PATS Sandown 2017 New Product Awards revealed
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The winners of the PATS Sandown 2017 New Product Awards were chosen by a team of expert pet retail judges, who arrived at the show before 9.30am on Tuesday in order to make their choices from a record number of more than 200 new products entered.
Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.
The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation.
Here is a full list of the winners together with the judges’ comments:
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CAT PRODUCT Winner: ZiwiPeak Air Dried Cat Food Entered by: Natural Pet Products Judges’ comments: This unique product brings air-dried food into the cat category – in line with the dog food market. The packaging is innovative and incorporates a special window so that customers can see the contents.
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DOG FOOD AND TREATS Winner: Pure Buffalo Chew Entered by: Loving Pets UK Judges’ comments: Everything about this product is good – good re-sealable packing, good value and good natural ingredients.
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DOG ACCESSORY PRODUCT Winner: Drive Harness Entered by: EzyDog Judges’ comments: With car safety for pets high on everyone’s agenda with law changes in the pipeline, this dog harness was a unanimous winner. This well thought-out product incorporates good padding for comfort and safety.
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BIRD PRODUCT Winner: Super Suet Starter Pack Entered by: Unipet International Judges’ comments: A great value product that is well packaged, making it attractive to the customer. It will also help to encourage more people to feed the birds in their garden.
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SMALL ANIMAL PRODUCT Winner: SnuggleSafe I’ll Eat My Hat Entered by: SnuggleSafe Judges’ comments: It’s a fun product that will sell in big numbers because of its ‘pocket-money’ pricing.
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PET CARE PRODUCT Winner: WildWash Flea and Bug Spray with Horsetail, Eucalyptus and Nettle Entered by: WildWash Judges’ comments: The thought and development that went into this product is impressive, with ingredients being ethically sourced from four continents.
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GROOMING PRODUCT Winner: Dirty Dogs Have All The Fun Shampoo Range Entered by: House of Paws Judges’ comments: Stand-out packaging and a great price point will make this product fly off the shelves.
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GIFTWARE PRODUCT Winner: Pawsecco Wine For Dogs and Cats Entered by: Woof & Brew Judges’ comments: This product has a great price point, the ingredients are natural, and it looks like a gift. It caters for both cats and dogs, and can even be drunk by pet owners.
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