The Pet Cremation Association has joined the five existing trade associations underneath the Pet Industry Federation’s umbrella, and it will occupy a unique position as the only association of its kind to audit pet crematoriums and ensure its members adhere to a strict code of practice.

"We were delighted when we were approached by a group of like-minded crematorium owners who were seeking to improve the image of pet crematoriums and develop a trade association which offers a quality assurance standard and audits their premises and services," said PIF chief executive Nigel Baker.

"Their aspirations and PIF’s reach and resources are a perfect fit, and we look forward to working together. Pets are part of the family, therefore it has never been more important to show pet owners that caring for their beloved pets continues throughout their full life cycle."

A core selection of businesses forms the Pet Cremation Association’s governing committee.

Andrew Rogerson (left) is chief executive of The Pet Crematorium which has facilities in Durham and Lanarkshire. He has been elected as the Pet Cremation Association’s chairperson.

"Our challenge is to change the perception of pet crematoriums," explained Andrew. "We are not a waste management company for deceased pets, we are the pet funeral directors.

"Our members offer a personal, sensitive service and adhere to the highest standards to support families at what can be a very emotional time. Members will only be able to join once they have passed a rigorous audit – and will enjoy an enormous raft of benefits once they are accepted.

"We can’t wait to be able to show the rest of the pet industry and pet owners throughout the UK that our members are professional and offer the best in final pet care."

More information will be available soon on the Pet Industry Federation website, www.petfederation.co.uk