In This Issue
10 ways to help independent pet shops thrive
Well-established North Norfolk pet shop for sale
Pets Choice promotes UK manufacturing with new logo
Cornish pet shop up for sale for £195,000
Butcher's named in The Times' Top 100 profit list
PATS Telford set to be a 'sell out' - 81% of stands booked
Demand for Nose-It! K-9 Pet Ball soars after TV coverage
Animal sanctuary takes over running of pet shop
PetQuip Awards launch receives enthusiastic welcome
Retailers urged to get behind the Chuckit! Challenge
Devonshire dog treats embraced by national pet retailer
Eukanuba responds to consumer shopping trends
50 firms in PetQuip-organised British pavilion at Interzoo
Get your own copy of Pet Trade Xtra
Pets at Home cancels Chief Finance Officer appointment
Wanted! Sales Team Manager at Beco Pets
Chevron feeder is soaraway success for Supa
Pooch & Mutt welcomes two new starters to team
Excellent feast for ferrets
Ancol’s 2016/17 catalogue is out now
Animology gallops across the world
BETA International on target for successful 2017 trade fair
TopLife reveals new look website
New pets department to open at Webbs
PFMA welcomes new chairman
MedicAnimal launches new ‘Fugly’ campaign
Sneyd’s Wonderfeeds launches new grain free hypoallergenic puppy food
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Demand for Nose-It! K-9 Pet Ball soars after TV coverage


Television coverage during Crufts has created a surge of interest in the American-made Nose-It! K-9 Pet Ball, distributed in the UK by AmPet Products.

Sales and Marketing Director Alex Wilson and his Siberian Husky Arapahoe made their television debut on Channel 4 discussing ways to help mentally stimulate dogs.

“The Nose It! Ball was a big hit at Crufts and it was great to see Arapahoe demonstrate the toy on national television,” said Alex. “This is one of the most exciting dog toys on the market and I use it extensively with clients’ dogs as well as distributing them to pet retailers throughout the UK.

“There has been huge interest since the TV appearance, especially with retailers visiting our stand at PATS Sandown.”

The Nose-It! K-9 Pet Ball is a ‘toy with purpose’, keeping pets engaged, moving and entertained for hours. It is designed with an intuitive one-roll-at-a-time design which keeps pets in control and rewards them as they ‘nose-it’ around.

Besides being super interactive, it helps channel a pet’s energy, anxiety, boredom or bad behavior, making the toy a fun, purposeful and entertaining product. It can also be useful to slow down fast eater.

Jim Ruder, who manufactures the ball in America, said: “We are very excited that the ball is selling well in the UK. Here in the US the canine version is one of a range of Nose-It! Balls that includes a separate range for horses and one for use in zoos. This is a wonderful product to help lower the stress level of dogs and also be part of a pet’s overall wellness programme.”

The Nose-It! K-9 Pet Ball is available in Red or Blue, and Flex (stronger with less Flex) or Flex Plus (designed to Flex and give). The ball holds up to two cups of dry food, is dishwasher safe, and is made with FDA food grade material.

For further information on the Nose-It! K-9 Pet Ball contact Alex Wilson by email alexw@ampet.dog or call 0330-088-1673.
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