Pampering and health trends
With pet humanisation set to continue and sales of pet products and services which commercialise this trend set to rise,¹ owners are keen to treat their pets like a member of the family by investing in treats, pampering and health products. Retailers should take this opportunity to promote complete wellbeing for pets focusing not only on great quality food, but also grooming products to help achieve a healthy coat.

Retailers can capitalise on the growing pet health market by introducing customers to grooming and hygiene products, increasing basket size and overall customer spend.

FURminator has customised the deShedding range to provide a comprehensive assortment of grooming tools to ensure the entire grooming experience is comfortable and easy for your customer and their pet, no matter what size or breed. 

Entice your customers with guaranteed results

Regular use of the FURminator deShedding tool reduces the amount of shedding in pets and will improve the appearance of the animal’s coat, with 91% of dog owners confirming improved fur quality after 4 weeks.² The FURminator is guaranteed to reduce shedding better than usual brushes and combs and 98% of dog owners would recommend the FURminator³,so you can feel confident in recommending the product to your customers. The high-quality stainless steel edge can be used to quickly and effectively remove the undercoat and loose hair from the fur without cutting or damaging the skin or top coat.

For more information visit http://www.furminator.net/en. FURminator products are stocked in Pets at Home, Jollyes, CDS, The Range, Pets Corner.

¹Euromonitor International report: Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets
²Independent Market Research Studies (Home Use Test), 2012
³Independent Market Research Studies, 2012

A survey of pet owners has revealed that many pet owners will rebel against compulsory microchipping legislation, and of those whose dogs are not chipped only one in four intend to comply by the April deadline.

Comments made by pet owners about the move included complaints about ‘government dictatorship’, an attack on ‘freedom of choice’, ‘big brother’ mentality and anger that the initiative penalises responsible dog owners. 

Welfare was another big concern, with worries over adverse reactions to chips, the wisdom of chipping a dog that was old or debilitated and an objection to chipping a much loved member of the family.

An additional area of rebellion is the requirement to keep contact details relating to the microchip up to date. Of those that had cause to change their details, 31 per cent confessed they have never updated them. Some commented on what they said was the unreasonably high cost to change address details which in some cases is about 75 per cent of the original cost of the chip.

As one pet owner commented: “This is totally unacceptable. I can change my bank details etc without charge.” Another said: “I found it extraordinarily complicated and long winded to change my address.”

Nearly 150 pet owners responded to the survey carried out by MedicAnimal and 26% of dog owners said their pet was not chipped. Of those, 53% said they had no intention of having their dog chipped and 20% are currently undecided, meaning the vast majority of the unchipped have no positive plans to comply. Around half of those surveyed said they did not know that microchipping of dogs was to become compulsory until informed by MedicAnimal.

Although it won’t be compulsory to microchip cats, 60% of respondents said their cat was already chipped. Of the remainder, only one in four are likely to microchip in the future.

However, microchipping can be hugely beneficial, both in terms of reuniting pets and owners and reducing the burden on animal charities. Losing a pet is relatively common and 24% of respondents said they had lost a pet. In most cases (47%) the pet had just disappeared, where the reason was known it was most common for the pet to escape from a home or garden (22%) and another 16 per cent had run off during a walk. Five per cent said their pet has been let out of the house or garden maliciously. Of those who had lost a pet, 14% said their pet was returned to them as a result of being chipped.

Andrew Bucher (left), Vet and MedicAnimal founder, says the company feels it is important to give pet owners a voice.

“While some people have positive experiences of microchips and appreciate the benefits, there is clearly a group that feel disenfranchised by having microchipping enforced upon them and some genuine concern over the wellbeing of pets.

"Whilst I understand there are occasionally some reactions to the microchip, I believe strongly that the risk is very much outweighed by the benefit of finding your lost or stolen dog. Any dog charity in the country will tell you how common it is to have an animal put to sleep as a result of no owner being found.

"The bigger issue here is how enforceable this new law will be and the fact that non-responsible dog owners may ‘get away with it’. Veterinarians can also help with dog theft by ensuring that all new client dogs are scanned prior to registration at their clinic and more pressure has to be applied to the microchipping industry to reduce the disproportionate cost of updating owner details.”

What pet owners said:

“I don't trust the government. They could be putting anything into our pets."

“I doubt that microchips do not have negative side effects on cats or dogs mainly as this technology interacts with radio frequencies emitted by cell phone towers, just to give one example. We simply don't know what the long-term effects on behaviour, endocrine and immune system will be.”

“I was out in the woods with my dog and we heard hunting shots fired in the distance, my dog freaked out and ran off. We spent three hours looking for her. As it happens she had run straight home and a neighbour had seen her run down the road and so opened our back gate and let her into our rear garden. But it could have been so different especially as she ran down the middle of the road until she reached our house and could have been injured and taken away before she reached the garden and we had returned. Microchipping is a life saver as far as I am concerned and I am glad it is becoming law. They should also bring back the dog license too!”

“I think there should be system that scans animals in vets as people who take other people's pets often do not tell vet it was found, maybe make it a logging in for appointments system, that way there is no more pet stealing.”

“I would like to update my details for the microchips on my dogs but want to charge me £16 per dog. This is totally unacceptable. I can change my bank details etc without charge so why ? A tax on responsible pet owners perhaps?”

“I do Not agree with compulsory micro chipping, micro chips can migrate and cause problems as in one of my own pets, this law will have no effect on irresponsible pet owners. A suitable collar and information tag is still the best way forward, and as this is the law at the moment how many people adhere to this? Any future dog I have will not be microchipped by me.”

“I found it extraordinarily complicated and long winded to change my address with . The complications are entirely unnecessary and very time consuming. Obviously many pet owners just give up!”

“she will be 15 years old and i can crawl faster than she walks she does not like vet get very stressed so do not want to put her through that.”

The online survey captured responses from 148 pet owners who were also MedicAnimal customers, of whom 98 owned dogs and 86 owned cats. It was conducted during June 2015. Charities estimate the level of chipping in the general population is lower than reported in this study* and this might reflect the more engaged group of pet owners who responded to this survey. If this is the case then the survey most probably underestimates negative views around microchipping.

*Rescues and shelters told MedicAnimal that anywhere between 5 and 33% of cats presented to shelters were chipped and 60% of dogs. Around half of all microchips detected in those pets proved to be registered against out of date, or incorrect owner contact details.

It has been a great start to the year for Billy + Margot the Premium pet treat and food brand based in Hampshire with record volumes across the board and every product enjoying significant growth in sales.

This was undoubtedly aided by the appointment in January of Vital Pet Products as their first wholesaler, making it even easier for retailers to stock Billy + Margot products. The company has now announced that they have also appointed Pedigree Wholesale starting in July.

Export markets have also boomed and Billy + Margot is now selling across the UAE after winning a large contract from a pet distributor based in Dubai. 

Manging director and founder Marie Sawle comments: 'This is our first venture into the Middle East and the initial consignment has just arrived in Dubai. The distributor is so pleased with our products that they have already committed to a bigger order. European markets are expanding too and we have just won an order for iced treats from Belgium’s largest retail group, Tom & Co.'

The company is definitely not standing still and is planning the launch of three new products later this year.

Marie says: "It is a very exciting time for us. We only began trading in 2012 and the first three years are the hardest for any fledging businesses. 

"But with the valuable support of our investor and mentor Deborah Meaden we have shown the pet industry that we are more than just a one hit wonder.

"Our range includes innovative and healthy products that appeal to customers for their authenticity.

"We care immensely about the ingredients we use and of course all our products are made in Britain to the highest standards.

"We do not need to use any marketing gimmicks as, quite simply, with Billy+Margot, what you see is exactly what you get."

The future for this fast growing business is exciting and many people are waiting with interest to read the next chapter in the Billy + Margot story. They don't have long to wait.

Pictured: Billy + Margot founder Marie Sawle takes time out from her busy schedule to relax with pet dog Margot.

Last Friday was Britain’s second annual Bring Your Dog To Work Day, an event which saw thousands of dog lovers, as well as businesses from a broad spectrum of industries, embrace the initiative and take their four-legged friends into the workplace.

Even celebrities joined in the fun with Ricky Gervais tweeting a picture of himself and his dogs with the message: Loving #BringYourDogToWorkDay.

The day was a tremendous success and featured in The Times, The Independent, Mirror, Metro, London Evening Standard, Mashable, Capital FM, BT and Yahoo. There was even a pooch invasion on ITV’s Loose Women - where the programme’s presenters Andrea McLean, Nadia Sawalha and Jane Moore brought their dogs into work (see picture below).

Founded by HOWND, the #BringYourDogToWorkDay hashtag started trending on Twitter in the UK, following thousands of ‘pooch selfie’ tweets from the public, plus mentions from celebrities such as Ricky Gervais. 

Bring Your Dog to Work Day supports animal welfare charities, and this year’s event was raising money for All Dogs Matter, a charity that rehomes hundreds of rescues every year in London and Norfolk. 

The Bring Your Dog To Work Day website accepts business sponsor donations (minimum of £50) and individual donations (minimum of £2) all year round. Just a small donation of £5 could be used to microchip a dog, while £10 is enough to buy new bedding.

“We are so pleased with the outcome of Bring Your Dog To Work Day; the publicity and rate of participation exceeded our wildest expectations. Thank you so much to all the business sponsors and individuals who took part, your donations will help All Dogs Matter continue their fantastic work rescuing and rehoming unwanted and stray dogs,” explains Jo Amit, co-founder of dog grooming product company HOWND, the company behind the initiative. 

Bring Your Dog To Work Day also held a competition, where individuals who donated £5 online and uploaded a ‘pooch selfie’ were entered automatically into a mega-prize draw worth over £700.

HOWND, Dogs & Horses, PetSafe, Long Paws, Natural Instinct, MedicAnimal, Leucillin, LoveSniffys, Vet’s Kitchen, Billy & Margot, Oscar & Hooch, Lily’s Kitchen, Company of Animals and Dependable Pets all donated products towards the mega-prize. Fish4Dogs gave a year’s supply of pet food as the runner’s up prize worth £636.  

The winner of the Bring Your Dog To Work Day mega-prize was Mike Lindley from St Helens. He uploaded a ‘pooch selfie’ entry of his dog Ralph to the ‘Dog With A Job Hall of Fame’. Ralph’s job description was listed as ‘Chief Music Blogger and DJ on Radio KC’.

“A huge well done to Mike and Ralph, we hope you have fun enjoying the mega-prize! Thank you and well done to everyone else who took part in the competition, every entry was original and it was great to see such enthusiasm. We’d also like to thank all the companies who donated towards the prizes for their support and generosity,” adds Jo Amit.

The competition runner-up was Carol Sales and her dog Leo. According to his ‘Dog With A Job Hall of Fame’, Leo collects the mail and keeps team spirits high in the office.

For further information - or if you would like to headline sponsor Bring Your Dog To Work Day 2016 - please visit Bring Your Dog To Work Day’s official website, or email hello@bringyourdogtoworkday.co.uk. 

More than half of Brits have clothes in their wardrobe they have bought but never wear*, which could be worth millions of pounds to charities if they were donated, PDSA research has revealed.

An independent survey commissioned by the leading veterinary charity found that 56% of over 16-year-olds across Great Britain** hold on to their items despite the fact they may not fit, they may not suit them or they were a fashion fad.

The poll also revealed that over a quarter of people are binning clothes rather than donating them to a charity, which could re-sell them or recycle them to raise vital funds.

PDSA today released the figures as it launched its Vet Your Clothes campaign with the support of animal loving celebrities, including fashion guru Gok Wan, model Penny Lancaster and comedian Russell Kane. Other celebrities, such as Alesha Dixon, Fearne Cotton and Sarah Harding have also pledged to support the campaign.

PDSA is aiming to boost stock donations at its 160 shops across the country.

According to the survey, women have more than twice as many unworn clothes, shoes and accessories clogging up their wardrobes than men. The average woman also owns five pairs of shoes, 15 items of clothing and 10 accessories that they haven’t worn in the past year.

Gok Wan, who has donated a pair of designer jeans which he wore on Comic Relief Does The Apprentice, said: “If you’re unable to make a fabulous outfit out of what you have in your wardrobe, then why not de-clutter and donate it.

“If you haven’t worn something in the past year, the likelihood is that you never will, so please do something amazing and support PDSA. As a dog owner myself, I know just how much pets mean to people so please do what you can to help PDSA treat sick and injured pets.”

The poll, produced in conjunction with TNS, also states that British women are twice as likely as men to feel guilty about spending too much on clothes, shoes and accessories despite only spending a fraction more. The average man has spent £306 on clothing, shoes and accessories in the last year whereas for women it is £367.

Model Penny Lancaster and her dog Bubbles are also supporting PDSA.

She said: “You never know what great clothes you’re going to find in your local PDSA charity shop. As a pet owner I know how special they are, so I’m really pleased to support PDSA with this great campaign.”

Comedian Russell Kane, who owns two Pugs called Colin and Janet, added: “People often have clothes lying around in their wardrobes which never see the light of day so if you’ve not worn something in over a year please consider donating it to PDSA. Not only will you feel good about it, your donation could help save a poorly pet’s life.”

Philip Klette, PDSA’s Head of Retail, said stock donations at the charity’s shops had dropped by 13% in the last four years.

“This is leaving us short of the goods to sell in our shops, which means less money to fund our Pet Hospitals,” he said.

“Many charities have noticed a decline in donated stock levels over the past few years but people might not realise that, just by clearing out a few unworn items, you could make a massive difference to PDSA.

“We’re thrilled that celebrities are flying the flag for Vet Your Clothes on social media and encouraging people to think before they throw away what could be a lifeline for poorly pets.”

People are being encouraged to donate as much or as little as they can to their nearest PDSA Shop or Pet Hut stores and share their support on social media using #vetyourclothes. To find your nearest donation point and how you can help, visit - www.pdsa.org.uk/vetyourclothes

Join in the conversation on social media #vetyourclothes

*Based on clothes that respondents have bought within the last 12 months

**All figures, unless otherwise stated, are from TNS Omnibus. Total sample size was 1,016 adults aged 16-64. Fieldwork was undertaken between 14 May – 18 May 2015. The survey was carried out online and weighted to be representative of the adult population of Great Britain 16-64.

*** Based on clothes that have been binned within the last 12 months

Vet’s Kitchen is launching an advanced nutrition range of single source protein dry cat food called Ultra Fresh Cat Food this month.

With an ultra-high 80% meat content, the company believes their research and use of a pioneering cooking process will set a new standard in the dry cat food sector in the UK.

The food has been specifically formulated to be more aligned to a cat’s unique physiological needs and that of an obligate carnivore which requires high levels of fresh meat. The ingredients are prepared using a gentle approach to cooking which helps preserve nutrients and provides optimum digestibility and greater palatability.

Jenny Philp, Managing Director at Vet’s Kitchen, explained: “Using our vets’ extensive feline knowledge combined with one of the most innovative manufacturing technologies in 50-years, we set out to create a new dry cat food most closely aligned with a cat’s natural carnivorous diet.

"We know their natural diet contains around 60% protein but in fact the average protein content in cat food is about 30%, much of which is from inappropriate vegetable sources.

We believe our revolutionary new cat food has the highest level of digestible single source meat protein (in this case chicken) in the UK and it also benefits from moderated ash levels.”

In line with Vet’s Kitchen’s product range, the Ultra-Fresh Cat Food is also rich in naturally active ingredients such as natural diuretics, dandelion and parsley, Antioxidants and Omegas.

Vet’s Kitchen’s Ultra Fresh Cat Food range is the first dry cat food in the UK to contain ultra-high levels of fresh meat (60%). The fresh meat has been slow-cooked using a new patented process which locks in all the nutrients to deliver greater protein digestibility, restoring their natural metabolism, helping to maintain their slender physique and combat the growing issue of feline obesity.

Vet’s Kitchen will be supporting the launch with a national advertising, PR and Social Media campaign with two feline Brand Ambassadors, ‘Che’ Pudding and ‘Agent’ Spook (top left) which underlines the “revolutionary” nature of the Vet’s Kitchen formula by calling for cats to sign up and “Be Part of Our Revolution”.

Packed in practical stand-up re-sealable bags for long-lasting freshness, the first variety is Grain-Free Ultra-Fresh 80% Chicken and available in the following pack sizes: 

• 110g (2 days complete): SRP £1.39
• 385g (1 week complete): SRP £3.99
• 770g (2 weeks complete food) SRP £6.79

1. Never leave pets in cars, conservatories or caravans. Not even for just a few minutes. Even on a cloudy day the temperature can rise very quickly, and you may end up being away for longer than you anticipated. Heatstroke can be fatal and every year we hear sad stories of pets that have died. For more information see the national campaign Dogs Die in Hot Cars.
2. Provide plenty of fresh, clean water. Pets need constant access to this, so check bowls or bottles at least once a day and be on hand to provide plenty of refills.  
3. Exercise in the morning or evening. Just as we wouldn’t go for a walk under the midday sun with our coats on, we should keep our pets in the shade during the hottest part of the day too. Keep strenuous exercise to a minimum and give them free access to cool, indoor areas
4. Check your rabbit for flystrike. This is a serious maggot infestation that can be fatal. During the summer rabbits should be checked underneath at least twice a day for fly eggs and dirt. Make sure to keep their underneath clean by wiping with a clean damp cloth. 
5. Provide plenty of shade. Not only is this important if your pet lives outdoors in an enclosure or a hutch, indoor cages should also be kept well away from the window to avoid long periods of direct sunlight. Don’t let your pet lie in direct sunlight for too long.
6. Protect them with pet sunscreen. These are available from all good pet stores and can be used on areas of white fur or on pets with only a thin covering of hair. Protect vulnerable areas, such as the nose and, particularly for cats, the tips of the ears.
7. Enjoy a tidy BBQ. AT PDSA we’ve often had to operate to remove skewers and corn on the cobs from dog’s stomachs– so always tidy up leftovers and rubbish. Remember not to give into those puppy dog eyes and skip the scraps to avoid upsetting your pet’s stomach. Along with the food, be mindful of your drinks. Alcohol can be particularly hazardous for pets and glass bottles or cups can be easily knocked over and smashed.
8. Having your pet’s fur trimmed.  This is a great way to help prevent overheating.
9. Take extra care when travelling. If you’re going away in the car, keep windows open – but not wide enough for pets to get through. Make regular water stops. Never let your dog put their head out of the car window and never leave them in a parked car.
10. Watch out for overheating. The signs of heat stroke start with excessive panting and can progress to fatal collapse. Keep a sharp eye and keep your nearest vet’s phone number handy just in case.. If your pet does get too hot, wrap them in a cool damp towel, changing it regularly with a fresh damp one.

Vicki said: “Many animals can struggle to keep cool in very hot weather – they can’t sweat like humans can and rely on panting to regulate their body temperature – so prolonged hot weather can be quite uncomfortable for our pets. By following PDSA’s summer safety tips owners can ensure our pets also have a safe and fun summer.”

PDSA is on a mission to educate the nation on pet wellbeing and is delighted that funding from players of People’s Postcode Lottery is helping the charity to continue this vital work. For more summer health advice for pets visit www.pdsa.org.uk/summerhealth

A survey recently carried out by pet product expert, PetSafe reveals that UK pet owners show a surprising lack of awareness when it comes to their pet’s hydration and are happy to let them drink puddle water, milk and even the nation’s favourite brew – tea.

The survey, which was conducted to kick-start PetSafe Pet Hydration Awareness month in July, has found that nearly half (45%) of UK pet owners are unclear about how much water to give their pets to drink.

Most worryingly, the survey revealed that three quarters of pet owners (70%) wouldn’t know how to tell if their pet was dehydrated and over half (51%) of dog owners believe that panting is a sign of dehydration - a common misconception – which most pet owners don’t realise is a sign that a dog is too hot or anxious.

In fact, puddle water topped the list of common things dogs like to drink other than water. 42% of dog owners said their dogs regularly sip stagnant water, which most owners don’t realise can be potentially dangerous and can cause a stomach upset for their furry friend.

Tea was also popular with some pets – 25% of dogs regularly enjoyed a cuppa the survey found, with cats steering clear (only 15%). A quarter of cats were also regularly given cow’s milk to drink by owners (25%), with the mistaken belief that it’s ‘good for them’ when it can actually lead to obesity, or can cause problems such as severe cramps and diarrhoea.

Interestingly, over 40% of pet owners don’t take water for their pets on long walks or car journeys; poo bags were the number one essential the survey found.

David Chamberlain, veterinary consultant for PetSafe, comments: “The results clearly show that pet owners need to become more savvy when it comes to hydrating their pets and the types of liquids they allow their pets to drink.

“Even losing just 10% of the body’s water can have serious consequences for a dog or cat and hotter weather, exercise and periods of illness can all contribute to water loss. It is vital to ensure that pets have access to clean, fresh water at all times, and make sure that they are drinking enough to keep them happy and healthy.”

To help owners understand the health risks of dehydration, PetSafe has developed an infographic outlining important facts about pets and proper hydration. The infographic illustrates the recommended daily water intake for pets – 70ml per kilogram of body weight – as well as the steps to take if a pet becomes dehydrated.

The infographic is available on the PetSafe website www.petsafe.net

Survey was carried out by Cencuswide in May 2015, 500 UK cat and dog owners were surveyed

Seeing the latest pet product launches under one roof is one of the major attractions to PATS visitors, and this September's show at the Telford International Centre is set to unveil a record number of new items.

An impressive line-up of entries to the popular New Products Showcase is a positive sign that PATS Telford exhibitors are excited about their latest products and can’t wait to show them to visiting retailers and buyers.

Products entered into the Showcase will be judged by a panel of independent pet retailers on the first day of the show (Sunday, September 27) to decide the winners of the New Products Awards.

“It’s great to see companies putting their new products forward,” said organiser Annie Foord. “I would urge those exhibitors who haven’t entered the Showcase yet to make sure they do so without delay because it’s a not-to-be missed opportunity.

“Speaking to visitors, we know that a lot of them head to the Showcase first. They can view all the latest items in one place, and once they’ve seen what they like, they then head off to the stand of the manufacturer or supplier of that product to discuss it in more detail.”

There are seven categories in the New Product Showcase and past winners admit that winning an award can certainly increase the profile of the items to the trade.

Dogs Dogs Dogs won the Dog Accessory Award at PATS last September and Joanna Way said: "We were over the moon to win a New Product Award. It meant a great deal to us in terms of business and marketing potential. It also gave our clients confidence in the product and its place in the market.

"We're now looking forward to PATS Telford where we'll be launching some great new products."

Irish company Christies Global have won an award at three consecutive PATS shows and their marketing manager Lindy Harper knows the importance of such an accolade.

“Christies Global has always prided itself in bringing innovative products to the grooming market and these awards recognise this work,” said Lindy. “Given the high standard of competition in the market, we feel truly honoured to have won three consecutive awards.”

The Showcase is designed to help visitors to find easily the latest and most exciting products to hit the pet trade, as they are gathered together in one, extensive display. There is an information card beside each product, giving details such as suggested retail price and where in the show you’ll find the item’s exhibitor.

The New Products Showcase entries will be displayed under the following seven award categories: 

                  •           Cat Product

                  •           Dog Food or Treat Product

                  •           Dog Accessory Product

                  •           Bird Product

                  •           Small Animal Product

                  •           Pet Care Product

                  •           Grooming Product

With so many new products on show and more than 180 exhibitors attending PATS Telford this year, the exhibition is set to draw an equally impressive amount of visitors.

A full and up-to-date list of exhibitors is available on the website www.patshow.co.uk together with information on how to reach the venue and regularly updated show news.

PATS Telford takes place at Telford International Centre on Sunday, September 27, and Monday, September 28.

PetQuip director general Amanda Sizer Barrett has urged British pet businesses not to neglect reviewing the ways in which they handle their overseas business. 

She says: “In order to gain a competitive edge, UK exporters need to reconsider often neglected aspects of doing business overseas. 

"You might not regard  cross-cultural awareness and protected intellectual property rights as vital components in the marketing mix, yet applied properly they can give  you  a significant advantage over competitors.”

Amanda’s message comes at an opportune time, as the Federation is deeply involved in the planning of the British pavilion at the leading international garden and leisure show, spoga+gafa in Cologne, which attracts buyers from every corner of the world. 

She cites significant details when making new international business contacts, such as the importance of the ritual of presenting and receiving of business cards in East Asian markets, and the significance of the colours used in a company brand as among the key factors in achieving sales in overseas territories. 

“Colours can be valuable intellectual property rights and the proper protection of those rights can help you succeed overseas.  A trade mark, for example, assures the buyer of the quality of your product and gives protection against passing-off and piracy. While intellectual property can be a complex process to protect globally, it is, nevertheless, extremely important that businesses have a clear understanding of what is involved and take a strategic approach to protecting their rights”, she stated. 

Within  Amanda Sizer Barrett’s article in ‘Gardenex & PetQuip News’, she quotes various sources of help and advice that are available to British companies through bodies such as UK Trade & Investment and The Intellectual Property Office website, and via the Federation’s own business services.  

“One of the many benefits of membership of either Gardenex or PetQuip is that companies can use the Federation’s own trade mark protection service as well as to access a leading patent and trade market attorney for free advice and obtain a substantial discount on their services.”

Royal Canin is driving forward its cat strategy with the launch of Fabulous Felines, a new and ongoing campaign focussed on bringing new customers into the specialist pet trade. This is backed up by research showing that 46% of cat owners are increasingly looking for better quality food.

The value of cat food sales has grown by 32 per cent in the period 2007-14, outperforming dog food sales by 8%.  Cat food is also premium priced – average cat food price is £2.04 per kilo, compared to £1.62 per kilo for dog food, with the 42p difference in favour of cat highlighting the opportunities for the specialist pet trade.

Royal Canin retail marketing manager Gemma Duffield says: “We are constantly driving forward more ways to bring cat owners into the specialist pet sector.  Currently the specialist pet trade is feeding 77 per cent of cats*, so there is a massive opportunity for the pet trade to grow their share.  As manufacturers of tailored nutrition, we see it as our role to help educate and drive customers to the specialist pet trade.”

Royal Canin is reaching these current non-specialist shoppers via high profile and high calibre consumer events such as the Ideal Home Show in Glasgow and the BBC Good Food Show series in Birmingham and London.  Local retailers are invited to join Royal Canin on stand at these events, to enable them to promote their store to local visitors. 

Gemma comments: “These events have a much broader appeal than specific pet shows, and as such represent the chance to broaden the appeal of our brand and the specialist pet trade, particularly to pet owners who may not have considered the sector before.  Customers who attend this type of show are looking for new, unique products they may not have seen before.  This is an ideal way for ROYAL CANIN© to promote tailored nutrition and educate new customers about the benefits for their cats.”

A national digital advertising campaign will launch shortly, offering a voucher for a free 400g bag of Royal Canin cat food.  Designed to drive traffic into shops, the objective is that retailers will be able to create new customers via this trial offer.

At store level, a range of promotions and extensive Fabulous Felines POS material will help retailers create huge impact.

Cat owners are also invited to enter their cat into Royal Canin’s calendar competition, to win the chance to feature in the 2016 cat calendar and win a year’s supply of cat food.  The company is also continuing to develop its links with cat rescue centres with Rescue Cat of the Year 2015. 

From over 500 entries, there are now 50 finalists on the voting website, www.royalcanin.co.uk/rescuecat2015.  The winning cat will win a selection of Royal Canin goodies, and the rescue centre the cat came from will win a month’s worth of food for 50 cats.

For more information about Fabulous Felines, contact your Royal Canin Business Manager, call 0845 606 9980 or visit www.royalcanin.co.uk. 

Tetra is introducing a new feeding innovation into the market with the launch of Tetra FunTips. This new product offers an interactive way of feeding fish for maximum fun and consumer engagement.

The aquatics industry has seen a consistent dip over recent years, with sales of fish foods in particular seeing a decline in volume sales. This has in part been attributed to consumers’ perception that fishkeeping is a constraining hobby with little interaction or reward. Tetra FunTips aims to challenge this perception by offering an enhanced and exciting feeding experience.

The two-colour tablets can be stuck to the aquarium glass (or hung from decorations and elements for even more feeding fun), drawing tropical fish to the ideal area of observation, offering consumers a whole new perspective when feeding their fish and allowing them to watch more closely than ever before.  This also has the added benefit of allowing fish keepers to easily and comfortably check the health and condition of their fish.

As well as the enjoyment provided by FunTips, this food also has added functional benefits for healthy, attractive fish. The 2in1 tablets combine high quality special flakes with nutritious natural foods such as brine, shrimps, krill, gammarus and daphnia. The green side contains vegetable ingredients (spirulina and chlorella) for enhanced health and vitality, while the orange side contains natural carotenoids for increased colouration.

Céline Rignault, Trade Marketing Manager Tetra, says: “At Tetra, we are dedicated to the success of the fishkeeping hobby and aim to help in the retention of current fishkeepers as well as in attracting new, younger consumers to help safeguard its future.  

"This coupled with our focus on innovation led us to launch Tetra FunTips, an exciting development in interactive feeding which we hope will draw new consumers into the hobby whilst exciting existing fish keepers. Alongside this, Tetra FunTips is a staple food with functional benefits, ensuring that the wellbeing of the fish is at its heart."

Tetra FunTips lend themselves to in-store demonstrations, with this interactive form of feeding drawing consumers to aquariums, encouraging them to consider the hobby as an engaging one. To help retailers in this, Tetra are currently developing merchandising to help attract the consumer, including a counter display.

Priced at £1.69 (for 20 tablets) and £4.99 (for 75 tablets), Tetra FunTips have a low entry price point to encourage consumer trial.

For more information about Tetra, visit http://www.tetra.net/en

Many consumers neglect to test their aquarium water, either because they find it too daunting or because they are unaware of the need to do so. However, good water quality is crucial; it is the key to fishkeeping success and if water parameters are correct, then the fishkeeping experience will be simple and enjoyable.

Tetra has responded by lauching a free Tetra Digital Water Test app, enabling consumers to monitor water quality. The innovative app promises to make the process as easy and precise as possible for fishkeepers by analysing water conditions and recommending appropriate solutions.

The Tetra Digital Water Test helps to analyse the most important water parameters in an aquarium, which include total hardness (GH), carbonate hardness (KH), pH, nitrite, nitrate and chlorine. For an uncomplicated and accurate reading of these water values, the consumer simply needs to use Tetra’s 6in1 test strips, and carry out the measurement according to the type of test and as described in the app. The need to compare tests with a colour chart is eradicated, which can often be difficult to read and analyse. Additional parameters – namely, ammonia, phosphate, iron and oxygen – can be measured using liquid tests.

Once testing has been completed, the app will provide extensive test results, background information and suggest a course of action and an appropriate product, helping the fishkeeper to keep their aquarium in the best condition possible. Although regular tests (done without the use of the app) help to identify the problem, they don’t then go onto provide a recommendation on next steps, which can cause confusion and frustration for a new fishkeeper.

Céline Rignault, Trade Marketing Manager at Tetra, comments: “At Tetra, we are dedicated to the success of the fishkeeping hobby and as such, we aim to make the journey as simple and enjoyable as we possibly can for all fishkeepers.

"We know the importance of water testing and how bad experiences can be off-putting, hence our latest aquatic innovation.  As well as the practical benefits for the user, the app also promotes customer conversations with a more technology focussed and digital-savvy audience and can boost sales of the recommended care products."

The app provides users with future reminders to ensure the  aquarium inhabitants are kept in a sustainably good enviromnent, and previous results can be saved to provide a record of previous tests and to enable comparisons. To make things as easy as possible for consumers, there is a ‘how-to’ video to guide them through exactly how to conduct their water testing and analysis. This can be found on the app, and also via the Tetra website.

The app provides guidance and help in all areas of fishkeeping with a detailed FAQ and tips section, as well as an integrated retailer search, supporting aquatics stores around the UK by driving footfall.

To promote further sales, over August and September Tetra will be offering 2 free 6in1 test strips and a leaflet about the app with every purchase of TetraMin 250ml and AquaSafe 250ml. 

A man was kicked out of a Waitrose for breaking their ban on animals - with his pet python.

Shoppers gasped at the sight of the slippery customer draped around the neck of its owner.

He spent around ten minutes wandering the aisles of the store in Beckenham, South London before being asked to leave by security staff.

His pet was a Royal Python, which can grow to six feet long, and is non-venomous and typically docile.

Waitrose confirmed they asked the man to leave because they only allow guide dogs and service animals in their stores.

Local Linda MacDonald was one of the scores of shoppers who saw the snake on Saturday afternoon.

She tweeted: "Did anyone see the man with the big snake causing a commotion in Beckenham Waitrose?

"It was a real, live snake. Security were called and took them out.

"Apparently he went into the store with a large snake round his neck, which caused a stir, and then was ejected by security."

Waitrose said: "With the exception of customers accompanied with their guide dogs and assistance dogs, we do not allow animals into our branches."

The RSPCA condemned the man for bringing his cold-blooded snake into a chilled supermarket.

They said: "Snakes are protected under the Animal Welfare Act 2006, which means the owner has a 'duty of care' for the animal.

"Snakes are ectothermic animals, meaning they are reliant on the environment to warm up and cool down and must have access to a range of temperatures.

"Taking a snake outside would mean it is no longer in an appropriate, familiar and safe environment and could lead to it suffering from distress and health problems."

Vets are generally positive about the future of the UK veterinary profession, with 59% saying they are very or fairly optimistic in a new survey of more than 600 veterinary surgeons and students.

But vets also highlighted the need to reduce stress – the single highest priority goal for the future, with nearly a fifth (19%) of respondents choosing it from a long list of options – and secure greater public recognition for the profession.

The survey was carried out as part of Vet Futures, a joint project from the British Veterinary Association (BVA) and Royal College of Veterinary Surgeons (RCVS) to help the profession prepare for, and shape, its own future. The survey, undertaken through BVA’s Voice of the Veterinary Profession panel, tested findings from the early research phase of Vet Futures, explored vets’ attitudes towards their profession, and asked them to prioritise the key issues and rank some of the major threats and opportunities for the profession.

Priority goals for veterinary surgeons varied according to different areas of work and seniority in the profession. However, an overriding and uniting theme from the findings is the pursuit of recognition for the role vets play across the board. Vets’ perception of the veterinary contribution to non-clinical roles, such as research, food supply and security, and public health, is high, but they don’t believe the general public values these roles.

And looking ahead to the future, four of the respondents’ top five goals for 2030 relate to recognition:

• Veterinary leadership on animal welfare
• Respected and valued role in society
• Valued role for vets in education on responsible animal ownership
• Higher profile on animal-related issues that affect public health 

In relation to the “respected and valued role of vets in society”, the Vet Futures national ICM opinion poll of more than 2,000 members of the public found that 94% of the general public trusts the veterinary profession generally or completely. 

In terms of their own careers, 59% felt that they had met or exceeded their expectations, leaving 41% saying their careers had only met some expectations (38%) or not met any (3%). Amongst this large minority of dissatisfied vets the reasons for their responses included: few opportunities for progression, pay, and working hours.

The survey also asked vets to rank threats and opportunities for the profession and found that respondents considered the three greatest opportunities to be:

• Increasing expectations around customer service – seen as the greatest area of opportunity
• The structure and content of undergraduate courses – vets want training to reflect the real breadth of career choices and allow students to specialise earlier
• Public health concerns relating to animal disease – vets are eager to increase awareness and understanding of their contributions to public health

Commenting on the findings, BVA President John Blackwell said: “It’s heartening to see that, at the moment, the veterinary glass is half full for many. But we know that younger vets are disproportionately represented amongst those who are feeling less positive about their own careers, which is a real concern for future generations. There is clearly work to be done, through Vet Futures, for the profession to think innovatively in order to tackle some of their concerns around career progression, pay and working hours, as well as stress.

“The good news is that, through the Vet Futures UK-wide roadshow and our online engagement, we have been hearing new and interesting ideas for the future. We want to hear from as many vets, vet nurses and others who have a stake in the future of the profession and I would encourage people to get involved through our ‘Veterinary Vision’ essay competition or via the Vet Futures website.”

RCVS President Stuart Reid added: “There is a lot for the veterinary profession to be proud of but the Vet Futures survey shows that vets are concerned the general public doesn’t understand or value the variety of roles we undertake outside clinical practice.

“We have also heard through our guest blog that vets working outside of practice sometimes feel that they are treated as second-class vets.

“Through the Vet Futures project RCVS and BVA aim to address the lack of public awareness about the variety of roles undertaken by members of the profession, as well as increase understanding and access to these varied career opportunities amongst the profession. 

“We want to enable all veterinary surgeons to not only feel optimistic, but confident in their future.”

For details of the Vet Futures ‘Veterinary Vision’ essay competition, visit www.vetfutures.org.uk/essaycomp

Thousands of pet owners throughout the world are swiping right to find puppy love.

Tindog, the latest social media craze, is being lapped up by dog owners across the country, as doggy dates and hound hook-up are organised with a simple swipe of your fingertip.

The app works on the same basis as Tinder, swipe right to match, swipe left to ditch.

When a match is found, users can chat via the app and arrange a meet-up, taking their dogs to the park or the beach for a puppy play date.

Much like Tinder for humans, users upload a photo of themselves and their dog and the free smartphone app suggests nearby users based on location.

Users get to search for the perfect pooch, discover friends in common and share photos and concerns about their dogs.

Not unlike Tinder, the photos aim to make the potential person, or in this case, hound, look friendly and fun, but on Tindog the flexing of muscles has been swapped for wagging tails, and the bright lipstick ditched in favour of cute collars.

While the app is focused around dogs, pet lovers are also encouraged to meet new friends, or even love themselves.

"Dogs bring so much joy and love, that they really have the power to connect us. That's why we wanted to make it easy for dog lovers to meet new people around them who feel the same way," founder and CEO Julien Muller says.

"Whether it's building new friendships or even making a love connection, Tindog is a great way to expand your social circle with others who love man's best friend just as much as you do."

The app is available on both iOS and Android.

A trustee of an animal charity has admitted stealing a family's pet dog.

Samantha Rogers, trustee of the Last Chance Hotel, which rehomes dogs, stole the Gordon Setter named Indi after it went missing from its home in February.

Rogers, 48, then gave permission for surgery to be carried out on the 10-year-old pet and renamed it Molly.

She was given a conditional discharge by Truro magistrates and ordered to return the dog but claims she no longer has it.

Magistrates heard the dog went missing near Goonhavern in Cornwall on 1 February and was handed over to the charity by a woman who found it.

The woman told the dog's owner Peter Bennett in a message on Facebook that she had given the dog to Rogers in a Tesco car park.

The court heard that Mr Bennett spoke with the charity he was told by Rogers, of West End, Chacewater: "You either sign the dog over to me now or I'm going to ring the police."

Prosecutor Gail Hawkley said the dog had a "particularly special place in the family's heart" as she had belonged to Mr Bennett's late wife.

She said the family was desperately concerned for the pet's health as it required constant treatment for a pancreatic condition.

Lucy Bryant, defending, said Rogers "doesn't have the dog or know its whereabouts".

The prosecution said Rogers "must know where it has gone".

The court was told Rogers would no longer be a trustee of the charity as a result of her conviction.

The court made a restitution order demanding Rogers return the dog within 21 days. A 12-month restraining order was also put in place and Rogers will have to pay costs of £300.

Now available for the new Laguna Pressure-Flo range, the Laguna Pressure-Flo Service Kit contains everything a fishkeeper needs to perform maintenance on Laguna Pressure-Flo Pressurised Pond Filters.

The new stronger, super absorbent foams and UV-C lamp are custom designed to fit inside Laguna Pressure-Flo Filters.

The service kits includes:

• High-quality, durable filter foams that provide complete mechanical filtration
• Powerful UV-C lamp that creates beneficial pond water conditions for fish and plants
• O-rings & silicone lubricant

Kits available:

• Laguna Pressure-Flo Service Kit for Pressure-Flo 3000
• Laguna Pressure-Flo Service Kit for Pressure-Flo 6000 
• Laguna Pressure-Flo Service Kit for Pressure-Flo 10000 
• Laguna Pressure-Flo Service Kit for Pressure-Flo 14000