The Grain Free dog food sector continues to perform well in the UK, and James Welbeloved is adding a new option with the launch of Grain Free Wet pouches for dogs, an extension to the success of the company’s Grain Free dry foods.

Almost 48 % of UK dog owners feed both wet and dry foods to their pets, and 38% of owners have shown an interest in gluten free or Grain Free pet foods. 17% have also indicated their willingness to pay higher prices for grain free options.

Alison Sudbury, James Welbeloved marketing director, says: “The ‘humanisation’ of pet nutrition is well-documented, and the growth of Grain Free pet foods is part of that.

"There is clearly a need for some sensitive pets to have a Grain Free diet, and by expanding our Grain Free option into Wet pouches we are making sure that all owners now have the choice to feed both wet and dry Grain Free food.

"James Welbeloved Grain Free Wet pouches are made to the same exacting standards we apply to all our products.”

Available in Turkey or Lamb with Vegetables, and in Puppy/Junior, Adult and Senior dog options,  James Welbeloved Grain Free Wet pouches are suitable for feeding alone or as a tasty topper to the company’s Grain Free kibble range.  If used for mixed feeding, the company recommends checking feeding guidelines on pack.

Presented in a chunks in gravy format in 100g sachets, James Welbeloved Grain Free Wet can be sold as single sachets or outers of 12. The company’s Grain Free option also includes wet food for cats, dry foods for dogs and cats, and dog treats.

For more information, contact your James Wellbeloved business manager, visit www.wellbeloved.com, or call 0845 300 4890.