In This Issue
Pet product inventor secures Dragons' Den investment
Get ready for a new craze – meet the Bobble Buddies crew
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Countdown to the biggest and best UK pet trade show
PetQuip Award winners to be revealed on Sunday
Naturediet relaunch range at PATS with exclusive deals
What’s new from the Pet Industry Federation at PATS
Different Dog set to unveil trio of recipes at PATS
Poppy’s Picnic is a recipe for success with launch of new production plant
Arden Grange to launch Sensitive grain free puppy and senior diets
Stunning new 'treat tubes' from the Dog Treat Co
Get your own copy of Pet Trade Xtra
HOWND to launch Innovative Hand Barrier Serum for groomers
Pets at Home launches awards to find nation's favourite pet products
Vital wraps up exclusive offer across entire KONG range
PIF unveils package of licensing support for its members
Pet Brands is a Finalist in the SME of the Year (21-50 employees) category in the Examiner Business Awards
Scruffs utilises ‘The Retail Lab’ at Glee to showcase new products
The best of the previous Pet Trade Xtra
Firm calls for end to 'hypocrisy' in pet food market
Pet product inventor enters this weekend’s Dragons’ Den
Pet food withdrawn from national sausage competition
RSPCA range of pet products is major award winner
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Stunning new 'treat tubes' from the Dog Treat Co


The Dog Treat Company is a Devon-based, family business for whom top drawer dog treats is its sole raison d’etre (not simply an expedient sideline). 


All-natural, wheat, grain, gluten-free, hand-baked in small batches and 100% British sourced/ human-grade ingredients are just a few of the upbeat soundbites that have already resulted in enviable distribution successes in such highly prized retailers as: Fetch, Ocado, Pet’s Corner, Fortnum & Mason, Forest Holidays and Orvis.


Outside The Dog Treat Company’s commitment to wholesome, beneficial ingredients, (turmeric, coconut oil, parsley…) is a light, quirky sense of a humour that enables this all-natural treats provider to marry memorable brand names with vibrant, left field packaging design that underpins the enviable functional benefits of its flagship products: Run Free & Jump For Joy (joints health), Fabulous Fur (versatility) & Take My Breath Away (yup you guessed it).


According to company founder, Joe Halliwell,’As an enthusiastic dog owner, I found myself horrified by the deliberately foggy and unappetising ingredient decks that dominated the pet treats skyline, so called treats saddled with unsavoury masking salts and sugars, dubious grade meats and inappropriate artificial nasties (dyes and flavourings).  Ingredient transparency and integrity sits at the heart of my rural operation, whose quintessentially English identity and unflinching commitment to ‘clean-deck’ recipe decks has results in exports to: Italy, Germany, Scandinavia. Poland, Estonia, Croatia, Singapore) becoming a key strand (30% sales) of our blossoming bottom line. We’re not a business that chooses to stand still.’ concludes Joe, ‘which is why in response to the growing vocal for recycled/recyclable packaging, we’re using PATS as a springboard to launch our NEW eco-friendly 125g ‘treat tubes.’

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