In This Issue
Pets at Home produces rap-themed video to advertise flea treatment
Pet product wholesaler Bestpets launches new app
Bring Your Dog To Work Day 21st June – top pet care brands taking part in Britain’s best day out for dogs
Tips for a ‘barking’ Bring Your Dog To Work Day
Webbox undertakes major rebrand
Classic car rally calls in at Inspired Pet Nutrition
Wilsons Pet Food add Working Dog range to successful brand of Cold Pressed Dog Food
Collarways brings top American products to UK
International buyers lap up Cath Kidston pet range
HiLife unveils new packaging for natural pet food range
OATA joins Westminster committee inquiry to talk about invasive species
Collared Creatures launches 'on trend' Harris Tweed collars
Get your own copy of Pet Trade Xtra
Pet shop owner left devastated after theft of more than 20 snakes
Former sales director takes over as general manager of Mars Petcare UK
Managing Director of Poppy’s Picnic appointed Vice Chair of the PFMA Communications Committee
Chuckit! unveils the innovative FetchFlight
Oscar & Hooch celebrates 10th anniversary of Medical Detection Dog Charity
Hill's Pet Nutrition introduces Stews to Prescription Diet range
The best of the previous Pet Trade Xtra
Internet and changing shopping habits blamed for pet shop closure
Jollyes set to open new pet superstore
Yorkshire pet business launches UK first meaty birthday cake mix for dogs
Wilsons Pet Food appoints Dan Griffin as Head of Sales
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Webbox undertakes major rebrand

Leading pet food brand Webbox has announced its biggest ever rebrand to date, unveiling a brand-new look which is due to roll out across its product packaging in the coming months.  


Exploring the company’s ‘Joy in Every Moment’ ethos, ‘Life’s a Game’ was born as a creative concept and inspired the new colourful visuals consumers will see on supermarket shelves from summer 2019. 


The new look, which has been developed behind the scenes over the last year, re-affirms Webbox’s position as a market leader and brings a fresh approach to packaging in the pet food category.


Julie Butcher, head of marketing at Pets Choice, comments: “We pride ourselves on manufacturing innovative food and treats for cats, dogs and most recently hedgehogs, to enjoy and it was so important to us that our new packaging reflected exactly what we stand for as a brand.


“Fun, inventive and cheeky is the best way to describe our new branding. It’s a completely different look and feel for us but one that we’re confident encapsulates everything we believe in.”


Initially focussing on the leading cat and dog treat ranges, the brand will continue to roll out the new design across its core Webbox portfolio.

Julie concludes: “Webbox has a proven track-record of bringing unique products and formats to the market and the new look will not only command the attention of the consumer on a crowded supermarket shelf, but will also support and complement our existing product range and all product development moving forward.”


For more information about Webbox please visit

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