In This Issue
Puppy sales at pet shops set to be banned
Animal welfare campaigners celebrate
Pet Industry Federation issues statement
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
How should UK businesses develop a Brexit strategy?
HOWND enters the dog treat market
Making a store dog-friendly can boost business
Great seminars lined up for PATS Telford, including keynote talks from pet business expert J.Nichole Smith
Poppy’s Picnic’s nominated for three business awards
Lintbells says Mobility Matters at PATS
Be prepared for the party season, says Pet Remedy
Get your own copy of Pet Trade Xtra
Pets at Home withdraws dog treats from shelves
Loving Pets appoints Steve Cooke as Sales Director
New name and packaging for Equitop GLME
Keep your dog safe on your Summer Staycation
The best of the previous Pet Trade Xtra
New pet store concept from Kennelgate
Garden centre puts up the 'dogs welcome' signs
British brand Laughing Dog launches new cat food range
Excitement builds as PATS Telford gets set for epic show
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Lintbells says Mobility Matters at PATS


Premium natural supplements manufacturer Lintbells will be at PATS Telford 2018 on stand C11 with some seasonal offers that will position retailers for the lead up to the year end. The company will also be offering retailers the chance to sign up to its new Mobility Matters initiative, as well as the chance to win an Amazon Echo.


Mobility Matters launched last year in the veterinary channel and has been very popular, helping practices to better support owners whose dogs have joint stiffness. This year Mobility Matters has also been extended to include cats .


A tailored version of the pack containing useful support materials is now being extended to the pet trade, ideal for outlets that want to help customers maintain their dog’s health through guided recommendations. 


Lintbells Commercial Lead, Sue Lewis commented, “The senior category is a great opportunity for retailers and having well trained staff will allow them to better support their customers. The Mobility Matters programme extends beyond supplements to include other products which help improve a pet’s quality of life.”


Retailers can register their interest at PATS on the Lintbells stand C11 so they receive priority notification when Mobility Matters launches to the trade.


A key focus on the stand will be the company’s YuCALM brand where there will be a trade offer of ‘Buy 3, Get 1 Free’. Lintbells recently launched YuCALM Cat, which has proven popular with owners looking for a natural solution for their nervous or anxious felines.


The YuCALM range is ideal for use around stressful periods in a pet’s life - such as fireworks, Christmas or indeed any transition event that causes a change to the normal routine. Pets can also experience increased anxiety as children return to school and pets are left behind, or when travelling during holiday periods. 


Delegates will have the chance to win an Amazon Echo when visiting the stand, by registering and answering a simple question. 

Sue Lewis says the team is looking forward to catching up with existing customers and introducing the brand to new accounts.


For further information, visit


Pictured: Nigel Pittham – Lintbellls Director of Operations and Sue Lewis, Lintbells Commerical Lead.


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