In This Issue
Pet accessories market in UK worth £850m and set to grow by 2%
Just for Pets back in business following acquisition by Pedigree Wholesale
'New concept pet store' Bessie & Boo excluded from Just for Pets deal
Pets at Home shares drop after private equity firm sells £119m worth of stock
Collards launch gets tails wagging at PATS
Bestpets trade show branded a roaring success
Cotswold Raw wins 'Grocer' New Product Award
Excitement builds as AQUA 2017 gets set to open
PitPat Pack burn off the equivalent of 1m Big Macs!
15% off HOWND’s Keep Calm range this autumn
Lily’s Kitchen extends Truly Naturals range
Pure launches 'Super Food For Super Pets' campaign
Get your own copy of Pet Trade Xtra
Omlet buys cat litter tray company Igloo
New role in pet sector for Nigel Bateson
SureFlap changes name to Sure Petcare
New owner opens Somerset pet store
Eight million pets suffer fireworks misery
Taking the itch out of skin conditions
Pets at Home shortlisted for Quiet Logistics Award
Pet friendly award for housing association
CSJ sponsors 35th Aviemore Sled Dog Rally
The best of last week's
Award-winning pet retailer opens new store
Natures Menu celebrates successful launch of True Instinct
Innovative scheme to support independent pet retailers
Pet shop to renew licence to sell puppies despite protests
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Lily’s Kitchen extends Truly Naturals range

Lily’s Kitchen has launched three new 100% natural and grain free functional treats for dogs, as part of its Truly Naturals range.

The new, naturally nutritious additions are designed to complement Lily’s Kitchen’s meals, offering the right nutrition for every occasion in a pet’s life.

Chewy Beef Gnaws – the perfect boredom buster for four-legged family members, these hand cut meaty strips made from 100% natural, air-dried beef offer a longer lasting chew, keeping dogs entertained and happily chewing away (100g, £5.95).

Crunchy Fish Rolls – a delicious recipe of sustainably sourced whitefish skins, caught from the waters around the east coast of Britain. 100% natural and air-dried to keep all the goodness inside, including omega 3 and 6 to help keep dogs’ coats shiny. (2 rolls, £4.49)

Chewy Capelin Bites -  these omega 3 and 6 packed nourishing fishy treats are great for those rewarding or loving moments with your canine companion. Made from 100% natural, air-dried, sustainably caught whole capelin, the natural omega oils help to keep dogs’ coats and skin in tip top condition (80g, £5.49).

All of Lily’s Kitchen’s Truly Naturals treats are 100% natural, grain free and free from chemicals and preservatives. The whole range also now includes newly designed packaging with a larger window for consumers to see inside. They’re resealable for freshness too, making them ideal to take out and about.

Comments Henrietta Morrison, founder and CEO of Lily’s Kitchen: “We believe in providing the right nutrition at every stage and for every occasion in a pet’s life. Proper food and naturally nutritious recipes shouldn’t stop at meals, but should extend to treats too.

“Our new Truly Natural treats will appeal to all pet parents who are looking for 100% natural, grain free treats to help their four legged family members feel happy, for training and to reward good behaviour, as well as keeping them entertained.”

Available now, Lily’s Kitchen Truly Naturals treats are the perfect complement to Lily’s Kitchen’s tin and tray ranges for dogs and will be sold in independent pet shops, health food shops and on the Lily’s Kitchen website (www.lilyskitchen.co.uk).
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