National Sales Manager, Sean Cox says: “Sales are up 46% for Vitalin which is excellent. We invested in a rebrand for Vitalin with our best seller being grain-free Vitalin Adult dog food which has proved popular both in the UK and overseas.

“2016 is set to be an exciting year for Vitalin as we continue to develop the range and welcome new products later this year. With a comprehensive PR and marketing strategy in place, we are providing increased support for our dedicated stockists and would like to thank the trade for helping to make the Vitalin brand so successful.”

The Vitalin Super Premium Range is available in 2, 6 and 12kg bags and is priced at £7.29, £17.95 and £32.95 respectively.

For further information about the Vitalin Super Premium Dog Food Range call +44 (0) 844 800 3347 or visit www.vitalinpetfood.co.uk.