In This Issue
Award-winning Pure Pet Food to appear on Dragons' Den
Scampers charge 5p for carrier bags with money going to charity
Bermuda and ChapelWood brands bought by Scotts
New Pedigree Dentaflex – a new oral care chew for dogs
The Garden Centre Group to rebrand as Wyevale Garden Centres
Grooming specialists choose PATS Harrogate to showcase products
Exclusive PIF insurance package launched for dog groomers, pet sitters and pet walkers
Pioneering dog wrap soothes anxious pets in an instant
Is this the smartest cat feeder ever?
Positive signs of growth in the pet industry
Happy Paws wins prestigious award for the Easy-Tie
Collarways partner with Pampered of Milan
Ambulance service for dogs in Italy
Blooming Pet Products gets a facelift!
Nestlé strengthens commitment in Mexico
8in1 Delights dog treats developed by vets
Pet Trade Xtra New Products Guide
BETA introduces breed specific nutrition
The UK’s Number 1* normal nutrition specialist brand is proud to announce the launch of the new BETA Breed Specific Range.
Read more»
Find out how Pet Trade Xtra can help to promote your business and products.

Contact for all editorial matters

Or to discuss advertising and sponsorship opportunities.
BETA introduces breed specific nutrition

The UK’s Number 1* normal nutrition specialist brand is proud to announce the launch of the new BETA Breed Specific Range.  As dog breed groups have similar characteristics and needs, BETA Breed Specific products offer high quality and Complete Dry Dog nutrition tailored for the 4 most popular breed families – Spaniels, Shepherds and Setters, Terriers and Retrievers.

The Advanced Nutrition category is currently the only segment of the market offering tailored nutrition for a variety of different breed types.  Pet owners believe their dogs are special and those shopping for Normal Nutrition brands in the Specialist channel are likely to be looking for tailored, quality nutrition too.  PURINA, with its 85 years of expertise in dog nutrition and behaviour has carefully developed the Breed Group Specific range offering tailored nutrition for specific breed groups.

It is important for consumers to understand how each recipe is tailored to the individual needs of the different breed types and the new pack format allows simple communication of the benefits for each breed.  There is also a strong visual link on front of pack to the breeds they are developed for and the imagery used.

Here is a summary of how each recipe has been specifically formulated for each breed type:

  • Spaniels are lively by nature which means they need a food that will sustain their energy needs throughout the day.  BETA Spaniels is specially formulated with high levels of protein and fat to help them maintain their extremely active nature and vitality for life.  Also suitable for hunting dogs.
  • Shepherds and Setters are natural born explorers but they can be more prone to sensitive digestion.  BETA Shepherds and Setters is specially formulated with ingredients that are easy on dog’s intestines and contains all the right nutrients to help keep muscle mass in peak condition.
  • Terriers are always on the lookout for adventure and love a good run around in the hope of finding it.  BETA Terriers formula is a balanced mix of nutrients designed to replenish energy, help maintain muscle mass and help keep bones strong and healthy.
  • Retrievers love playtime – and they also love mealtimes.  BETA Retrievers is a specially balanced formula with all the nutrients needed for a healthy, active life but with reduced fat levels compared with BETA Adult to help keep optimal body condition.

For more information please contact your PURINA Business Development Manager or visit

*Reg. Trademark of Société des Produits Nestlé S.A.

*IRI value share – Total pet specialist w/e 9th Nov 2013 (excluding PAH)

Facebook Twitter LinkedIn
Email Newsletter Software by Newsweaver