Forthglade backer invests £5m in Barking Heads
Piper, the UK’s leading specialist investor in consumer brands, has increased its presence in the natural pet food sector by investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands...
Piper, the UK’s leading specialist investor in consumer brands, has increased its presence in the natural pet food sector by investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands.
Piper’s investment into Pet Food UK is the second into the natural pet food sector, following the 2015 investment into Forthglade, the Devon-based producer of natural wet food for dogs and cats.
Pet Food UK was founded in 2009 by Paul Hunter, Dave O’Regan and Jim Moloney. They met and worked together in the pet food industry at Nutro, and Paul had previously run his own kennels business.
Dissatisfied with the quality of dog and cat food on offer, the trio set out to develop a solution. Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges, formulated with the highest quality ingredients sourced from the UK.
With quirky names such as ‘Fat Dog Slim’ and ‘Purr-Nickety’ and highly distinctive packaging, the products have helped simplify buying pet food for consumers in an increasingly complex and crowded market.
In 2015, the company introduced the AATU brand, a super-premium product following the 80/20 rule (80% meat, 20% vegetables) which is the world’s first single protein source dry pet food.
Today the Pet Food UK brands are sold in more than 1,500 stockists in the UK including Pets At Home, Jollyes, Tesco and a large number of independent pet food specialists. With revenue exceeding £10m, the company is set to continue its rapid growth both in the UK and internationally. Sales across Scandinavia, Ireland, Russia and the Czech Republic currently represent nearly 30% of the business. The company employs 20 staff from its office in Hemel Hempstead.
The Pet Food UK deal is the final investment from Piper’s £107m, fifth fund.
As part of the deal, Mark Escolme joins as chairman. Previously at Spillers, SC Johnson and Findus, he was most recently the driving force behind the successful growth of Gü Puddings.
Paul Hunter, managing director of Pet Food UK, said: “We had a number of opportunities for investment, but selected Piper because of their deep knowledge and understanding of the sector and their ability to help us accelerate and manage our growth successfully.
“We’ve already started working with the Piper team and look forward to using their expertise in brand marketing, international sales, ecommerce and development of the team to help us grow.”
Libby Gibson, of Piper, said: ‘”The £250m natural pet food market continues to be an area of high growth as consumers are increasingly and justifiably concerned about what they are feeding their pets.
"Backing the team behind Barking Heads, one of the leading premium natural dry pet food brands, complements our investment in Forthglade which is focused on the premium natural wet food sector.
"Both investments demonstrate our commitment to finding market leading brands in sectors we believe have significant growth potential. The two businesses will continue to be run independently.”
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Paul Hunter, the managing director of Pet Foods UK, has revealed to Pet Trade Xtra that the investment by Piper will help the company to grow and create new jobs...
"This investment has come at an extremely important time for us," said Paul. "We are projecting very strong growth over the coming years and Piper's expertise, knowledge and funding will enable us to 'super charge' this growth."
Despite a busy and hectic schedule following the announcement of Piper's investment, Paul still found time to answer our questions about the future for Pet Food UK.
Will it enable you to grow the business faster than in the past?
Absolutely! We are very strong and knowledgeable in our field of expertise, 'Ultra-Premium Pet Nutrition', but we are very aware of our weaknesses. This was all part of the decision to join the Piper portfolio. Already there are marked changes that have happened and already these are showing positive results.
Do you think it will lead to job creation?
Yes, this is a major area we are focusing on and have already started interviewing. We have a recruitment plan in place that will see our staffing levels almost double. We have not long moved into new premises. These premises have been designed with two things in mind. Firstly, pleasure - we spend most of our waking life at work along with our colleagues and the environment needs to exude happiness and energy. Just come along to the building to see how we work. Secondly, the property has been designed and is already equipped with all the work stations, phones, etc to accommodate the growth. We want our staff to be very happy and to look forward to coming into the office!
Is the pet food market becoming a more challenging place?
It is, but the challenges aren't insurmountable by any means. There are more and more brands, whether independent, private brands or ghost brands (retailer own brands), trying to make their way in the market. If you stay true to your beliefs, innovate and keep your ethos and brand standards, there will always be growth and opportunities.
Have you got exciting new products in the pipeline?
We have a lot of fresh ideas and some lovely and exciting products coming through over the next year. We don't bring new products to market just for PR attention, they need to have a purpose and earn their place on our retail customers' shelves. Customers (owners) see through faddy products and this approach isn't something we believe in. We are painstaking in our methods - it took me three years to find the right wet food recipe and manufacturer!
You must be proud of what you've achieved with the company so far but do you think this investment will lead to even greater things?
The three musketeers they called us, out of the fire the phoenix flew! What Dave O'Regan, Jim Moloney and I have achieved over the last eight years has been incredible. However, we very often don't see it and have to take time to sit and digest and look and listen to what we have accomplished. But I really and truly feel that was our 'warm up' and, along with Piper, we will take our brands to the places they deserve to be in the UK, Europe and globally. We have a simple core belief in our brands and the company behind them - we are extremely excited about the future.
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US chilled pet food brand Freshpet, one of the fastest growing pet food companies in North America, has reached a deal with Tesco to see its products in 300 of its UK stores.
The range of fresh, natural, less-processed pet food will be merchandised in unique Freshpet branded chiller cabinets for the pet aisle.
Freshpet claims its partnership with Tesco is evidence of a desire by the two companies to transform the way people feed their pets whilst growing the category through innovation.
Freshpet Co-Founder and Europe’s MD Cathal Walsh says: “Freshpet started ten years ago with a single-minded mission to bring the power of real, fresh food to dogs and cats.
"We are proud to have been able to make a difference to the lives of US pet parents and their beloved pets, at the same time as helping American retailers transform the pet category and drive incremental growth via shopper conversion and trade up.
“Our aim is to replicate this in the UK, bringing our passion for fresh, real food to Britain’s pets and their owners. We’re delighted to be partnering with Tesco who has clearly recognised that Freshpet meets a specific need amongst pet parents who are looking for high quality, fresh chilled food for their furry friends – with none of the nasties of more traditional brands.”
In 2016, Freshpet and Tesco undertook a pilot scheme of the fresh concept in 50 Tesco stores across Britain and Northern Ireland, which resulted in the retailer extending distribution to 300 of its stores nationwide.
Paul Jones, Pet Category Buying Manager at Tesco, comments: “Fresh is a completely new concept in the UK but from our initial trials we know that it’s the right thing for us to offer our customers and their pets at this time, who are increasingly looking for better quality, less processed, natural pet food choices which reflect their families’ changing lifestyles.
“Innovating in fresh demonstrates that Tesco is thinking differently about pets, as well as providing another reason for pet owners to shop more frequently in our stores and online. It allows us to deliver value through convenience for shoppers by offering a ‘one stop shop’ for innovative, quality pet food products. In addition, it’s an opportunity for us to really drive the category forward in a brand new direction for UK retail.”
In Tesco, the range includes meals for both dogs and cats across 12SKUs, including Chunky Chicken with Turkey & Garden Vegetables for dogs, and cat Tender Chicken Bites.
Freshpet believes in the benefits that fresh, wholesome food can provide and has created recipes that help promote a healthier, more active lifestyle for dogs and cats.
All Freshpet foods are:
- Fresh meat-based with vitamin-rich fruits and vegetables
- 100% complete and balanced
- Refrigerated for freshness, just like fresh human foods
- All natural, with NO preservatives
- Free of corn, wheat, soy by-products or fillers
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New national reptile welfare centre launched
The Pet Charity and Hadlow College have announced the development of a pioneering new centre of welfare excellence for reptiles and amphibians, based at Hadlow College in Kent...
 The Pet Charity and Hadlow College have announced the development of a pioneering new centre of welfare excellence for reptiles and amphibians, based at Hadlow College in Kent.
The National Centre for Reptile Welfare (NCRW) will be the first centre of its kind in the UK and will provide refuge and care for reptiles and amphibians with the aim of finding ideal new homes for them.
Reptiles will move into and out of the centre through an established logistics network, meaning that reptiles from anywhere in the UK can be rehomed through the new service.
The NCRW will be developed in partnership with the Pet Industry Federation and the Reptile & Exotic Pet Trade Association.
Tim Wass MBE, chair of The Pet Charity said: "Reptiles are now the fourth largest group of pet animals in the UK after dogs, cats and fish. As with the keeping of any animals, there is always a need for rehoming and rehabilitation.
"The Pet Charity has a wonderful opportunity to pioneer this exciting new project and to be part of a solution which matches up new owners with unwanted reptiles.
"Being based at Hadlow College means that the NCRW will be uniquely placed to provide students from Hadlow College with first-hand experience of reptile husbandry and of being able to work and study in a live rehoming environment.
"The project could not have got off the ground without the support of Hadlow College. Their vision and shared determination to see this ground-breaking project develop is integral to its success, and the trustees of The Pet Charity are grateful for their vital contribution."
Chris Newman, trustee of The Pet Charity and project co-ordinator for the NCRW, continued: "I have for many years felt that a centre which provides a re-homing service for reptiles is long overdue, and I am delighted to be in a position to see such a project come to fruition.
"Whilst rehoming is central to the NCRW’s existence, it will also provide a gold standard for reptile welfare, something which is fundamental to the project, given the centre’s partnership with educating the next generation of animal management graduates."
The NCRW project will be introduced to the public at the Hadlow College lambing weekend on 11-12 March, and thereafter, the centre will be equipped ready for a full launch in the middle of 2017.
Further details will be available on The Pet Charity’s website www.thepetcharity.org.uk/ncrw
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PATS Sandown is gearing up for another memorable exhibition as more than 140 exhibitors get set to showcase a record number of new products at the event on Tuesday and Wednesday, March 21-22.
The two-day show is creating a buzz of excitement in the pet industry with companies eager to unveil their latest launches for the new season.
The Surrey and Esher Halls at Sandown Park will be packed with stands showcasing innovative new products, and visitors to the show will be greeted by a host of new faces as well as PATS regulars.
The positive mood amongst exhibitors was summed up by Pet One, a new exhibitor at PATS Sandown.
Managing Director Mark Winter said: “We are very excited to be presenting our Pet One and Avi One brands to retailers in the South for the very first time. PATS is the ideal platform for us to do this in an effective manner. Pet and Avi One have long been successful brands in other countries but have never been rolled out by the group in the UK.”
Beaphar is celebrating its 75th anniversary at PATS Sandown this year, and Marketing Communications Executive Vicky Le Fanu commented: “It’s an exciting time for the company as we continue to strengthen relationships with new and existing customers. Our stand will be buzzing with activity, new products, exclusive show deals, prize draws and much more.”
Beco Pets is gearing up for its biggest PATS show ever following the recent successful launch of Beco Food for Dogs. Toby Massey, Beco Pets' co-Founder, said: “The widespread international interest in our new range is very exciting. It's great to see so many people joining what we call 'The Meat-Meal-Free Revolution’.”
SnuggleSafe exhibited their pet accessories at PATS Telford and were so impressed the company are showcasing their products at Sandown for the first time. Director Chris Kavallares said: “SnuggleSafe see PATS as a great platform to showcase our fresh new product innovations, especially as Spring is around the corner."
Armitage Pet Care have lined up an impressive list of ‘show-only’ deals for their retail customers, and the company’s Tina Cockayne added: “We’re really looking forward to PATS Sandown, where we will be showcasing lots of fantastic new products for 2017 and our amazing new look Christmas range.”
Marriages like to theme their stand, having taken on characters from Star Wars and Pirates of the Caribbean at past shows, and this year will be no exception. Lisa Osborne, of Marriages, said: “We are all really looking forward to another PATS show and yes we have once again themed our stand. To give you a clue we’ll be delivering a Royally good performance.”
Hertford Shelving have exhibited at every PATS Sandown show and MD Steve Lodge said: “It’s a great place for meeting new customers as well as catching up with my existing customers. I have high expectations of it being a great show this year.”
Pettex are another regular exhibitor as Steve Bolton explained: “We always look forward to PATS as it’s a great place to meet new and existing customers in a relaxed atmosphere. It’s our window of opportunity to showcase our products to the UK and overseas pet trade under one roof.”
One of PATS Sandown’s most popular features is the New Product Showcase, which continues to grow in size. Because of its importance it will have a new and larger home in the Surrey Hall’s Brasserie Bar in 2017.
The record number of more than 200 entries will be judged by a panel of retailers for the New Product Awards on the first morning of the show, and the results will be announced and promoted throughout the halls for the rest of the exhibition.
PATS Sandown will see the return of the Grooming Workshops by popular demand after a two-year absence at the Surrey venue, and there will also be a full programme of free seminars during both days of the show.
To help make the visitor experience even more enjoyable and rewarding, both the Surrey and Esher Halls have their own entrances and registration points, with visitors benefitting from free show entry, free parking, a free catalogue and many special offers.
There will also be a wide range of food available from all the various outlets and all visitors will receive a free cup of tea or coffee voucher, which will be redeemable all day. Those arriving before 10.30am will also get a free breakfast voucher.
To register for free entry to the show and to view the full list of exhibitors visit www.patshow.co.uk
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 The Pet Industry Federation has launched its new public-facing website, which will list PIF members exclusively to the pet-owning public and will launch later in March.
‘Mypetpeople.co.uk’ will signpost pet owners to PIF member dog groomers, dog walkers, pet sitters, boarding business and retailers, and through an intuitive search facility will enable pet owners to locate their nearest PIF member business quickly and easily.
The site is separate to PIF's own website and has its own distinct look and feel.
PIF members will be listed free on ‘mypetpeople’ as part of their membership, and the campaign to raise awareness of the site amongst pet owners began at Crufts today with the distribution of promotional business cards to dog-loving visitors there. This will link with a PR campaign within the pet press to direct owners to trusted PIF pet businesses.Nigel Baker, PIF CEO said: "One of PIF’s core aims is to raise standards within the pet industry, and we know that PIF member businesses are committed to doing just this. PIF membership is a hallmark of quality within the industry.
"We feel it’s right to showcase our members to the pet-owning public and direct them to use their services with confidence, safe in the knowledge that their pets are in the best hands."
For further information about PIF membership and how it helps your pet business, speak to the PIF team at Crufts in Hall 5, stand 9; telephone 01234 273933 or email info@petfederation.co.uk
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'Join the meat-meal-free revolution', urges Beco
Pet trade distributors, retailers and dog owners in a basket of countries have signed up for Beco Pets' new eco-conscious Food for Dogs, the company has announced, as it takes its 'Fresh Ingredients Showcase' to PATS Sandown...
Pet trade distributors, retailers and dog owners in a basket of countries have signed up for Beco Pets' new eco-conscious Food for Dogs, the company has announced, as it takes its 'Fresh Ingredients Showcase' to PATS Sandown..
Ignoring the doom-and-gloom-mongers who forecast a post-Brexit downturn, many European countries are among more than a dozen who have now forged business links with the award-winning firm to promote their new food range.
Last year, Beco became the first British pet trade company to win two Exporter of the Year awards in the space of five weeks. And the company is also looking forward to securing exclusive deals with its loyal UK customers at the show.
Toby Massey, Beco Pets' co-Founder, said: "We are gearing up for our biggest PATS ever following the recent successful launch of Beco Food for Dogs.
"The widespread international interest in our new range is very exciting. It's great to see so many people joining what we call 'The Meat-Meal-Free Revolution'! We hope others will join in."
So far, Italy, Spain, Sweden, Norway, Poland, Austria, Portugal, Slovenia, Lithuania, Latvia, Estonia, Northern Ireland and Eire have joined Beco's dog food 'revolution'.
Clearly catching the eye of overseas buyers, and in tune with current trends, their new food, containing fresh, human-grade ingredients, comes in three new recipes, free-range chicken, sustainably caught and MSC-certified cod and haddock, and wild boar, and is described as "better for your dog and better for the environment."
Beco's Fresh Ingredients Showcase, in the Beco Buyers Lounge, Stand M1, will feature fresh chicken, fish and wild boar on crushed ice, along with a host of their food's other healthy ingredients.
Anyone wishing to pre-book a meeting with Beco during the show can email sales@becopets.com
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Pet Food brand celebrates success in Growth Awards
West Sussex based pet food brand Arden Grange has once again been selected as a finalist in this year’s Sussex Super Growth Awards. The awards celebrate the fastest 60 growing companies in the county...
West Sussex based pet food brand Arden Grange has once again been selected as a finalist in this year’s Sussex Super Growth Awards. The awards celebrate the fastest 60 growing companies in the county. Since its launch in 1996, Arden Grange has continued to grow and workedextremely hard to attain their enviable position in the pet food sector. Today they employ over 40 members of staff and stock products in over 30 countries. Arden Grange’s growth is attributed to pet owners seeking nutritious diets from a brand which is built on core values of respect, trust and loyalty. The Sussex Super Growth Awards are a collaboration between ASB Law, Kreston Reeves, Lloyds Bank and The Argus which recognises the fastest 60 growing companies in the county. Wendy Stephens, Arden Grange’s co-founder said: "We are absolutely delighted to be selected as a finalist in the Sussex Growth Awards for a third year running. I would like to thank all of our faithful customers for their continued business. We are dedicated to creating super premium dog and cat food and continue to hold true to our core philosophy of “nutrition without compromise.” The Arden Grange range includes nutritionally complete cat food, dog food, treats and canned food for dogs. Every recipe is hypoallergenic and free from wheat gluten, beef, soya, dairy products, artificial flavours, colours and preservatives.
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Rapidly growing Stoke-on-Trent based company, ProtectaPet, launched its innovative dog fencing solution at Manchester Dogs’ Home this week.
The fencing, which is the first to be designed exclusively for the purpose of keeping dogs safely contained, is UK made and manufactured to premium specification.
The target market includes dog boarding kennels, dog rescue centres and high intensity specialist dog containment compounds.
ProtectaPet has donated the showcase dog run, which has a retail value of £8,000 including professional installation, to Manchester Dogs’ Home.
Eve Davies, Communications Director, places animal welfare firmly at the heart of the business strategy, saying: "Manchester Dogs’ Home is the ideal location for the inaugural ProtectaPet Pro dog run as they undergo renovations following the criminal fire two years ago.
"Many of the dogs awaiting adoption cannot be walked off the lead and so this new dog run offers the optimum chance of being able to stretch their legs outside of their pen."
Simon Davies BSc, Operations Director and lead product designer, says: "Traditionally, dog runs have been made using chain link fencing primarily designed for tennis courts. I saw a real market need for secure dog fencing designed specifically to keep dogs safe.
"Our innovative steel fencing is galvanised and powder coated black for optimum longevity in British weather and quality aesthetics.
"The system is modular so that it can meet the client’s individual requirements to suit the topography of the land and the purpose of the dog containment.
"Bespoke options include polycarbonate rooves, access corridors, double 'dog-lock' gates and opaque screening for disease prevention.’
Steve Mapley, Manager of Manchester Dogs’ Home, says: "Thanks to ProtectaPet’s top-quality products doing a cracking job on site we’ll be able to keep the dogs in our care well exercised and safe, and enjoying fresh air every day that they’re here.
"The exercise and stimulation of being able to run around outside is what keeps our dogs in good health, in good spirits and re-home-able, so this is essential for us – and literally thousands of dogs are set to benefit from this amazing donation of equipment and time from ProtectaPet.
"A huge thank you to Simon and his team from all of us at Manchester Dogs’ Home."
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Vitalin has teamed up with a North Lincolnshire cat rescue centre, to provide it with much needed supplies of Vitalin Super Premium cat food.
Scunthorpe Cat Rescue is overwhelmed with rescue cats that arrived for a variety of reasons, from abandonment to a change in family circumstances or sadly sometimes illness or death of their owners.
Run by owner, Pat Knight and volunteer worker, Lilly Boult, along with three other volunteers and several helpers, the centre is desperate to find loving homes for the cats currently in their care and welcomes contact from anyone interested in rehoming.
Said Pat: “We are thrilled and delighted that Vitalin is able to support us by providing us with its Super Premium cat food, allowing us to give all our rescue cats the best possible nutrition.”
Scunthorpe Cat Rescue was set up in 1991 and Pat has been involved for about 20 years. She has been based at the centre which is also a boarding cattery, for 18 years. She works tirelessly looking after the cats in her care and has rehomed up to 300 cats per year over the years but recently the situation has become more desperate and the centre is now full to capacity.
Housing around a hundred cats at any time, Pat is hoping they can gradually rehome most of its current feline inhabitants to enable her to start to think about her retirement.
“It seems to be getting harder and harder to rehome cats these days.” said Pat, who has herself adopted 13 of the cats.
“Rather than helping, the internet seems to have made the situation worse as it’s so easy for people to acquire animals these days. We try extremely hard to educate people on the need to neuter, spay and vaccinate their pets but there are still so many indiscriminate breeders out there. Also many of the cats that are abandoned have issues such as illness, disability or behavioural problems that make them even harder to rehome. We do everything possible to find suitable homes for all our cats but this can take time.”
For further information, call +44 (0) 844 800 3347 or visit www.vitalinpetfood.co.uk.
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Largest British group bound for international trade show
A record number of UK pet product suppliers is exhibiting in the PetQuip trade association’s group at Zoomark 2017 in Italy. The group comprises 23 companies in the British pavilion (Hall 22) and five companies exhibiting independently in other halls of the show...
A record number of UK pet product suppliers is exhibiting in the PetQuip trade association’s group at Zoomark 2017 in Italy.
The group comprises 23 companies in the British pavilion (Hall 22) and five companies exhibiting independently in other halls of the show.
Since PetQuip first organised the British pavilion at the biennial Zoomark show in 2007, the British group has grown each year and numerous new items have been introduced to Italian and worldwide buyers. 2017 will be no exception with new innovations being displayed across most areas of the pet sector.
For the benefit of visiting buyers, PetQuip is organising and manning a British pet product industry information stand (Hall 22, Stand B29) and will be offering a free UK product sourcing service to overseas buyers.
Exhibitors in the British pavilion
Armitage Pet Care (Hall 22, Stand C17) is showing its selection of seasonal treats and toys for dogs, cats and small animals. The company’s Christmas products for dogs and cats includes an Armitage Luxury Christmas Stocking for Dogs that is packed with festive treats and toys.
Benevo (Hall 22, Stand C24) is showing its ethical, vegan pet foods for dogs and cats, together with chews and treats. The products replace the essential nutrients found in meat with bio-available alternatives from non-animal sources. Newly launched at the show will be Benevo's certified biodegradable poop bags and a vegan rawhide-alternative is being added to the Pawtato® chew range.
ChickenGuard (Hall 22, Stand B23) is displaying its new and improved range of automated chicken coop door openers that provide protection against predators. The standard model is fitted with a timer only, while the premium version has both a timer and light sensor. The extreme model is designed for heavy duty doors of up to 4kg. The latest ChickenGuard includes a number of new features and a new accessory pack.
Devoted (Hall 22, Stand C20) is showing its cat, dog and puppy foods that are grain-free and packed with meaty goodness. The foods contain no added artificial colours, flavours or preservatives and have the essential vitamins, minerals and nutrients that pets need to thrive. All of the foods are hypoallergenic and suitable even for cats and dogs with sensitive digestions. New at the show are a puppy food with 70% meat / 30% cereal composition and two cat foods with 90% meat / 10% cereal composition.
Doogie Stuff Group (Hall 22, Stand B15) is exhibiting CSI URINE®, which is described as a new force in pet urine clean-up. CSI URINE® is a blend of natural bio-active enzymes, surfactants and plant extracts that attacks stains and odours at the molecular level to leave surfaces forensically clean. The company is also exhibiting its widely used LITTER KWITTER® device that helps people train their cats to use a human toilet.
Earthbound UK Ltd (Hall 22, Stand B11) is showing its high quality pet bedding, blankets, dog coats, toys and accessories. All of its products are durable, stylish, hard wearing and most are machine washable. With pets comfort in mind, the bedding utilises deep filled cushions. Among the company’s accessories are floral bandanas, cage mats, collars, leads and harnesses.
Eden Holistic Pet Foods Ltd (Hall 22, Stand B21) has added a new ‘Duck & Tripe’ recipe to its range of high meat content foods for dogs and cats. The new addition contains 60 % meat and has a semi-moist consistency. Developed in consultation with vets and nutritionists, the company’s foods contain the best quality meats, fruits and vegetables, and are completely free of grain and gluten.
Fold Hill Foods Ltd (Hall 22, Stand B17) is showing its baked and extruded completes, treats and mixer meals, including a new trio of grain-free oven baked dog treats to aid vitality, digestion and relaxation. The company’s premium ranges are oven baked to preserve the taste and goodness of the natural ingredients, while the economy range is specially formulated to keep dogs in great condition.
Forthglade Natural Pet Food (Hall 22, Stand C16) is showing its ranges of natural foods for dogs and cats. The range includes complete nutritionally balanced meals which are exceptionally high in meat content. The meals are packed with everything a pet needs for optimum health at their various life stages. ‘Just 90%’ is a complementary recipe for dogs that is ideal for pet owners who enjoy tailoring their pet’s meals by adding a good quality mixer.
Get Off – Blumen International (Hall 22, Stand C32) is showing its cat and dog training aid that prevents soiling and fouling incidences indoors and outdoors, and also deters the pet from reoffending. The cat and dog repellent is an effective treatment that discourages cats and dogs from fouling or from using faeces and urine to mark their territory. It contains harmless but effective deterrent scents and is ideal for use both in the home on doorways, carpets and furnishings, and many outdoor surfaces.
Hing Designs (Hall 22, Stand C12) Is showing its design led, patent protected feeding bowls, and plans to use the Zoomark platform to introduce exciting new additions to the current range of patented designer feeding bowls for both dogs and cats.
Howler & Scratch (Hall 22, Stand C19) is exhibiting its range of British-made Hug Rug recycled cotton, machine washable, ultra absorbent doormats and Howler & Scratch Pet mats. The extra hard wearing mats are made from nylon fibres with anti-slip backing. They are super absorbent to protect clean floors from muddy paw prints and washable at 30ºC.
Lily’s Kitchen (Hall 22, Stand B25) is introducing a new range of complete balanced recipes for cats. The company is also showing its other ranges of natural, wholesome dry and wet food for dogs and wet food for cats. All of the recipes use only freshly prepared meat, fish, vegetables and fruit with a blend of botanical herbs.
Micro-ID Ltd (Hall 22, Stand C18) is showing its microchips and microchip scanners for animal identification.
PACDOG (Hall 22, Stand B31) is exhibiting its dog training collar systems that are ideal for tackling all types of persistent problems, such as dogs running away or being wilfully ‘deaf’ to recall when chasing farm stock, cars, joggers etc. The collar can also be used to deal with situations where dogs jump up on people, steal food or pull on the lead. The product has a long range control up to 1km on ideal terrain, and its rechargeable handset batteries give up to a months’ worth of training sessions from a single charge.
PATS and AQUA 2017 (Hall 22, Stand B19) The organiser of these trade exhibitions is providing details of PATS, the UK’s number one pet trade event that takes place at the Telford International Centre, UK from 24th to 25th September 2017 and at Sandown Park, Surrey, UK from 20th to 21st March 2018. The company also organises AQUA 2017, the UK’s water gardening and aquatics trade event that takes place at the Telford International Centre from 18th to 19th October 2017.
PetQuip (Hall 22, Stand B29) is the International Trade Association of Pet Equipment Suppliers. The PetQuip team assists and promotes the development of international trade in the pet equipment sector, providing a catalyst for business contact between manufacturers, suppliers and international buyers around the world. As part of its free UK pet product sourcing service to overseas buyers, PetQuip has published the PetQuip Buyers’ Guide, which includes a directory of members’ product ranges, and copies will be available to all buyers visiting the PetQuip stand.
Pets Choice (Hall 22, Stand C30) is showing its food and treat products for dogs and cats under the Webbox, Davies, Oceanic and Goodwyns brands. As well as its own branded product, the company also produces private label extruded food, moist food, retorted trays and baked fresh meat treats. The company’s services include packaging design, fulfilment and logistics as well as the manufacture of food and treats.
Podium Pet Products (Hall 22, Stand C22) is displaying its 100 per cent proven Dog Rocks natural solution to stop pet urine burn patches ruining grass and hedges. One pack of Dog Rocks placed in a dog’s water bowl will help keep lawns in perfect condition for up to two months, without changing the pH balance of a pet’s urine. The company is also showing its Torus pet water bowl, the Pet Angel anti-tangle grooming brushes for dogs and cats and the Pet Angel professional pet grooming brushes.
Symply Pet Foods Ltd (Hall 22, Stand C26) is promoting its Canagan and Piccolo brands of ultra premium dog and cat foods that contain only the finest natural ingredients for a balanced and complete diet. The range of Piccolo foods has been produced for small dogs, and contains the tastiest cuts of meat, mixed with a little sweet potato and selected vegetables, herbs and botanicals.
Tabcat (Hall 22, Stand C13) is exhibiting its revolutionary cat tracking device that enables the owner to keep track of the whereabouts of their pet. The device attaches easily to a cat’s collar and is lightweight but sufficiently robust to stay in situ under all circumstances. It has a high degree of accuracy and can locate lost cats to within 2cms. The Tabcat tracker is more effective and much lighter and affordable than GPS or other systems.
TASTYBONE (Hall 22, Stand C28) is exhibiting its wide range of nylon, edible and rubber chews and play-toys. New product launches at the show include a Peanut Butter Flavoured Bone, the latest nylon bone with irresistible peanut butter flavours. There is also a Toy Trio Nylon Bone that has a tasty combination of chicken and beef nylon trio bones, a Toy Trio Dental Nylon Bone consisting of a unique pack of minty dental trio bones and a new lifelike Shaped Edible Bone.
Vitalin – The Natural Choice (Hall 22, Stand B27) is adding a new super premium cat food to its range of dog, cat and ferret dry foods. Other recently introduced products include a hypoallergenic super premium cat food consisting of Vitalin Kitten and Vitalin Adult Cat in both chicken and salmon varieties. Vitalin Kitten provides high quality protein using 100% British chicken. Vitalin Adult Cat is available in either100 per cent British chicken or 100% cent Scottish salmon flavours. Also in the Vitalin range is an Adult Large Breed dog food that contains duck and potato.
Hugo Kamishi Products (Hall 22, Stand C15) is showing its designer aquarium products that include ornaments, fish tanks and accessories that change with the seasons and allow new colours and themes to be experimented with throughout the year. The range includes a wide selection of imitation plants made from a selection of materials, coloured and natural gravels, decorative stones and ornaments.
The companies in the British group exhibiting in other halls at Zoomark are:
AATU (Hall 22, Stand B97-C98) is showing its Ultra Premium and High Protein Pet Foods that includes a new variety for puppies that providing an 85% / 15% single source protein diet containing 85% salmon. AATU is a brand of Pet Food UK that also includes Barking Heads and Meowing Heads.
Group 55 (Hall 21, Stand C68) is exhibiting a new addition to its extensive range of Animology high quality pet grooming products. ‘True Colours’ is a colour enhancing shampoo designed to improve the radiance of all dogs’ coats regardless of hair colour or mix of colours. The company is also showing its other dog shampoos, sprays, vitamins, supplements and pet wipes, as well as its first ever range of pet beds, Animology Crash Pads. Available in medium and large, the Animology pet beds are hair, water and odour resistant with heavy duty, wipe clean, removable covers in ‘on trend’ colours.
Law Print & Packaging Management Ltd (Hall 21, Stand A52) is exhibiting its pet food packaging solutions that includes Bric-Pak, the next generation of quad seal technology with a flat base for great on-shelf presence. The company has a dedicated team of specialists that spans the entire packaging supply chain including design, print, quality assurance and international logistics.
Scruffs (Hall 14, Stand E13-15) is showing its new insect shield bedding and apparel that protect dogs against mosquitoes, fleas, ticks, ants and flies. Also on show is the company’s extensive collection of other luxurious dog beds.
The Company of Animals (Hall 21, Stand A56) produces the HALTI Walking range of stylish and practical items suitable for every type of dog and owner. The range comprises collars, harnesses and three new types of lead including an all-in-one lead that is ideal for joggers and those leading an active lifestyle.
Companies wishing to learn more about the comprehensive range of services offered by PetQuip to British exporters of petcare products should contact the association on:
telephone: +44 (0) 44 1959 565995 or fax: +44 (0) 1959 565885
e-mail: info@petquip.com or visit the PetQuip website on www.petquip.com
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Former army sergeant Stuart Jenkins has been acquitted of the murder of pet shop worker Arthur Brumhill in 1993.
The 41-year-old of Ossett in West Yorkshire, faced a 14-day trial at Northampton Crown Court.
But a jury has returned a not guilty verdict. Arthur Brumhill was brutally beaten to death at Paul Denton Pet and Garden Supplies in Wellingborough Road on January 21, 1993.
Stuart Jenkins was arrested on suspicion of murder in 2015 after it was alleged newly discovered fingerprint evidence on a bag of straw tied him to the scene. He was 17 at the time of the murder.
But defending for the accused, William Harbidge QC said the prosecution case was “flimsy” as the jury could never be sure others were not responsible for Arthur Brumhill’s death.
In his closing speech, the barrister sought to dismiss the fingerprint evidence against Jenkins - suggesting the defendant could have easily placed his hands on the bag when he worked in the pet shop.
But he also pointed to evidence that there was another robbery in the Wellingborough Road area a short distance away from the murder scene that same night.
Witnesses saw two boys running in separate directions in the area at around 10.30pm that night and another suspicious-looking man was seen wearing a high visibility jacket acting "suspiciously". They could all be classed as suspects too, he said.
Furthermore, a man in a yellow tracksuit was seen in the area the next morning throwing away an object roughly 18 inches in length.
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 The Pet Industry Federation has launched two new City & Guilds Certificates of Technical Competence aimed at professional dog walkers and pet sitters.
The Level 2 City & Guilds Certificate of Competency in Dog Walking, and the Level 2 City & Guilds Certificate of Competency in Pet Sitting have been produced in association with PIF and have been designed to cover the main issues and responsibilities that professional dog walkers and pet sitters encounter during their work.
Each comprehensive course covers first-aid, dealing with emergencies, legislation; roles and responsibilities of the professional, as well as practical skills in assessing the animals’ behaviour and working with the animals.
Vicky Skinner, PIF Education Manager, said: "Dog walking and pet sitting have been growing in popularity in recent years, and we are delighted to be offering these qualifications on behalf of City & Guilds which address the very real issues that commercial dog walkers and pet sitters face each day.
"The qualifications will provide reassurance and peace of mind to pet owners that their pets are in the best possible hands."
Each course is run over two and-a-half days, and assessment will be undertaken by City and Guilds approved assessors and will comprise written tasks and practical assessments. The cost for each course is £250 for PIF members and £300 for non-members.
If you are at Crufts, you will be able to sign up for the first course (dog walking qualification) which is taking place from May 2-4 in Bedford. Simply speak to a member of the PIF team in Hall 5 stand 9.
Alternatively, you can contact emma@petfederation.co.uk for further information about either course and to register your interest. Dates and locations of future course will be announced at www.petfederation.co.uk
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WildWash has introduced two new natural flea repellent products to its range.
The company has spent the last year researching into natural ingredients with insect repellent qualities. It has used ingredients from four continents that have been chosen as the most effective insect repelling botanicals in their country of origin.
Combining these together has enabled WildWash to create an effective natural Anti Flea Shampoo for dogs and a powerful natural Flea and Bug Repellent for dogs and horses.
The WildWash Pro Anti Flea Shampoo for Dogs has a revolutionary blend of plants and herbs. With ingredients sourced from all over the world that include Eucalyptus, Peppermint and Lemongrass, they work together to help deter fleas, flies, mites and ticks.
The WildWash Pro Flea and Bug Repellent is for use on dogs and horses. It contains a blend of essential oils known for their flea repellent properties which includes Horsetail, Eucalyptus and Nettle. The Horsetail and Nettle also help to condition and brighten the coat. It can be applied freely to skin and coat to deter fleas, flies, mites, ticks and mosquitoes.
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An outstanding search and rescue dog from Cheshire is to be honored by leading vet charity PDSA at a special ceremony on 16 March 2017.
Thirteen-year-old Border Collie Bryn will receive the PDSA Order of Merit – the animal equivalent of the OBE – for his outstanding devotion to duty.
Working with UK’s International Search and Rescue Team, Bryn was deployed to Japan in 2011 after the devastating earthquake and tsunami, and Nepal (2015) following the earthquake which killed and injured thousands.
During his 11 year career he was also deployed across the UK, assisting with searches at building collapses, gas explosions and missing persons.
To find out more about the PDSA Animal Awards Programme visit www.pdsa.org.uk/medals.
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 Members of the PetQuip association have the opportunity of promoting their products to buyers in the Czech Republic.
It follows a British Chamber of Commerce (BCC) initiative that enabled UK suppliers to showcase pet products at the British Embassy in Prague last year. As a follow-up to the showcase, British companies now have the opportunity of meeting with Czech Republic distributors or presenting their company’s promotional material. In conjunction with the US Commercial service in Prague, the BCC is taking part in a presentation to some of the leading distributors in the pet product market. The BCC is offering PetQuip members the chance to visit the FOR PETS annual consumer fair in April 2017 and to participate directly in meetings with leading Czech distributors. Alternatively, if British companies are unable to attend the show, they can provide material for the BCC’s presentation that will take place on 7 April. FOR PETS is an annual fair for the general public. The show covers a large portfolio of pet products ranging from pet food and accessories to pet cosmetics and accessories and attracts over 30,000 visitors each year. Exhibitors at FOR PETS include some of the leading distributors, brands and retailers of pet products in the Czech Republic. PetQuip’s director general, Amanda Sizer Barrett commented: “The exploratory visit to Prague in 2016 was just one of the many international market research exercises that we carry out as part of our comprehensive range of services for our member companies. "As a result of the Czech Republic showcase, we can now offer PetQuip members a significant opportunity to expand their sales to another market that is keen to source British pet products. "The ownership of dogs, cats, small mammals and reptiles in the Czech Republic is above average per head of population by comparison with other European countries, making it an attractive proposition for British suppliers. "During 2017, our market research team will also be visiting the Iberzoo+Propet international trade fair in Madrid, and research visits to other countries are currently being planned. Further details are available from the PetQuip team."
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 Animology has added to its multi-award winning product range by launching a unique colour enhancing shampoo – True Colours.
True Colours is a specially formulated shampoo that enhances the full spectrum of colours within a dog’s coat.
Specialist shampoos for white or black dogs are widely available, however, Animology believe that True Colours, which utilises the latest developments in formulation chemistry, is the first dog shampoo to improve the radiance of all dog coats regardless of hair colour or mix of colours.
Group55’s Managing Director, Stephen Turner, commented: “We are thrilled to be launching yet another industry first that delivers meaningful innovation to our sector.
"Following the global success of our unique ‘Fox Poo’ shampoo it is testimony to our R&D programme that we can launch another ‘game changer’ in such a competitive market sector.
"All our consumer research suggests True Colours will quickly become a best seller which means our retail partners can confidently stock the shampoo in the knowledge that it will sell.”
The news of the new addition to the Animology range coincides with the vibrant re-brand of the full Animology range that was revealed last week.
Animology True Colours is available in: 250ml SRP £5.50
For more information, or to order visit www.animology.co.uk. Alternatively email sales@group55.co.uk.
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Johnson’s announces the introduction of an improved carpet flea treatment namely Carpet Flea Guard Powder Plus, in a new 300g puffer container.
This replaces the previous two sizes of Carpet Flea Guard, which were in 200g and 400g shaker packs and are which now are both discontinued.
New Carpet Flea Guard Powder Plus contains long lasting permethrin insecticide and is approved under H.S.E. regulations for use as directed on surfaces such as carpets, soft furnishings, pet bedding etc.
The powder gives fast and effective control of infestation of fleas and other insects in the home. It should be applied lightly and evenly over surfaces to be treated, left for at least 30 minutes and then removed by vacuum cleaner. Also kills ants, wasps, wood lice, cockroaches and other insect pests.
It is recognised that treatment of adult fleas on pets is not enough to deal successfully with flea infestation, even with the use of spot-on treatments widely sold by the Veterinary Profession and Pet Stores.
Use of a household treatment is also necessary to deal with 95% of the flea life cycle, which takes place in furnishings etc. where hundreds of flea eggs, larvae and pupae develop rapidly into adult fleas and cause continual re-infestation of pets and homes.For more information visit www.johnsons-vet.com
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PDSA vets have saved a dog after it gobbled up three dummy teats and a glow stick, which caused a near-fatal blockage in her stomach.
Megan Marron (22) took 11-month-old Caverpoo* Rosie to Middlesbrough PDSA Pet Hospital, as she was showing some worrying symptoms: “We didn’t know what was wrong – Rosie was being sick and was very lethargic, which is really unlike her as she’s usually full of energy”, she said.
Once at PDSA, X-rays revealed a potentially fatal blockage in her intestine and several other items in Rosie’s stomach. PDSA Vet Nigel Crane explained: “Dogs often use their mouth to investigate objects, and sometimes swallow things by mistake. Although objects sometimes pass through without harm, some get stuck in the dog’s stomach or intestines, which is extremely dangerous and can be life-threating.”
Poor Rosie was already very weak when she arrived at the hospital and vets were uncertain whether she would survive an emergency operation. But it was her only chance of survival. Vets were shocked when they removed the items and realised what they were – the dummy teats had clearly been inside her for some time.
Megan added: “Rosie was at death’s door when we left her with PDSA, and we were devastated to think we might lose her. When we heard she’d survived the operation and was recovering well, we were over the moon. She really is part of the family, I’m so grateful to PDSA for saving her life – they were amazing.
“I don’t know how she got hold of these things. The dummies must have been my daughter’s but they’re not usually left lying around. I have absolutely no idea where she got hold of a glow stick though!”
Rosie made a remarkably quick recovery and was soon back to her normal bouncy, mischievous self. Megan now keeps a very close eye on her at home and is extra careful when out on walks.
Vet Nigel added: “PDSA vets have removed very bizarre items from pets over the years, including tent pegs, kitchen knives, radio aerials and plenty of toys.”
“Signs that your pet may have eaten something they shouldn’t include being sick, drooling excessively or having difficulty breathing. Call your vet immediately if you notice any of these things. It’s also a good idea to teach your dog basic commands such as ‘leave’ and ‘drop’ from a young age.”
PDSA is the UK’s leading vet charity and is on a mission to improve pet wellbeing through preventive care, education and emergency treatment. Each year the charity treats around 470,000 pets, providing more than 2.7 million treatments to pets in need. Funding from players of People’s Postcode Lottery helps us to provide emergency operations for pets like Rosie. For more information visit www.pdsa.org.uk
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A petition is calling for a Crufts-winning breeder from Farnborough in Hampshire, who killed nine Border Collie puppies to be “banned from owning or breeding any pets for life.”
Margaret Peacock, of Cove Road, was handed a 12-week jail term, suspended for 12 months, at Basingstoke Magistrates last Thursday.
The 64-year-old had admitted two counts of failing to prevent the causing of unnecessary suffering to an animal.The court heard how she stuffed eight puppies into a freezer as she thought they may have genetic mutations. A ninth puppy was found dead at her home after it had been beaten with a tin opener.A petition has been launched on change.org calling for the Kennel Club to ban Peacock from owning or breeding pets. It has been signed by more than 15,000 people since its launch on Friday.
The petition says: “Peacock tried to justify her actions because she thought the puppies would have genetic mutations because their parents had been sister and brother, despite her veterinary surgeon suggesting they looked absolutely fine so refused to euthanize them.”
The court was told that Peacock had been breeding dogs since she was 17 and had won awards at Crufts.
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Pets At Home has issued a national recall of four types of dry cat food after reports of animals experiencing sudden collapses and spasms.
Three cats needed to be seen by vets just weeks after starting to eat the products when they were all hit by "sudden collapse, fitting, widespread twitching and general unsteadiness".
The four products being recalled are part of the AVA range which the firm describes as "veterinary approved". They are: AVA Mature Cat Chicken (2kg), AVA Mature Cat Chicken (4kg), AVA Senior Cat Chicken 2kg, and AVA Adult Cat Neutered Indoor (1.5kg).
A statement on the company's website says: "We are sorry to inform you that we are recalling these AVA products from our range of dry cat food. The neurological signs which were progressive until that point improved dramatically within less than 24 hours and the cat returned to normal within three days. Thiamine supplementation was stopped after 2 months and the cat has remained normal since.""An investigation has revealed that, in the four affected products, the level of thiamine (vitamin B1) was much lower than we had specified. Testing confirmed only these four products are affected.
"We are aware of three cats which, sadly, became seriously unwell four to six weeks after switching to one of the affected products and required veterinary care. All three cats exhibited symptoms of sudden collapse, fitting, widespread twitching and general unsteadiness which are not the classic symptoms of thiamine deficiency."
The Food Standards Agency states on its website:
"Thiamine deficiency in cats may impact a cat’s health. Three cats have so far been identified which became seriously unwell after switching to one of the affected products and exhibited symptoms ranging from sudden collapse, fitting, widespread twitching and general unsteadiness which are not the classic symptoms of thiamine deficiency.
"If you have bought any of the listed products with the specified product codes, please return it to where you bought it for a full refund or call 0800 328 4204.
"If you have concerns that your cat may be showing any of these symptoms after switching to one of the four affected products then you should stop feeding and seek immediate veterinary advice. You can also contact one of Pets At Home customer advisers on 0800 328 4204 for general advice.
"Pets At Home has recalled the above products. A notification has been sent to vets to be aware of the atypical symptoms and potential for thiamine deficiency. Point of sale notices have been placed in all affected stores and in store and information has been made available on the website. A notification has been published on Facebook and there has been direct correspondence with all known customers. All this information explains to customers why the products are being recalled and tell them what to do if they have bought the product."
For more information visit https://www.food.gov.uk/news-updates/news/2017/16004/pets-at-home-recalls-dry-cat-food
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Vital Pet Products sold for £12.8m
The Subura Group completed the acquisition of Vital Pet Products from the Steuart family for the sum of £12.8m, at 2pm yesterday. The global pet market is experiencing strong growth* and the acquisition is expected to deliver efficiency throughout the supply chain, benefiting both retailers and suppliers.
The Subura Group (‘SG’) completed the acquisition of Vital Pet Products (‘VPP’) from the Steuart family for the sum of £12.8m, at 2pm yesterday. The global pet market is experiencing strong growth and the acquisition is expected to deliver efficiency throughout the supply chain, benefiting both retailers and suppliers.
Employing 280 staff, Vital Pet Products is one of the industry’s leading pet supply businesses in the UK, with over 2,800 customers in the UK and across Europe. VPP has warehouses in Exeter, Bolton, Glasgow, Salisbury and Bristol and the company specialises in distributing 28,000 products to the pet specialist retail sector.
The Subura Group brings together some of the industry’s leading experts who already currently operate in the wholesale market. The acquisition allows customers to benefit from new and exciting opportunities driven by a management team with broad ranging experience within the sector and a proven track record of success for growth.
A spokesperson for SG commented: “This acquisition demonstrates our commitment to the pet sector in the UK and further afield. We’re incredibly excited to have the opportunity to service new markets as well as customers that Vital has served for so many years. We aim to bring clients and suppliers a more robust distribution business able to support the changes in demand driven by a competitive marketplace.”
SG has been formed to facilitate the purchase of VPP with investments driven by its shareholders. Over the coming weeks, the management team will be meeting customers and suppliers to discuss how they can work effectively together and drive growth within the channel,
Irwin Mitchell and RSM Tenon advised on the acquisition.
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A pet store in Tring, Hertfordshire, is hoping to open again soon after it was forced to temporarily close due to flooding.
A burst water pipe in a flat above Gosford Pets in the High Street left the shop more than seven inches deep in water, after it collapsed the ceiling and fell to the shop below.
Luckily no pets were present in the store in the overnight drenching but it’s particularly unfortunate for owner Lauren Saunders, who only became the owner back in November.
Lauren, who runs the shop with her sister Chloe, told her local newspaper, The Gazette: “We left the store on a Thursday evening and came back at 8.30am the next morning and there were lots of fire engines outside.
“We were about seven inches deep in water, and the firemen couldn’t believe that it hadn’t caught fire because of all the electrics we have in the store.
“We went in and everything was ruined. We’ve had insurance people in and they have written everything off.”
Lauren estimates that there has been up to £40,000 worth of damage due to the flood, but luckily the shop is covered by its insurance.
Now she’s keen to let customers know the store is going nowhere, and will be back in business shortly.
She said: “We have to get a completely new shop. But the builders we’ve spoken to think they can turn it around quite quickly.
“So hopefully we shouldn’t be closed for more than another two or three weeks.
“It’s been a bit of a nightmare having only become the owners in November.
“But everyone in Tring has been so supportive."
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