With a PATS debut in the offing, Cotswold RAW felt now was the perfect moment to unveil the latest chapter in their ongoing commitment to embracing a healthier living, raw pet food agenda. 

The striking ‘Healthy, Happy Dog’ campaign will seek to reaffirm this rural pet food pioneer’s unwavering commitment to a more ‘trust nature’ mindset; reaffirming the inextricable link between rejecting nutrient sapping heat treatments and being perfectly placed to provide a game-changing array of tasty, nutritionally-dense meal solutions for deserving dogs.

According to brand spokesperson, Martin Pacey: "As a vocal supporter of the UK’s dynamic independent pet food sector, we were keen to provide a new deck of new instore promotional materials that provides yet further impetus for the UK’s thriving BARF movement. 

"We see the UK’s independent pet food arena as a hotbed for pet innovation, especially in a world when four-legged and human eating habits are becoming ever closer aligned (hypo-allergenic, raw, organic, gluten-free, nutrient rich….)."

Cotswold RAW acknowledges that whilst supermarkets will always be quick to adapt to great ideas, bringing invaluable influence and economies of scale to the table, it’s the hard-working independent pet food sector, with its specialist staff that backs fresh ‘new thinking’ by providing the space, staff support and countless trial opportunities which enable companies all sizes and means to build and bed down diehard followings. 

"Like so many other cutting edge pet food providers, Cotswold RAW owes a sizeable debt of gratitude to the ongoing guile, diligence and infectious enthusiasm of the UK’s dynamic pet food scene for never settling for second best," added Martin