In This Issue
Fish4Dogs' first-ever TV ad campaign starts in May
Advertising watchdog warns CEVA over Adaptil claims
Real food for the changing seasons
Smartphone giants Huawei joins forces with RSPCA to help find home for UK’s unwanted pets
PFMA delighted with positive member feedback
EUKANUBA reveals lifetime of love between owner and dog
Natures Menu expands Natural Raw Nuggets Range
Family fun charity day at award-winning pet store
‘Animal OBE’ for devoted Service Dog
PetSafe Brand launches behavioural training products
Get your own copy of Pet Trade Xtra
Suspended prison sentence for thief who stole from Pets at Home store
Former owner of 4Paws kennels raided by RSPCA banned from being company director
Henry Bell launches own wild bird care brand
Ceva launches feline hypertension initiatives
Kitten saved by PDSA after eating toxic pollen
Colourful new season Koi carp now available
Rabbits 'not for sale' at Pets at Home stores over Easter
The best of the previous Pet Trade Xtra
Advertising watchdog rules that “home-cooked” pet food claims are misleading
Pets at Home stories hit the headlines
Pet trade staff are seeing big rises in basic salaries
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PFMA delighted with positive member feedback
 

New survey taken by Pet Food Manufacturers' Association members confirms reasons why pet food manufacturers value the trade body. An impressive 100% confirmed the effectiveness of PFMA as overarching industry representative. 

 

The most valuable benefits of membership were ranked as:

  1. Technical support 94%
  2. Increased credibility 92%
  3. Committees and Working Groups 85%
  4. Lobby Influence 83%
  5. Networking 81%
  6. Educational Material 79%

Deputy Chief Executive, Nicole Paley, responds to this feedback: “PFMA represents over 90% of the UK pet food industry with 85 companies in membership. Over the last 15 years, PFMA membership has doubled and diversified - we now have dedicated working groups focusing on feed for birds, fish and a group of commercial raw producers."

 

Nicole continues: "With this growth and diversification, we are delighted to have received such positive feedback particularly after an extremely busy year.  As a small team, we have had to balance our increased focus on Brexit with ‘business as usual’ so it’s testimony to the hard work of the team and the ongoing commitment of our members that our technical support, ongoing working groups and educational material has been so highly valued." 

 

To find out more about PFMA, membership and nutrition advice, please visit pfma.org.uk or contact the team at info@pfma.org.uk

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