Brits splash the cash on pets but forget about grooming
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Pets enjoy a lavish lifestyle with holidays and shopping trips...but few are groomed properly, according to a new survey.
- On average, people spend £1,113.32 treating their pets every year
- However two thirds of owners never take their pets to the groomers
- Opportunity for retailers to jump on the humanisation trend and boost sales of grooming products
Despite pampering pets, two thirds of owners never take their pets to the groomers. In a new survey, FURminator, leaders in professional pet grooming at home, have discovered that we’re a nation of ‘pet parents’ with four in five owners admitting to taking their pets almost everywhere they go.
Of the 2,000 Brit’s questioned, almost half (46%) said they wouldn’t dream of visiting friends and family without their four legged friend. The research also revealed that more than a quarter (27%) of pet owners take their pets shopping, with a further third (36%) taking their pooches on holiday.
Despite the fact that many owners spend an average £1,113.32 on their pets per year, only one in three (35%) owners would take their pet to a professional groomers.
Giuliano Buccino, Head of Marketing at FURminator (UK & Ireland), comments: “More people than ever are viewing their pets as an extension of the family as the humanisation trend continues to soar, and so it’s not surprising to see that we like to take pets everywhere we go. What is surprising is that grooming happens infrequently or not at all. As a retailer it’s crucial to educate pet owners on the importance of regular grooming sessions to help combat health issues such as hairball accumulation, as well as excessive shedding around the home, and to strengthen the bond between owner and pet.
Grooming is no longer an expensive or time consuming task thanks to professional grooming solutions like the FURminator deShedding tool which provides a quick and effective solution to removing the undercoat and loose hair from fur without cutting or damaging pets’ skin or top coat. What’s more, FURminator reduces shedding, and unwanted, loose pet hair by up to 90%*, meaning pets can be healthy and happy through an effective and easy at home grooming regime.”
Available in a range of sizes to cater all pets from rabbits to Great Danes, the FURminator deShedding tool is available from £26.50.
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