Pet food brand Caboodle, which is designed to tackle pet obesity, was a finalist at the Best in Show Spotlight at Petcare Innovation Europe, taking place in Berlin this week.

Caboodle is the brainchild of the company’s three founders who already have an impressive pedigree in the pet world. They are:

• Karen Hanton MBE, Founder of Top Table (sold to Open Table), Pets Pyjamas and Positive Luxury, Investor and serial entrepreneur. 
• Gillian Quek, Co-founder of training centre The Dog House Trading Company who with Michelin Starred chef Michel Roux OBE created a range of premium treats and snacks for dogs.
• Simon Arkwright, an experienced strategist and innovation insight expert, working previously with Purina, Unilever and GSK.

Based in Gloucestershire, Caboodle started trading in the summer of 2022 and was born from a mutual desire of its founders to combat the disturbing rise in pet obesity and to create effortless feeding solutions for today’s busy dog owners.   

Nutritious dog food, treats and chews delivered in pre-measured daily boxes not only delight  any  dog every day with great food and flavours, but also delight dog owners with the convenience of properly proportioned meals and daily treats taking the hassle and guess work out of feeding their dog.

Gillian Quek said: “In the past three years, pet insurance companies are increasingly rejecting claims for sick dogs if they are found to be overweight. Despite all of the shocking facts, our methods of feeding dogs have not changed in decades. 

“My experience of over 20 years of running The Dog House, a training centre in the UK, showed me that despite all the guidelines, advice and the best will in the world, most dog owners still can’t get food portioning right. We offered popular weight reduction programmes where we would achieve great results getting dogs back to their optimum weight, only to send them home where the pounds would quickly creep back on again.

“One of the most common issues we saw, was owners using human food and treats to demonstrate their love for their dogs, without realising the calorie implications of a piece of bacon, half a sausage or the leftovers from their Sunday lunch. 

“Whilst nobody intentionally wants to over feed their dog, it is so easy to do so without realising and it was from this personal experience that I realised something radical had to change. So in 2022, along with my like-minded partners Karen and Simon, Caboodle was born.” 

For further information please visit: www.caboodle.dog