In This Issue
Leading pet food firm buys rival company
Change dogs' llves. Stock real food!
Arden Grange lightens up for sensitive seniors
100 companies sign up to exhibit at PATS Telford...and there's still over six months to go before the big event
Carnilove hunts for first-ever brand ambassador
Launching at Crufts: the smart-tech germ-busting dog bowl that combats bacteria including MRSA
Mutneys returns to Crufts for 22nd year running
Oscar and Hooch team up with Medical Detection Dogs
Poppy’s Picnic to fly the flag at national awards
Something fishy on the WOOFS stand at Crufts
ADAPTIL and FELIWAY launch Pet Anxiety Month in March
Get your own copy of Pet Trade Xtra
Roger Mugford stepping down as CEO of Company of Animals
Top-level speakers will provide topical advice at international trade event
Pet shop owner left 'heartbroken after break-in
Pests hate CSJ’s Billy No Mates!
Scruffs to display luxury bedding at Crufts in March
Vince the Vet detox remedies for cats and dogs
Pet medicine firm raises £8m in funding
The best of the previous Pet Trade Xtra
Aldi launches new range of dog accessories
Pet store to stop stocking animals amid welfare concerns
Billy + Margot set to showcase new range at Crufts
Is insect protein the future of pet food?
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Billy + Margot set to showcase new range at Crufts

Premium dog food brand Billy + Margot is to showcase their exclusive new product range to visitors at this year’s Crufts.

 

Billy + Margot, official sponsors of the dog show for the first time this year, will use the opportunity to unveil its new range of products ahead of the official launch into the UK market later this year. 

 

Products vary from the exclusive iced-treats range through to feeding solutions across dry, wet, chilled, and raw.

 

This latest range of unique recipes uses high-quality protein and a superfood blend that has been carefully selected for the health and wellbeing of dogs. As well as using single animal proteins, the new range also offers exciting novelty wild meats, including wild boar.

 

Canine nutritionist and founder of the Billy + Margot range, Marie Jones, said: “I’m delighted Billy + Margot will be returning as official sponsors of Crufts this year; it’s an important platform from which to showcase our new range. I will be based at the Billy + Margot stand (Hall 3, Stand 20), and look forward to giving visitors a first-look at our exciting new products”.

 

The new products will be available to sample, buy and order from the show stand, with exciting exhibition deals available on the day.

 

As part of the Crufts visitor experience, Billy + Margot will also be holding a ‘Dogs’ Dinner Party’ at their stand, on each day of the show. This sensory dining experience, put on especially for invited dogs and competition winners, will allow a range of breeds to taste meals inspired by Billy + Margot’s new products. Dinner will be accompanied by detailed explanations from Marie Jones on the health benefits of specific ingredients for dogs’ complex dietary needs and aims to support consumer knowledge on the importance of a healthy and balanced diet for dogs.

 

Billy + Margot will announce full details of their exciting new products as part of their official UK launch later in Spring. The full range will be available to buy from UK retailers from Summer 2019.  

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