In This Issue
Wet pet food creates significant carbon ‘pawprint’, claims new research
Award-winning pet store set to move into new premises
Pets at Home hit by higher energy and freight costs
‘Greyhound Racing KILLS’ claim wasn’t misleading, rules advertising watchdog
PARK LiFE adding new flavours and treats as range grows
Tuft Global announces second round of investment
Dorwest Herbs rewarded for online performance
Niki French of Pup Talk wins prestigious award
Furr Boost does the product innovation double
Pet tech brands team up to tackle separation anxiety
Pet trade owner wins top sustainability award
Ruffwear set to run with new collection
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Independent retailers boycotting Black Friday sales
PR consultant on a winning streak
Mr Bug brings out ‘grubby’ gift box
IVC Evidensia prioritises non-accidental injuries support
Mobile app for veterinary professionals
Global recognition for UK pet brand
Rawgeous introduces new Turkey recipes for Christmas
The best of last edition of Pet Trade Xtra
PIF Awards celebrate the Best of the Best
Winners of the prestigious PIF Awards revealed
Experienced pet shop managers open own store
National pet retailer gives staff £600 cost of living payment

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Tuft Global announces second round of investment


Tuft Global – the innovative grooming app for dog owners to find, book and review groomers – has announced it will open its Seed A investment round worth up to £2.2 million early 2023.


Despite the cost-of-living crisis impacting consumer spending, the pet tech brand has seen Month on Month booking grow by 9% since the start of the year, highlighting grooming as a necessary expenditure for dog owners.


With the huge increase in pet ownership over the last two years, alongside one in three households owning a dog, the demand for pet care has boomed, enabling Tuft to expand its software into Spain after just one year on the market and grow its team.


Joining as a Customer Services Manager, Jose Salas has 7+ years of experience in customer service within several different industries. Jose’s responsibilities include creating and upholding Tuft’s service procedures, translating manuscripts from English to Spanish, and providing solutions to customer inquiries for both Spain and the UK.


Overseeing the sales within Spain, Diego Pecchini has joined the team as a Sales Representative with over 5+ years of experience. Diego will be generating leads, providing software demonstrations, and onboarding new groomers in both Spain and the UK.


This success coincides with the innovative software raising a whopping £304k of external investment and its founder and CEO, Chloe Smith, being shortlisted as a 2022 Service Industries Entrepreneur of the Year finalist at the Great British Entrepreneur Awards.


Commenting on the growth, Chloe said: “Expanding into the European market has always been a goal of mine when I started Tuft in 2021 and I am so thrilled to be launching the software into Spain after just one year and opening a new round of funding in January.


“Despite the cost-of-living crisis, pet health remains at the forefront of people’s mind, evident in our significant increase in downloads and bookings in-app this year. This shows that now is the perfect time to invest in the pet care sector and we’re all so excited to accelerate Tuft’s next stage of growth.” 


Find out more about Tuft here:

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