot & Sweet Potato or Pumpkin & Broccoli. The dental super sticks also contain ground peppermint for fresh breath.


The utmost care and attention to detail at every step

All ingredients are tested in Connolly’s Red Mills’ on-site laboratory and the entire range is grain-free, reducing the risk of allergy. Go Native also contains no wheat, maize, soya or corn, so is 100% gluten-free as well as free from genetically modified ingredients.

“A century of know-how, care and attention at every step has gone into creating this exceptional dog food range,” said sales and marketing director Gareth Connolly. “We’re proud that Go Native is produced using the highest quality, sustainably-sourced, Irish ingredients.”

Go Native Dog food is packed using Connolly’s Red Mills’ unique Nutrient Fresh Management System.

To celebrate the launch of Go Native, Red Mills hosted a special dinner party for some very special four-legged guests. They all thoroughly enjoyed themselves, plates completely cleared with not a morsel of Go Native left behind. The meal was then polished off with a tooth-cleansing Go Native Dental Superfood stick before the guests headed home with goodie/doggie bags.

Check it out here:


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