Premium dog food brand Billy + Margot is to showcase their exclusive new product range to visitors at this year’s Crufts.

Billy + Margot, official sponsors of the dog show for the first time this year, will use the opportunity to unveil its new range of products ahead of the official launch into the UK market later this year. 

Products vary from the exclusive iced-treats range through to feeding solutions across dry, wet, chilled, and raw.

This latest range of unique recipes uses high-quality protein and a superfood blend that has been carefully selected for the health and wellbeing of dogs. As well as using single animal proteins, the new range also offers exciting novelty wild meats, including wild boar.

Canine nutritionist and founder of the Billy + Margot range, Marie Jones, said: “I’m delighted Billy + Margot will be returning as official sponsors of Crufts this year; it’s an important platform from which to showcase our new range. I will be based at the Billy + Margot stand (Hall 3, Stand 20), and look forward to giving visitors a first-look at our exciting new products”.

The new products will be available to sample, buy and order from the show stand, with exciting exhibition deals available on the day.

As part of the Crufts visitor experience, Billy + Margot will also be holding a ‘Dogs’ Dinner Party’ at their stand, on each day of the show. This sensory dining experience, put on especially for invited dogs and competition winners, will allow a range of breeds to taste meals inspired by Billy + Margot’s new products. Dinner will be accompanied by detailed explanations from Marie Jones on the health benefits of specific ingredients for dogs’ complex dietary needs and aims to support consumer knowledge on the importance of a healthy and balanced diet for dogs.

Billy + Margot will announce full details of their exciting new products as part of their official UK launch later in Spring. The full range will be available to buy from UK retailers from Summer 2019.