The final weeks of 2017 will see Royal Canin communicating with dog owners through high impact advertising in the weekend supplements of The Times, Sunday Times, and Guardian, as well as an extensive digital campaign.

The campaign will be supported by a series of sponsored print and online articles promoting responsible pet ownership alongside Royal Canin’s tailored nutrition message, delivered in partnership with the Daily Telegraph.

The campaign will communicate the benefits of Royal Canin’s breed-specific dog food to owners, directing them into the Specialist Pet Trade for expert advice and purchase.

Three different advertisements will run in sequence, using the Labrador, Cocker Spaniel and Great Dane breeds to illustrate the diversity of Royal Canin’s range of tailored breed nutrition.

The campaign will also promote Royal Canin’s partnership with Guide Dogs, highlighting that £1 from every bag of Breed Health Nutrition sold in participating stores over the campaign period, will be donated to the charity.

May Philpott, Royal Canin retail marketing and category director, says: “We are constantly seeking to drive pet owners into the specialist sector, and by targeting top quality publications at the weekend we are buying into a time when consumers are open to messages about nutrition, service and expertise for their pets.”

The campaign, which runs between October and December 2017, will reach over 1.9 million UK adults and provide Royal Canin with more than 5 million opportunities to share its message with pet owners.

For more information about Royal Canin products and services, contact your Royal Canin business manager, visit www.royalcanin.co.uk or call 0845 606 9980.