In This Issue
Branded pet food brings instant results for independent retailers
How to create your own branded pet food
The Company of Animals acquires Pet Head
HOWND wins prestigious SCOOT Headline Award
Natures Menu aims to transform natural pet food sections
Supreme's Rabbit Revolution flies the flag on welfare
Podgy pets battling to become UK’s ‘biggest loser’
Great response from new firms entering PetQuip Awards
Ancol supports opening of Birmingham Dogs Home centre
Get your own copy of Pet Trade Xtra
Councils still failing to use the latest advice on pet shop inspections
New products in Premium Country Hunter Range
New chair announced for British Dog Groomers' Association
Dog Rocks attending Interzoo 2016
Brits splash the cash on pets but forget about grooming
Burgess Pet Care strengthens nutritional expertise
Cooling Corner for hot dogs from Easidri
Equerry Horse Feeds hit the spot at Bolesworth
The airport with a special toilet for pets
Pet shop given the okay by Environmental Health officials
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New products in Premium Country Hunter Range

Natures Menu is launching 11 new products within its Premium Country Hunter Range.

The multitude of new varieties are made to an improved recipe and are coming to Natures Menu Country Hunter Raw Superfood Complete Meals and 600g Country Hunter Can ranges. These will be rolled out in new packaging that’s sure to capture the attention of nutrition savvy pet owners.

Natures Menu's grain and gluten free Country Hunter products will now boast an 80% real meat recipe, accompanied with 20% fruit and vegetables, and a greater selection of mono and dual protein meals within these immensely popular product ranges.

Within the Country Hunter Raw Superfood Meals (1kg), Natures Menu will be releasing five new varieties in early June. These include Pheasant and Duck, White Fish and Mackerel, British Lamb, Farm Reared Turkey and a new Puppy variety made with Turkey, Salmon and White Fish. The existing varieties of Wild Venison, Chicken and Salmon, Succulent Duck and Full-Flavoured Rabbit will be changed to the new and improved 80/20 recipe and repackaged from mid to late May 2016. RSP remains at £3.95 per 1kg.

New to the Natures Menu Country Hunter 600g can range are four new varieties – Mackerel and Chicken, Pheasant and Goose, Wild Boar and Farm Reared Turkey. These and the existing natural canned meals of Wild Venison, Succulent Duck, Full-Flavoured Rabbit and Salmon and Chicken are all, like the raw meals, moving to a new and improved 80/20 recipe and eye-catching new packaging. RSP remains at £2.49 per 600g.

Finally, as a result of high demand for Natures Menu’s popular and palatable Country Hunter Pouches for Dogs and Cats, Natures Menu will be launching Country Hunter Favourites - Multipacks for cats and dogs. With three of each variety in a convenient and eye catching multipack of 12. RRP for cat multipacks (12 x 85g) is £9.48 and for dog multipacks (12 x 150g) £11.52. Available to buy week commencing 16th May 2016.

For further information contact your Account Manager or the Natures Menu trade team on 0800 0183770 or

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