In This Issue
From Walt Disney to dog food...the amazing story of an award-winning pet retailer
The secrets of success at Poole Farm
Self-service dog wash finds instant success in the UK
Pet shop criticised for allowing fireworks to be sold on premises
New luxury treats from The Innocent Cat
The Pet Charity releases industry-first collaborative pet care leaflets
Pets at Home Vet Group targets expansion with £20m deal
Tribal Pet Foods announces new listing at luxury pet store
Award-winning Not Just Pets celebrates 10th annivesary
OATA advice on newts after new strain of deadly fungus found
New range of plastic dog beds from Animal Instincts
Kitten cuddlers needed by Newcastle animal shelter
Pet Crematoriums join the Pet Industry Federation fold
Whitley Bay exotic pet shop owners abandoned their reptiles for a week
Fisherman's Daughter range available through Hagen UK
New benefit for Pet Industry Federation members
GPS collar could save 20% on pet insurance
Stylish Marina 84L makes feeding and maintenance easy
Pet stall celebrates 40 years on city market
Exo Terra Terrarium Fixture lights up sales
Pet shop donates money to animal charity
Puppy farmer jailed for double murder
Butcher's grows sales for ninth successive year
GIMA Award gives warm praise for hedgehog igloo
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GPS collar could save 20% on pet insurance

Animal lovers could save 20% on their pet insurance bills by fitting their dog with a GPS collar that tracks its movements.

A microchip will record how much exercise the dog gets, sending the data to the owner’s smartphone – and to their insurance company.

Owners who follow exercise guidelines for their dog’s breed will qualify for lower monthly premiums and perks such as healthy dog biscuits.

Insurer More Than is bringing in the technology to combat rising pet obesity, which means bigger vet’s bills and more expensive insurance. 

One in three insurance claims for pets is related to obesity, the insurer said.

And should man’s best friend get lost, the GPS system will be able to track him down. Matthew Poll, of More Than, said owners could save 10 to 20 per cent – or hundreds of pounds over a pet’s life.

The average annual policy for a German shepherd costs £271, More Than said.

A 20% discount would equate to £50 a year, or £600 over an 11-year lifespan.

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