James Romaine has been appointed as Johnson’s Veterinary Products' new Area Sales Manager, replacing Richard Morgan who will be retiring during 2016.

Richard has dedicated the past 25 years to supporting Johnson’s customers in the East Anglia and Home Counties area of the UK.

His forthcoming retirement opens the opportunity for Johnson’s to bring a fresh approach to the area, with James joining the company from the independent high street retail giftware trade where, as a sales manager, he experienced 10 years successfully supporting a large customer base.

Richard’s retirement will be phased in during 2016, and he will remain with the company on a part-time basis to temporarily look after a number of larger accounts in the area.

James lives in Bourne, Lincolnshire, with his wife, Steph, and two children along with their dog ‘Charlie’ a Cockapoo, a recent addition to the family and luckily already a "Johnson’s" dog, choosing to use the Manuka shampoo.

James looks forward to continuing to develop the excellent trading relationships which Johnson’s have enjoyed for many years, maintaining the company’s policy of personal attention and reliable service, dedicated to the independent retail pet trade.