In This Issue
Dragons' Den firm takes pet food market by storm
Popular pet and garden supplies store faces the axe
Canine trackers solve biggest missing dog case to date
Pet food industry unites on animal welfare
PATS Telford set to be another ‘sell out’ event
Council fines for not microchipping a dog vary by 500% depending on where you live
Independent pet store celebrates National Pet Month
Webbox Natural launches first national TV ad campaign
Group55 wins Scale-Up Business of the Year Award
Bestpets sponsors British Dog Grooming Championship
Get your own copy of Pet Trade Xtra
Burns listed in Sunday Times Top 100 Private Companies
How to feed a senior dog – comprehensive expert paper
New Ruffwear gear for running with dogs
PIF launches new online education portal for pet professionals
Agria’s Anna Thomas named Young Marketer of the Year
Appeal for information after man spotted dumping hamster
CSJ foiled!
The best of the previous Pet Trade Xtra
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
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Innovative dog toy hits UK market and is destined to be a bestseller


PetBloon, the innovative new dog toy which set tales wagging at PATS Telford last September, has finally hit the pet market in the UK and is set to be a massive success.


After a year of product development and testing, PetBloon is finally available to dog owners everywhere in Briatin.


The company behind PetBloon, BloonCo Ltd, started life as a developer of children’s toys. The first product it launched was the BubaBloon, a cotton fabric cover for balloons, which transformed an ordinary balloon into a light and floaty, durable ball making balloons safer for the under-5s to play with. That was in 2015!


BloonCo Ltd CEO Lorna Edwards said: “In 2016 I was at Pet Asia Fair in Shanghai and was amazed at the size of the show but was astonished at the lack of innovation in the toy market. 


“Indeed that year it was clear that the route suppliers were taking was in the diversity of pet foods and grooming products.


“I returned from that trip thinking that we were definitely onto something with PetBloon. 


 “2017 saw us introduce the concept at PATS Telford, ideally for customer feedback on product and packaging, it exceeded our expectations and attracted over 200 stand visitors.


“Wind forward to 2018 and we have orders from two UK distributors, a major UK retailer and several small independents who will all be stocking from April.  Switzerland and The Netherlands are in the process of ordering.


 “Our product testers have all returned with positive feedback, albeit the smaller breeds (under 10kg) being the target market but larger dogs are not excluded. 


“The toy is all about interactive fun play with your pet and quite simply is a light fabric cover for balloons, it’s the only full size ball you can put in your pocket, wash and use again indoors.  If the balloon pops the balloon is easy to replace. 



“With an RRP of £9.99 you will receive a PetBloon cover and 3 balloons to get started with.  Replacing balloons is easy and can be purchased online or from any good balloon stockist on the High Street.”


PetBloon will be exhibiting at InterZoo Nuremberg in May (Hall 3, stand 308).


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