In This Issue
Pets at Home produces rap-themed video to advertise flea treatment
Pet product wholesaler Bestpets launches new app
Bring Your Dog To Work Day 21st June – top pet care brands taking part in Britain’s best day out for dogs
Tips for a ‘barking’ Bring Your Dog To Work Day
Webbox undertakes major rebrand
Classic car rally calls in at Inspired Pet Nutrition
Wilsons Pet Food add Working Dog range to successful brand of Cold Pressed Dog Food
Collarways brings top American products to UK
International buyers lap up Cath Kidston pet range
HiLife unveils new packaging for natural pet food range
OATA joins Westminster committee inquiry to talk about invasive species
Collared Creatures launches 'on trend' Harris Tweed collars
Get your own copy of Pet Trade Xtra
Pet shop owner left devastated after theft of more than 20 snakes
Former sales director takes over as general manager of Mars Petcare UK
Managing Director of Poppy’s Picnic appointed Vice Chair of the PFMA Communications Committee
Chuckit! unveils the innovative FetchFlight
Oscar & Hooch celebrates 10th anniversary of Medical Detection Dog Charity
Hill's Pet Nutrition introduces Stews to Prescription Diet range
The best of the previous Pet Trade Xtra
Internet and changing shopping habits blamed for pet shop closure
Jollyes set to open new pet superstore
Yorkshire pet business launches UK first meaty birthday cake mix for dogs
Wilsons Pet Food appoints Dan Griffin as Head of Sales
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Pet product wholesaler Bestpets launches new app

Bestpets, the specialist pet products division of Bestway Wholesale, has launched its first full-service ordering app to make ordering quicker and easier for its delivered customers.


The new app will allow customers including pet shops, grooming parlours and online retailers to:

  • Browse and order the full Bestpets range of over 10,000 pet products, at their fingertips on a mobile phone
  • Use the barcode scanner on the app to scan products and make ordering quicker
  • Make lists of their favourite products and store the lists for easy re-ordering each time.

The app has also been optimised with a third-party search company to improve search functionality, making it easier for customers to find products.


Mike Bailey, Head of Bestpets, said: “We’re excited to unveil the new Bestpets app, which is the culmination of 18 months of research and development.


"Pet is an area of our business in which we are expanding and introducing new products, and we know that pet businesses want to spend less time ordering and more time focused on selling products and spending time with their customers rather than placing orders.


"That’s why this new app has been designed to enable pet businesses to place their order at the touch of a button on their mobile phones, to save lists based on favourite products for easy re-ordering and to browse our full product range of over 10,000 lines.


“We worked with customers to understand what they do (and don’t) want when it comes to ordering on an app and we wanted to provide a solution which works fast and makes ordering quick and easy.


“All a customer has to do now is download the app and sign in with their existing customer number and they will be ready to order – the Bestpets app is ready to use now. It’s just what the industry ordered.”


As well as easy access to newly launched products and seasonal offers, additional features include the latest barcode scanning technology for ease of search and the ability for customers to manage payments and calculate margins, all in one place.


The app was trialled with select customers throughout May, and almost 100 orders were placed. Users expressed their delight with the speed of the app, the functionality of the barcode scanner and the ability to calculate gross profit on the app itself.


The new app has been built by RNF using the same technology as the two apps Bestway launched earlier this year for its food divisions. It will allow Bestpets to communicate with app users via rich push notifications (e.g. images and videos) and place relevant supplier messages within the app to alert customers to special deals and new products.


Rob Mannion, founder and managing director of RNF, said: "It’s great to see Bestway Wholesale taking advantage of the digital channel for Bestpets. The ordering app coupled with our Beam platform means they now have an incredibly strong offering for their customers, ensuring they stay ahead of the game."


The app can be downloaded on Apple devices at:

And Android devices at:


New customers should call the Bestway Wholesale contact centre on 01738 646666 to find out more about Bestpets and the new ordering app.

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