In This Issue
Wet pet food creates significant carbon ‘pawprint’, claims new research
Award-winning pet store set to move into new premises
Pets at Home hit by higher energy and freight costs
‘Greyhound Racing KILLS’ claim wasn’t misleading, rules advertising watchdog
PARK LiFE adding new flavours and treats as range grows
Tuft Global announces second round of investment
Dorwest Herbs rewarded for online performance
Niki French of Pup Talk wins prestigious award
Furr Boost does the product innovation double
Pet tech brands team up to tackle separation anxiety
Pet trade owner wins top sustainability award
Ruffwear set to run with new collection
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Independent retailers boycotting Black Friday sales
PR consultant on a winning streak
Mr Bug brings out ‘grubby’ gift box
IVC Evidensia prioritises non-accidental injuries support
Mobile app for veterinary professionals
Global recognition for UK pet brand
Rawgeous introduces new Turkey recipes for Christmas
The best of last edition of Pet Trade Xtra
PIF Awards celebrate the Best of the Best
Winners of the prestigious PIF Awards revealed
Experienced pet shop managers open own store
National pet retailer gives staff £600 cost of living payment
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IVC Evidensia prioritises non-accidental injuries support

 

A leading practice group used its time at London Vet Show 2022 to highlight its ambitious initiative to tackle domestic abuse by offering more support for vets and vet nurses to report non-accidental injuries (NAIs).

 

IVC Evidensia colleagues handed out thousands of stickers with QR codes on them that send vets or nurses concerned about NAI cases in animals to direct and confidential support from IVC Evidensia’s Welfare team.

 

The team at stand R75 gave out over 2000 stickers across the two-day event, meaning they ensured that over 40% of those who attended London Vet Show would have access to this much-needed support.

The scheme being offered universally to the profession could also significantly impact the lives of people in unsafe domestic situations around the country. 

 

The NAI support was first announced as an initiative that IVC Evidensia staff could use in November 2020, spearheaded by David Martin, Group Veterinary Welfare Advisor. It originally consisted of a series of posters and webinars educating staff and raising awareness of complicated cases during the pandemic, when statistics for domestic violence were on the rise.

 

David Martin commented: “We then decided to roll it out to all UK practices in 2021, relaunched as a universal resource after a report from the Dogs Trust found that the majority of domestic abuse cases in the home also involved an animal being abused.

 

“Through this support network, our welfare team have enabled countless patients (and at times, vulnerable people) to be extracted from abusive environments and have secured convictions.

 

“By giving out the QR code stickers at London Vet Show, we hope that more vets and nurses are able to make use of this fantastic support network and we, in turn, are able to assist many more vulnerable patients and people in getting the help that they need.”

How does the NAI support initiative work?

The NAI support network set up by IVC Evidensia’s Welfare team is integral to helping UK practices report complex cases and to ensure there is adequate support for vets and nurses who may face a difficult decision to make in-practice.

 

It is suggested that the stickers should be stuck to a dangerous drugs cupboard or other visible surface in practice, with the QR code taking users to an online form.

 

By filling in the form online, a vet or nurse would then be contacted by a member of the welfare team, who would provide vital support for cases that can be stressful, as well as logistically and legally complicated. 

 

The best part is that the support is available for all UK practices, whether they are a part of IVC Evidensia or not. 

 

This support is available all year round with a response time of just a couple of hours. If the form is completed out of hours, then it will be responded to on the next working day. 

 

Find out more about NAI support on the IVC Evidensia website here.

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