Vet’s Kitchen is launching an advanced nutrition range of single source protein dry cat food called Ultra Fresh Cat Food this month.

With an ultra-high 80% meat content, the company believes their research and use of a pioneering cooking process will set a new standard in the dry cat food sector in the UK.

The food has been specifically formulated to be more aligned to a cat’s unique physiological needs and that of an obligate carnivore which requires high levels of fresh meat. The ingredients are prepared using a gentle approach to cooking which helps preserve nutrients and provides optimum digestibility and greater palatability.

Jenny Philp, Managing Director at Vet’s Kitchen, explained: “Using our vets’ extensive feline knowledge combined with one of the most innovative manufacturing technologies in 50-years, we set out to create a new dry cat food most closely aligned with a cat’s natural carnivorous diet.

"We know their natural diet contains around 60% protein but in fact the average protein content in cat food is about 30%, much of which is from inappropriate vegetable sources.

We believe our revolutionary new cat food has the highest level of digestible single source meat protein (in this case chicken) in the UK and it also benefits from moderated ash levels.”

In line with Vet’s Kitchen’s product range, the Ultra-Fresh Cat Food is also rich in naturally active ingredients such as natural diuretics, dandelion and parsley, Antioxidants and Omegas.

Vet’s Kitchen’s Ultra Fresh Cat Food range is the first dry cat food in the UK to contain ultra-high levels of fresh meat (60%). The fresh meat has been slow-cooked using a new patented process which locks in all the nutrients to deliver greater protein digestibility, restoring their natural metabolism, helping to maintain their slender physique and combat the growing issue of feline obesity.

Vet’s Kitchen will be supporting the launch with a national advertising, PR and Social Media campaign with two feline Brand Ambassadors, ‘Che’ Pudding and ‘Agent’ Spook (top left) which underlines the “revolutionary” nature of the Vet’s Kitchen formula by calling for cats to sign up and “Be Part of Our Revolution”.

Packed in practical stand-up re-sealable bags for long-lasting freshness, the first variety is Grain-Free Ultra-Fresh 80% Chicken and available in the following pack sizes: 

• 110g (2 days complete): SRP £1.39
• 385g (1 week complete): SRP £3.99
• 770g (2 weeks complete food) SRP £6.79