In This Issue
PATS Sandown sees 3% rise in visitor numbers
PATS Sandown 2017 New Product Awards revealed
Buzz of activity on first day of PATS Sandown
GA MYLABEL launches four new Grain Free recipes
'Join the meat-meal-free revolution', urges Beco
New super premium partners wet cat food launched
Danish Design unveil new products at PATS
Three new ‘Niblet’ treats from Mr Johnson’s
flexi NEW COMFORT – the multi talent with soft grip
Forthglade unveils new products at PATS
Chance to win £300 worth of Super Premium Cat Food
Cat stand wins top award at premier dog show
Free freezer giveaway at PATS with Natures Menu
Beaphar celebrates 75 years at PATS Sandown
Collarways excited by the launch of Qwizl toy
Benyfit Natural launches new Mini recipes
Cheshire rescue dog awarded ‘Animal OBE’
Groom Room raises £20k for Air Ambulance
Get your own copy of Pet Trade Xtra
PetSafe owner acquires Solvit Products
Pet companies sweep Lancashire’s Red Rose Awards
Great British Breakfast joins Sunday Lunch on Lily's Kitchen menu
Natures Menu launches new Mighty Mixers
New varieties are the recipe for success for ZiwiPeak
Chuckit! makes a splash with summer ‘Hydro’ range
SAI Global strengthens commitment to animal welfare
Animology shows its ‘True Colours’ with the launch of colour enhancing shampoo
Hilton Herbs unveils new multi-lingual trade-only websites
Bogar range of dental products set for trade show
WOOF&BREW launches herbal 'wine' for dogs and cats called Pawsecco
Johnson's launches larger size of Aloe Vera Shampoo
WildWash launches two natural flea repellent products
Introducing Podium Pet Products - A home to innovative pet product solutions
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Contact neil.pope@tgcmc.co.uk for all editorial matters.

Pictured: Billie-Jean, a Lancashire Heeler who brings lots of joy to the Pet Trade Xtra office, has been making the news herself. She won the breed's Junior Bitch class at Crufts and went on to claim the Reserve Bitch prize. She's seen here with her handler Justine Thompson.

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Benyfit Natural launches new Mini recipes

It goes without saying that every dog regardless of age, size or breed should be fed a good diet to keep it in tip top condition, as the adage says, “you are what you eat!”

Much like humans, dogs need a sensibly balanced, nutritious diet that carefully fits around their lifestyles; and by feeding high quality ingredients with a good meat content you will ultimately end up with a happy, healthy dog; with good teeth, healthy soft skin, a shiny coat and the right body weight that is appropriate to their breed.

Owners of small dogs however, often struggle to find food that caters to the higher energy and fast metabolic rate of the ever-energetic smaller/toy breeds. Inspired to find a solution to this growing concern amongst smaller dog owners, industry specialists Benyfit Natural are proud to launch their all-new Benyfit Mini Range exclusively at PATS.

Based on their existing ranges, Benyfit Natural’s Mini’s combine appropriate amounts of animal protein, vegetables and botanicals in one complete recipe.

Benyfit Natual only uses the best human grade ethically sourced meat which comes from DEFRA approved farms and use muscle meat in all their ranges. The complete diets also contain ground bones, carrot, broccoli, swede, offal, flaxseed oil, kelp and herbs as well as raw eggs all of which offer a natural combination of vitamins, minerals, omega oils and amino acids to produce a healthy skin, coat, joints, thyroid and cell production as well as helping to support the immune system.

The meat in Mini’s is finely minced through a 6mm blade so it caters for small mouths and is available in  a selection of varieties which include tripe, chicken, turkey  and beef.

Mini’s are also available in life stage formats as well with a Puppy and Senior recipe in both chicken and turkey varieties with added Glucosamine and Chondroitin in the senior food for healthy joints.

The Premium Blend range contains a combination of venison, rabbit and turkey which is ideal for dogs with sensitive stomachs. All varieties are designed to help maintain a healthy weight for a dog whatever its age, size or activity level.

Benyfit Natural has recently introduced two new diets that cater for dogs that suffer from specific dietary requirements. Meat Feast is ideal for dogs that suffer from yeast intolerance, itchy skin and hotspots.

Free from ingredients that can cause allergies and intolerances it is also suitable for dogs with diabetes. Sensitive is designed to cater for dogs with pancreatic problems and is low in fat and is ideal for dogs that suffer from renal issues or are prone to stones and Anal Furunculosis.

Diets are available in 200 g bowl shaped BPA free plastic tubs which are re-sealable, made from recycled material and are recyclable.

Visit their stand N16 where you can take part in a competition to win a free freezer packed with best sellers, sample the range and take advantage of show offers which include £100 worth of free extra food when you order a new freezer. For further information visit www.benyfitnatural.co.uk
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