In This Issue
Dog toy gets set to become a Christmas bestseller
Raw pet food recalled after salmonella alert
PATS sponsors Dogs for Good puppy
Pet firm's social media campaign hits a million
Scruffs improves and re-brands cat bedding collection
Different Dog introduces festive fine dining for Fido
Tetra adds105L aquarium to popular Starter Line range
Pet retailers urged to spread ‘Don’t wait, vaccinate’ message to rabbit owners
Don’t tough it out - RESIST!
Get your own copy of Pet Trade Xtra
Pet shop set to close after 53 years
Shopping centre boost for pet shop business
Miracle Hand Barrier Serum from HOWND - a game changer for groomers’ hands
Nigel Moult is the new Commercial Director for Pet Brands
The best of the previous Pet Trade Xtra
Plans to tackle pet food factory smell given green light despite objections from local residents
American retail giant bans sale of pet food containing artificial colours, flavours and preservatives
Britain's most dog-friendly pub revealed
New trading standard guides launched to help pet retailers
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Pet firm's social media campaign hits a million



Denzel’s has been making waves since launching its healthy everyday snacks for dogs this Summer. Its snacks have been well received by dog owners everywhere proven with international listings. With so many brands out there it can be hard to get noticed. But Denzel’s does!

Proof can be found on Denzel's Instagram account, which received well over a million views in less than a week!

Insta lovers can add a range of gifs to their posts that feature Denzel, the chocolate cocker spaniel as different characters - diving into his fancy dress box.


Chef Denz, Superdenz and teacher Mr. Denz characters can also be found on collectible cards that give top tips for responsible pet ownership included in every pack.


Denzel’s began when co-founders James Lacy and Nathan Perry put their heads together to come up with the perfect, everyday healthy snack for James’s cheeky cocker spaniel Denzel. And, with over 10 years’ experience working with successful pet food brands between them, they were perfectly placed to create something new for that gap in the market, and, being backed by Virgin Start Up only adds to their kudos!

Denzel’s come in a pack of three chews (RRP: £2.50 each) from superfood and protein bars to nut butters.

For further information on becoming a stockist and getting Denzel’s hand-baked dog chews on your shelves in time for Christmas, or if you would like more information on the dog chews in general, contact Nathan or James via email: or phone: 0208 0049 111. You can also check out Denzel’s online:

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