In This Issue
10 ways to help independent pet shops thrive
Well-established North Norfolk pet shop for sale
Pets Choice promotes UK manufacturing with new logo
Cornish pet shop up for sale for £195,000
Butcher's named in The Times' Top 100 profit list
PATS Telford set to be a 'sell out' - 81% of stands booked
Demand for Nose-It! K-9 Pet Ball soars after TV coverage
Animal sanctuary takes over running of pet shop
PetQuip Awards launch receives enthusiastic welcome
Retailers urged to get behind the Chuckit! Challenge
Devonshire dog treats embraced by national pet retailer
Eukanuba responds to consumer shopping trends
50 firms in PetQuip-organised British pavilion at Interzoo
Get your own copy of Pet Trade Xtra
Pets at Home cancels Chief Finance Officer appointment
Wanted! Sales Team Manager at Beco Pets
Chevron feeder is soaraway success for Supa
Pooch & Mutt welcomes two new starters to team
Excellent feast for ferrets
Ancol’s 2016/17 catalogue is out now
Animology gallops across the world
BETA International on target for successful 2017 trade fair
TopLife reveals new look website
New pets department to open at Webbs
PFMA welcomes new chairman
MedicAnimal launches new ‘Fugly’ campaign
Sneyd’s Wonderfeeds launches new grain free hypoallergenic puppy food
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MedicAnimal launches new ‘Fugly’ campaign

MedicAnimal, Europe’s leading online pet healthcare retailer, has launched its new ‘Fugly’ marketing campaign to customers.

‘Fugly’, an abbreviation of ‘Fabulously Ugly’, uses images of pets of different shapes and sizes, in funny and quirky situations.

The campaign aims to build on MedicAnimal’s founding principles, promoting the need for owners to look after their pets on the inside as well as the outside, to avoid feeding them low-quality food, and to make sure they are aware of basic healthcare tips for their companion’s well-being

The campaign will be running on YouTube, Facebook, online and across the London Underground.

Camille Genevard, Sales and Marketing Director, said: “Our intention is to create a fun and thought provoking campaign to encourage owners to think about the health of their pets and their well-being. For example, a lot of people don’t realise that low quality food in particular is simply not good for their pets or that you need to brush your pet’s teeth.

“One of the ways to get that message across was to make sure our ad shows a wide, diverse range of pets.

"We want to make sure owners remember this message and continue to celebrate their pets, whether little or large, old or young, fluffy or furry. This goes to the very heart of our campaign. We also want to reflect to the reality and variety of pet ownership up and down the country.

"Care with A Conscience is at the heart of everything we do, and we’ve been working very hard to make proper pet care products affordable for almost a decade.”

Watch the 'Fugly' video by clicking here

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