From Walt Disney to dog food...the amazing story of an award-winning pet retailer
Stephen Williams swapped the hectic life of being a director with the Walt Disney company to run his own pet and animal feed centre with wife Jo, and it's paying off in a big way. As well as enjoying a more acceptable lifestyle, his business is growing rapidly and basking in the glory of being crowned Retailer of the Year.
This week Stephen reveals to Pet Trade Xtra how he and Jo have turned Poole Farm Feed Centre in Great Yeldham, Essex into an award-winning business...
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The secrets of success at Poole Farm
Focusing on providing customers with great products, good value for money, expert advice/assistance and great customer service, have all been key to the dramatic growth at Poole Farm Feed Centre, says Stephen Williams.
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