In This Issue
‘Dragons’ Den’ firm to launch premium dog food range
Pets at Home chief to leave as group reports profit decline
Pet Industry Federation Award Winners revealed
Forthglade teams up with the Woodland Trust
Evolution Aqua to distribute Bermuda pond range through Certikin
Innocent launches rabbit and guinea pig treats
PATS Sandown welcomes impressive number of new exhibitors
Burgess wins Exporter of the Year award
Wet pouches join James Wellbeloved grain free line-up
Get your own copy of Pet Trade Xtra
New FELIWAY and ADAPTIL team at Ceva Animal Health
Tesco launches fresh, refridgerated Turkey Bacon treats for dogs
Royal Canin targets dog owners via national media campaign
Tetra refreshes pond range with attractive new packaging
The best of the previous Pet Trade Xtra
Will Pets at Home put more stores into Tesco outlets?
Pet product takes the market by storm in 2017
Natures Menu opens doors to new multimillion pound site
Pet retailer unveils its online Christmas advert
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New FELIWAY and ADAPTIL team at Ceva Animal Health

 

Ceva Animal Health has bolstered its FELIWAY and ADAPTIL  team with the creation of new roles and the addition of new personnel.

 

Andrew Fullerton MRCVS has joined Ceva as behaviour technical manager to support the FELIWAY and ADAPTIL team by creating technical support tools, hosting CPD events and training courses and offering general technical support, as required.  Andrew qualified from Bristol University in 2007 and went into small animal practice with Watkins and Tasker in North Somerset.  He then carried out locum work in London before taking up the role at Ceva.

 

Abigail King has joined the FELIWAY and ADAPTIL team as product manager, having worked on Ceva’s over the counter range which includes LOGIC, HEPTICARE and FELIWAY Cystease for the last three years.  Abigail graduated with a marketing degree from Plymouth University in 2011 and has extensive experience in the retail sector having worked in the animal health industry for five years.  She owns a Miniature Schnauzer called Teddy, who is a regular in Ceva’s head office. 

 

Her new role will see Abigail planning marketing campaigns for FELIWAY and ADAPTIL and day-to-day project management.  She will be supporting Ceva’s brand manager, Claire Russell, who will now take on a more strategic marketing position with responsibility for managing and implementing marketing activities through research, strategic planning and implementation.

 

Ryan Hurley has joined Ceva to take up the new role of digital marketing executive, focusing on building the social media profile of FELIWAY and ADAPTIL across platforms including Facebook and Twitter.  Ryan graduated with a lighting design degree from Rose Bruford University and has three years’ marketing experience.  He is the owner of a hyperactive Cocker Spaniel called Mia.

 

Tanya Leslie MRCVS, marketing and technical manager for the companion animal business unit at Ceva Animal Health, comments: “Our new team brings together considerable experience and expertise in both marketing and the animal health sector which will help build awareness of both FELIWAY and ADAPTIL amongst veterinary professionals, retailers and consumers.”

 

For further information on FELIWAY or ADAPTIL visit www.feliway.com/uk or www.adaptil.com/uk.

 

Pictured, from left to right: Ryan Hurley and Andrew Fullerton (back) and Abigail King and Claire Russell (front) with their dogs, Teddy and Dexter.

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